In a world where politicians construct walls to create divisions within society, ReBuild Peace works to bring children of different ethnicities, religions, and social class together to break walls down to make peace. In a joint effort between PartnersGlobal and Lego, we created ReBuild Peace, a special Lego play-set that comes with a pre-assembled wall for children to break down and build something that will better our world. Whether children use the wall pieces to create trees, schools, or other needed institutions, the ReBuild Peace play-set shows children that by partnering together we can overcome the hurtful divisions facing the world today. Integrated advertisement created by Miami Ad School, United States for Lego, within the category: Gaming.

Grolsch 0.0% Radler is an adult alternative to soft drinks. It’s really brewed and using real lemon juice for a really refreshing taste. The production of the product is a natural process that has been used for thousands of years: the brewing of water, yeast, malt and hops and this produces a natural carbonic acid; which is then mixed with real fruit juice. To highlight that Grolsch 0.0% Radler is made with real lemon juice — Fitzroy has developed an advertisement made with real lemon juice. Jaap Sühre, marketing manager for Radler, Kornuit & Portfolio brands: “When the idea was pitched, I was immediately sold. But its execution didn’t prove as easy as we’d imagined. We should probably make all our ads with real lemon juice from now on.” The new campaign, including additional executions, rolls out on television, online video, cinemas, and digital billboards for motorways, metro and train stations, and digital ads. Film advertisement created by Fitzroy, Netherlands for Grolsch, within the category: Alcoholic Drinks.

Film advertisement created by Caldas Naya, Spain for Super Bock, within the category: Alcoholic Drinks.

The fact that the Transporter is solid and robust is no secret. But what does it really stand up to? Watch when we challenge the Transporter, in a completely new way. Film advertisement created by DDB, Denmark for Volkswagen, within the category: Automotive.

Thailand has the world’s 2nd highest rate of bullying, but nobody talks about it. Kleenex tissue stands for soothing care through the toughest times and decided to tell the untold story of Rika Ishige, Thailand’s #1 fighter whose fire to fight is fueled by her traumas as a bully victim. “Tiny Doll” is a short film that chronicles Rika’s life story as she takes the audience through the early days as a small and delicate girl to finding the strength to become an MMA champion. It received 5.8 million views in under 3 weeks and made international headlines, sparking conversations about Thailand’s bullying epidemic and subverting stereotypes of what tiny, gentle women are capable of. #GentleNotWeak Film advertisement created by JWT, Thailand for Kleenex, within the category: House, Garden.

‘W.O.’ becomes ‘W.O.man’ in a campaign by F.biz for the Maria da Penha Institute. Film advertisement created by F.biz, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.

Heritage Bank celebrates the different people that make the Northwest a diverse, interesting place. And they believe differences can build a better bank, too. Which means they can offer their customers more than a community bank. But rather, a community of banks. Film advertisement created by Hydrogen, United States for Heritage Bank, within the category: Finance.

Film advertisement created by Brave, United Kingdom for Thomas & Friends, within the category: Toys.

Burger King was looking to target millennials in a Halloween inspired campaign. We discovered that one of the biggest fears of this demographic is needles, which is why they are the lowest demographic that donates blood. This Halloween we decided to motivate this generation to face one of their biggest fears while doing good all at the same time. We created a campaign where The Burger King revealed that he is in fact a vampire. We discovered that a pint of blood can save up to three lives. On October 31st, bloodmobiles will be stationed outside every Burger King location and if customers donate a pint of blood they will receive 3 whoppers in return. Film advertisement created by S.I. Newhouse School of Public, United States for Burger King, within the category: Food.

The Glenlivet is taking the single malt category to a new audience - moms. Who says scotch is just for men? And wouldn’t it make a wonderful Mother’s Day gift. The Glenlivet is on a mission to open up old traditions this gifting season while opening up the single malt category to a new generation of consumers. The brand is inviting new people, original ideas and fresh perspectives into the category.

We’ve all been there – messed up badly and waited for the onslaught of a proper grilling. To launch Subway’s new range of hot grilled wraps, we compared the shared childhood moment of a parental tongue-lashing, with something that leaves a much better taste in the mouth. Film advertisement created by WPP, Australia for Subway, within the category: Food.

We wanted to give everyone a break from ads this holiday season, so 2 months ago we bought a bunch of prime ad space and ran blank white ads throughout December. Integrated advertisement created by Wunder, Canada for Wunder, within the category: Agency Self-Promo.

Over 10 billion emojis are sent on social media each day, and animal emojis are some of the most popular. 73% of those animal emojis represent an endangered species. So WWF partnered with a coalition that includes Facebook, WeChat, and TikTok to get users to notice the animal behind the emoji, and drive donations, before it was too late. Digital advertisement created by Miami Ad School, Canada for WWF, within the category: Public Interest, NGO.

Digital advertisement created by Buzzman, France for MTV, within the category: Media.

An engaging interactive Facebook post powered by Newsfeed SmartApps (https://www.newsfeedsmartapps.com) patent pending technology, where where users had to look around a 360-environment of an INFINITI QX60's interiors to find hidden tokens by tapping them. For every hidden token they discover, the user learns something new about the car! This highly successful digital activation was executed for INFINITI Middle East in collaboration with TBWA\RAAD.

Fundraising is broken. More people than ever are in need, but on the street, fundraisers are ignored. Plan Finland supports girls in developing countries and relies on donations. That’s why we created Girls Can, to make helping social and fun again. It's fundraising done friend-to-friend, instead of stranger-to-stranger. Instead of blaming people for not participating in fundraising, we made it something they want to be engaged in. When a person starts a donation can through the Girls Can website, they pay any sum they want to get their Can going. The payment is handled via credit cards or online banking. After donating, they then choose a friend from their Facebook friends and the Can is passed on to them. That friend can pick the can up, put in their donation, and then pass the can on, and so on. By making the donation collection function like a physical object that can only be held by one person at a time, people feel more engaged. Digital advertisement created by Hasan&Partners, Finland for Plan Finland, within the category: Public Interest, NGO.

Film advertisement created by Joint, United States for Amazon, within the categories: Electronics, Technology, House, Garden, Professional Services.

Digital advertisement created by FoxP2, South Africa for The Elton John AIDS Foundation, within the category: Public Interest, NGO.

The application period for 2013 was about to open, so UTEC, The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering program. Nowadays, getting teenagers' attention is quite difficult even for brands in the entertainment segment like PlayStation so imagine being an Engineering University trying to do it. UTEC believes that engineering can change the world, so we decided to start by changing a local problem. Lima is the second largest capital in the world set on a desert, so the lack potable water is a huge problem. Having in mind that the presence of rain is almost zero, but at the same time the atmospheric humidity is about 98%, this inspired us to build the first billboard that produces drinking water out of air. Ambient advertisement created by FCB, Peru for University of Engineering and Technology, within the category: Education.