Direct advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

Ambient advertisement created by Tsjee, Netherlands for House of shoes, within the category: Fashion.

After a series of controversial big brand mistakes that have recently made headlines around the world, Velocity, the Frequent Flyer program of Virgin Australia, is proving a point about the responsibility brands owe their customers by ‘accidently’ giving away a billion Points, and honouring it. Content advertisement created by CHE Proximity, Australia for Virgin, within the category: Transport.

Film advertisement created by Bcube, Italy for BMW, within the category: Automotive.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Digital advertisement created by BBH, United Kingdom for Mentos, within the category: Confectionery, Snacks.

1 billion people in the world suffer from chronic hunger. McCann Rome endorsed a FAO (UN Food and Agriculture Organization) initiative developing a global pro-bono campaign to end hunger: the 1 billion hungry project. An online petition aiming to reach 1 million signatures to put pressure on politicians and governements to act against hunger. The campaign, launched in May, spread on TV, Print, Outdoor, Radio, Smartphones, Social Media, Merchandising, PR, Events and, obviously, the Internet. Newscasts, blogs and websites reported countless times about the campaign. On November the 30th the petition has been delivered to the UN high representatives with over 3.200.000 signatures. More than three times the desired target despite a close to zero media budget. Ambient advertisement created by McCann, Italy for FAO, within the category: Public Interest, NGO.

Copywriter / Art Director Adam Tucker Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it. Film advertisement created by Forsman & Bodenfors, Sweden for Sandvik, within the categories: Electronics, Technology, Industrial, Agriculture.

When it comes to the last slice of pizza, blackmailing can be a very effective way to get it. Film advertisement created by Les Aiguilleurs, France for Domino’s, within the category: Food.

Breaking TechRewards challenges, a novice programmer becomes an experienced developer and get a prestigious job in a large corporation. Animation for Microsoft Tech Rewards conference in San Francisco, USA. ​​ Digital advertisement created by BeaversBrothers, Russia for Microsoft, within the category: Electronics, Technology.

Film advertisement created by BETC, France for Loto, within the category: Gaming.

Digital advertisement created by 72andSunny, United States for Skylanders, within the category: Gaming.

Film advertisement created by DDB, Germany for T-Mobile, within the category: Electronics, Technology.

The ProblemThe target group of the Mercedes-Benz Sprinter think they can not afford one because Mercedes-Benz is often seen as a very expensive brand. In reality the Mercedes-Benz Sprinter is a really affordable option compared to other vans in its league.But because potential buyers think they can not afford a new van they go look for a cheaper alternative on the internet. To show people it’s better to spend a little more money on a brand new Mercedes -Benz Sprinter than buying a second hand van from the competition we did something different. The IdeaInstead of promoting the new Sprinter we started selling second hand vans of the competition. On the Dutch Ebay called Marktplaats, the number one site where people sell their cars, we placed fake adverts of our competitors. On first sight these seem to be normal adverts of people trying to sell their van. But when you browse the pictures you see a brand new Sprinter that is parked in the background. Big letters on the side of the Sprinter tell you that you be better of buying this brand new sprinter than the second hand van in the advert. When people call the telephonenumber they hear a voicemail of an angry car salesman that tells you to go to the Mercedes-Benz dealer. When they send an e-mail they receive an autoreply message.The ResultsThe adverts where viewed more than 20.000 times in one day, a normal Marktplaats ad just 20 times. Quickly it got picked up by Autoblog. nl, the biggest carblog in the Netherlands with more than 1 million unique visitors and after that other carblogs followed. It started a buzz on Twitter and also attracted Spitsnews. We received a large amount of voicemail and e-mail replies of people asking about the Sprinter. Two fake adverts on Marktplaats, a total cost of 150 Euros and a lot of free publicity turned this campaign into a real success. Digital advertisement created by N=5, Netherlands for Mercedes, within the category: Automotive.

On June 29, 2014 thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple's unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.

Film advertisement created by Wieden + Kennedy, Netherlands for Facebook, within the category: Electronics, Technology.

Shazam is an app that recognizes and identifies songs for people. However it’s technology could be used in different ways to identify different sounds. There’s a particular field of interest that could greatly benefit from such a technology, such as pharmaceuticals. When it comes to treating colds, Doctors agree that catching them at their earliest stage of symptoms is most effective. Therefor we came up with an idea for Tylenol using Shazam’s technology called Shazam Cold. People who feel an oncoming cold could use the app, and cough into its sound recognition system, in order to be prescribed the right type of medicine and dosage from a team of doctors. This won Silver - 2017 Creativity International Award. Digital advertisement created by School of Visual Arts, United States for Shazam, within the category: Electronics, Technology.