FSPM is creating these autonomous devices so people don't risk their lives fighting a fire. Experiential advertisement created by Figallo, Mexico for FSPM, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Germany for Caritas, within the category: Public Interest, NGO.

Film advertisement created by 84.Paris, France for Ubisoft, within the category: Gaming.

Outdoor advertisement created by Ogilvy, Argentina for La Voz del Interior, within the category: Media.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Digital advertisement created by Johannes Leonardo, United States for New York City FC, within the category: Recreation, Leisure.

The campaign aims to highlight the emotional connections we have with the things we insure. Film advertisement created by 18 Feet & Rising, United Kingdom for Allianz, within the category: Finance.

Film advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.

Sink-or-swim marathon. Ambient advertisement created by Arriba!, Ukraine for Cinema Cafe, within the category: House, Garden.

Film advertisement created by McCann, United States for Xbox, within the category: Gaming.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

Sound Design: Blam! Film advertisement created by WTF, Argentina for Honda, within the category: Automotive.

New Lada Granta “Keeping The Word” launch campaign Lada Granta is a legendary car in Avtovaz lineup and one of the top-3 best-selling cars on the Russian market. However, it has the cheapest price among other models and therefore appreciated as a multipurpose vehicle for daily use, not a dream car. Research shows that people are losing trust in ads. They tend to believe in stories told by real people. That is why we created true life stories about real people who keep their promises. Stories that got under the skin and into the heart of our audience and caused the unprecedentedly warm response. Many people across Russian regions live simple lives not asking for recognition, money or fame. They do what they have to do, and often do it for others, disregarding their own needs. Such is the Russian common folk is. No matter the circumstances and difficulties he faces, he will keep his word, once given. He is reliable, unpretentious, honest, and humble. Selfless acts are common and expected of him. His close ones depend on him. You can rely on him, but he can rarely rely on his car, which is usually an either a poorly built one or an old one. Reliable person needs a reliable car. We elevate the everyday challenges of our everyday hero to the level of deep human drama, and we celebrate those who keep their word no matter the circumstances. As a result, VTR and CTR were 2-4 times above market norm and the average viewing time was 75%, 3 times greater than the 30” benchmark defined for video of automotive segment. Film advertisement created by Fuel Adwise Group, Russia for Lada Granta, within the category: Automotive.

Experiential advertisement created by Will Creative, Canada for Will Creative, within the category: Agency Self-Promo.

Help raise money for the American Red Cross simply by donating flight bonus miles. Digital advertisement created by Miami Ad School, Germany for Red Cross, within the category: Public Interest, NGO.

Most Indians view charity with suspicion.The reason for not donating is the same: “I don’t know where my money goes.” Of course, this doesn’t make life easy for legitimate organizations like Project Nanhi Kali, for instance. A girl child education initiative, Project Nanhi Kali is committed to educating 100,000 underprivileged girls in India. So our idea came from a simple truth: people are more willing to donate when they empathize with a cause and understand exactly who it is their money is helping. So we decided to give potential donors something that engages them in an individual’s story, rather than asks for donations to a faceless cause. The answer was a series of beautifully illustrated children’s books inspired by real stories of girls Project Nanhi Kali had helped. Each book told the real story of a girl’s every day struggle to get educated in a voice that was simple and easily understood. Integrated advertisement created by Famous Innovations, India for Nanhi Kali, within the category: Public Interest, NGO.

Companies that rely on donations fight a tough battle with the numerous distractions that are found on our phones and on the internet, so it’s imperative that the journey from wanting to donate to actually donating is as short as possible. In a time where we’re always chasing the next new, it’s refreshing to know that sometimes the best solution can be old tech. Digital advertisement created by Hjaltelin Stahl, Denmark for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Havas, United States for Hefty, within the category: House, Garden.

To prove the modern technique of the new AEG laundry range, we put the machines to the ultimate test: Wash and tumble dry a whole new fashion collection – just hours before the catwalk! AEG wanted to prove that their new laundry range could wash the most unwashable clothes. Therefore they challenged Whyred to wash and tumble dry parts of their A/W17 collection during Stockholm Fashion Week. Just hours before the catwalk. Whyred, one of Scandinavia's most popular clothing brands have a long history of working with sustainability, both in design and material. For Roland Hjort, head designer and founder, the test was a way to prove that pure materials of high quality should not hold back the creativity in their fashion due to if the customer can wash their clothes or not at home. And for Whyred it was also important to demonstrate that you can get a longer life of your clothes if they are cleaned properly, in your own washing machine. AEG new machines are capable of both washing and tumble dry wool and silk without affecting the color, fiber or structure of the garment. Although the clothes has a care label that says dry clean or hand wash. Content advertisement created by Pool, Sweden for AEG, within the category: Electronics, Technology.