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Film advertisement created by Daehong, South Korea for Himart, within the category: Electronics, Technology.
Film advertisement created by McCann, Peru for Flying Dog Hostels, within the category: Transport.
Film advertisement created by 72andSunny, United States for Autotrader, within the categories: Automotive, Professional Services.
If your mother tongue isn’t English, you’ll have discovered that colonialism is alive and well and living in our phones, and it’s killing our indigenous languages. How is it that Autocorrect has no problem recognising a sentence like “The bourgeoisie acquiesced in bequeathing their paraphernalia to the fascists”, but try typing in “Abrazos para ti” and before you can prevent it, Autocorrect has turned it into “Abrasive parade today.” This is a particularly acute problem in South Africa, where our Constitution recognises eleven official languages and our phones only recognise one. Savanna Cider is a proudly South African cider that’s much loved for its unapologetic crisp witty commentary on the ironies of South African life. They declared “We’re tired of ducking Autocorrect forcing South Africans to speak English”, and set out to liberate people’s phones through a simple hack. Simply go to the Savanna website, download a file in the language of your choice, save it to your Contacts, and vóila. A contact file takes up little space on your phone and can contain an unlimited number of words. Because Autocorrect recognises words saved to your Contacts and doesn’t correct them, saving a Contact file with the 500 most used words in a language automatically “teaches” your phone that language. No more Autocorrect snafus. No more being forced to use someone else’s mother tongue. "Shosholoza" is an Nguni song that was sung by the mixed tribes of miners mining gold in South Africa.. It was sung by all-male African workers that were working in the South African mines in a call and response style. The song is so popular in South African culture that it is often referred to as South Africa's second national anthem. We re-wrote it to according to autocorrect. Digital advertisement created by Grey, South Africa for Savanna Cider, within the category: Alcoholic Drinks.
Digital advertisement created by McCann, Israel for Volvo, within the category: Automotive.
Ambient advertisement created by Havas, Belgium for Opera & Ballet Flanders, within the category: Recreation, Leisure.
Film advertisement created by Olson, United States for Supercuts, within the category: Professional Services.
Experiential advertisement created by Isobar, India for Reebok, within the categories: Fashion, Public Interest, NGO.
Film advertisement created by JWT, France for Mountain Riders, within the category: Public Interest, NGO.
Film advertisement created by Publik Cine Video, Brazil for Gazin, within the category: Retail Services.
Settle scores, instantly. The India-Pakistan cricket rivalry reaches its peak during a power-cut and the grandfathers settle scores with a little help from the granddaughter and Google.
Talking about uncomfortable topics with your family early on, may be more important as you think. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Deutsche Alzheimer, within the category: Public Interest, NGO.
Film advertisement created by Publicis, India for Park Avenue, within the category: Health.
The “Autocorrect” creative showcases a texting conversation between two college-age individuals. It uses the autocorrect feature on smartphones to highlight the difference between what we say and what we mean when we talk about rape. It’s now a partner of the Biden Foundation, a nonprofit dedicated to public service. Film advertisement created by Mekanism, United States for It's On Us, within the category: Public Interest, NGO.
Ambient advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.
Film advertisement created by Struck, United States for Utah Office of Tourism, within the category: Transport.
Film advertisement created by M&C Saatchi, Australia for Tourism Australia, within the category: Hospitality, Tourism.
Film advertisement created by Publicis, France for Mugler, within the category: Beauty.
Hungary is a football crazy nation, but in the past 40 years success have avoided us. Until last year. With veterans making up the core of the national team, the demand for new talent has never been higher. Unfortunately the people still didn’t believe their kids have the talent to be world class athletes. Clumsy people are often referred to as having two left feet, although no one has taken this expression literally. Until now... We swapped all the right foot shoes with lefties in a sneaker store, and waited for the reaction. When the kids realised they don’t fit we took them with an even bigger surprise. This is Zoltan Gera, member of the Hungarian National Football team. We literally proved that no kid has two left feet. This is how we promoted the National Football association talent programme for children. Film advertisement created by Café Communications, Hungary for Hungarian Football Federation, within the category: Sports.
This is a video experiment dedicated to promote a website www.svetimageda.lt, a digital “handbook”, full of advices on how all of us can react to racial, homophobic, other kind of bullying and hate speech online.