Outdoor advertisement created by Neogama, Brazil for Instituto Move, within the category: Public Interest, NGO.

Digital advertisement created by Darewin, France for Médecins du Monde, within the category: Public Interest, NGO.

Film advertisement created by MERGE, United States for Advocate Aurora Health, within the category: Health.

To celebrate Queer Lisboa 17 - the International Queer Film Festival, Fuel Lisboa created a TV commercial inspired by one of the most famous clichés on film history: the “Battle Speech”. Film advertisement created by Fuel, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

Film advertisement created by Zulu Alpha Kilo, Canada for Whirlpool, within the categories: Electronics, Technology, House, Garden.

In Brazil, using cell phones while driving is the leading cause of car crashes, exceeding even alcohol-related ones. That's why, given the alarming number of accidents caused by texting while driving, Radio Metropole, a public service radio station from Brazil, asked Propeg to create a campaign that encourages people to never send messages to friends, colleagues or relatives who could be behind the wheel. "No one better than the radio, that is side-by-side daily with drivers, to raise this flag" - says Mario Kertész, founder and announcer of the station. But the agency went beyond. More than a campaign, it was created a public utility service. That's how was born RMS - Radio Message Service. The idea was to use the radio broadcast itself as a text message reader. The mechanism was simple: if someone wanted to send a text message to a driving friend, the 140 characters text could be sent directly to the radio station. The announcers then read the messages live and drivers no longer needed to pick up their phones while driving. A mass media campaign was created to publicize the RMS phone number. More than 3 million people were reached by the action. Thousands of text messages were received and heard safetely by drivers. Ambient advertisement created by Propeg, Brazil for Radio Metropole, within the category: Media.

Humanaut launched an integrated marketing campaign for client Organic Valley, an all-organic cooperative of more than 2000 family farmers producing milk, eggs, cheese, and butter. The campaign aims to build the brand's awareness amid a growing flood of greenwashing and confusing health claims in the food and beverage industry. The new campaign calls out how the competition uses sunny marketing images and vague jargon to cover up for less-than-ideal farming practices. The ads make a sharp contrast between industrial farming practices and the way Organic Valley food is made, on small family farms, without the use of toxic chemicals, hormones, GMOs or antibiotics. Film advertisement created by Humanaut, United States for Organic Valley, within the categories: Food, Non-Alcoholic Drinks.

Film advertisement created by 72andSunny, United States for Axe, within the category: Health.

What is the perfect work of art? Is it by Rodin or Rothko? Is it a painting or a sculpture? More blue than red? Does it have a cat in it? Fred Rowson and 101 Agency, asked eight individuals over the course of a day at Dulwich Picture Gallery. Turns out one work of art can’t please everyone! See everything with Art Fund's National Art Pass. Film advertisement created by 101, United Kingdom for Art Fund, within the category: Public Interest, NGO.

Digital advertisement created by Buzzman, United Arab Emirates for Durex, within the category: Health.

Content advertisement created by Publicis, Argentina for Renault, within the category: Automotive.

India launched the world’s largest Covid-19 vaccination programme on January 16, 2021, to protect its eligible adult population. But misguided hesitancy and misinformation about vaccines is still a substantial threat to the spread of the pandemic and achieving herd immunity. Being a responsible national brand, Ghadi decided to do its bit to tackle these rumours and fake news by initiating a film campaign. The challenge was to stay relevant and sound as true as possible because the aim was not just to spread awareness but encourage people to get inoculated. Film advertisement created by ADK, India for Ghadi, within the category: House, Garden.

Digital advertisement created by Lowe, Brazil for Sao Paulo Creative Club, within the category: Professional Services.

Film advertisement created by Goodby Silverstein & Partners, United States for The Specialized Foundation, within the category: Public Interest, NGO.

This annual event is popular not only among professional bicyclist. Every year around 10 000 people take part in the event and promote a best way to commute around the city – bicycle. From kids to pros – everyone keeps the city moving at least for one day. Film advertisement created by McCann, Lithuania for Velomarathon, within the category: Recreation, Leisure.

Film advertisement created by Droga5, United States for Dos Equis, within the category: Alcoholic Drinks.

Outdoor advertisement created by DDFH&B, Ireland for Marie Keating Foundation, within the category: Public Interest, NGO.

Film advertisement created by Luquire George Andrews, United States for National Gypsum, within the category: Industrial, Agriculture.

Digital advertisement created by FCB, United Kingdom for Project Literacy, within the category: Public Interest, NGO.

Today, Claire has an appointment. And she is happy Claire. Optimistic, she has confidence in her future. She believes in her projects. Unfortunately, that meeting, she didn’t anticipate it. Today, Claire learns that she has to go bankrupt, like 50,000 entrepreneurs every year. Without a safety net, she’s alone. Claire is thinking about her employees, her clients. What will she say to her children, her friends. And do you control that risk? For 40 years the GSC association has supported entrepreneurs in the event of loss of business. Entrepreneurs protecting you is our business. GSC Association. While every year more than 50,000 business executives face liquidations or revocations without protection, the GSC association is staging the unforeseen meeting of failure with an entrepreneur. Film advertisement created by Coriolink, France for Association GSC, within the category: Finance.