Film advertisement created by Bife, Slovenia for Aspirin, within the category: Pharmaceutical.

Film advertisement created by FCB, United States for Illinois Council Against Handgun Violence, within the category: Public Interest, NGO.

Film advertisement created by Arnold, United States for Santander, within the category: Finance.

Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Experiential advertisement created by Forsman & Bodenfors, United States for Volvo, within the category: Automotive.

Film advertisement created by Grok, United States for Savers Thrift, within the category: Retail Services.

Digital advertisement created by Walrus, United States for Effie Awards, within the category: Professional Services.

Film advertisement created by TBWA, France for Nissan, within the category: Automotive.

Film advertisement created by Ogilvy, Japan for IFAW, within the category: Public Interest, NGO.

Vladimir, a visually impaired guide, conducts city tours and gifts a unique experience developing human potential. We created a website that connects the guide and users who want to acquire new experience. The website reflects the name of the project: like people with visual impairment, we dive into the world of sounds that we feel only through physical activity. Every real-life step of a user brings up an action on the mobile website. Website interaction can be also done with voice. Users add real city sounds into their cart in order to book a trip with an extraordinary guide. Digital advertisement created by Voskhod, Russia for Trip in the Dark, within the categories: Professional Services, Public Interest, NGO, Recreation, Leisure.

Film advertisement created by Arcana Academy, United States for Kilz, within the category: House, Garden.

TV advert created for Gü Puds In the UK, France and Germany. Film advertisement created by Publicis, United Kingdom for Gü Puds, within the category: Food.

Film advertisement created by FCB, Italy for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by Wunderman, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

Today, DDB Worldwide has unveiled an evolved brand positioning brought to life by a billboard running in one of the least expected places imaginable - a sheep farm in Garston, New Zealand. Carrying the address www.unexpectedworks.com, the billboard redirects to DDB’s homepage featuring the refreshed visual identity. While the campaign may seem like an antithetical way to launch a new brand positioning with Garston having a population of 100 humans and 40,000 sheep, it recognizes creativity is the most powerful when it's unexpected. DDB Worldwide has a rich history of tapping into the unexpected dating back to Volkswagen ‘Lemon’ and finding more contemporary interpretations in campaigns, including Skittles ‘Broadway Musical’, Marmite ‘Gene Test’ and Stayfree ‘Project Free Period’. “The formula for creating breakthrough creative work that drives business results is timeless,” DDB Worldwide Chief Creative Officer Ari Weiss said. “It’s how we bring that formula to life that changes on a daily basis. We’re not reinventing the wheel here. We’re simply putting more focused language around a truth that anyone who has ever worked at DDB can feel in their bones: Unexpected Works.” Integrated advertisement created by DDB, United States for DDB, within the category: Agency Self-Promo.

Digital advertisement created by FCB, India for Fuji, within the category: Recreation, Leisure.

Abused children often hide subconscious clues of their situations in classroom drawings. Unfortunately, many of these signs are discovered too late. To shed light on this, we opened an exhibit in the heart of Miami Art Week, where unsuspecting visitors were exposed to art with a hidden twist. Film advertisement created by República, United States for Amigos for Kids, within the category: Public Interest, NGO.