Digital advertisement created by Cheil, Spain for Ibanez, within the category: Personal Accessories.

Film advertisement created by Entrinsic, Canada for Days Inn, within the category: Transport.

Film advertisement created by DDB, Ukraine for McDonald's, within the category: Food.

Film advertisement created by Cossette, United States for McDonald's, within the category: Food.

Zenonade is the only relaxing drink on the market, which is full of energy drinks. It has one small disadvantage. Zenonade has never been tested, so no one knows what relaxing effect it has on people. That is why our new communication recommends to drink it at your own risk. Film advertisement created by Lowe, Czechia for Zenonade, within the category: Non-Alcoholic Drinks.

Sprint, the only mobile network with truly unlimited data, wanted to launch their new popular EVO, the phone that helps you do what you love without limits on the truly unlimited network. How could we highlight just how much EVO helps you do what you love? New York has a lot of things to love. That’s why we created the Unlimited Love Billboard, a Times Square interactive board that helped people discover more of what they have unlimited love for in NYC. Outdoor advertisement created by Leo Burnett, United States for Sprint, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

Film advertisement created by Argonaut, United States for Credit Karma, within the category: Finance.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by Fuel, Portugal for Worten, within the category: Electronics, Technology.

Executive Director of Content Production: Letitia Jacobs Digital advertisement created by Y&R, United States for Special Olympics, within the category: Recreation, Leisure.

Film advertisement created by FCB, United States for The Shelter Pet Project, within the category: Public Interest, NGO.

Outdoor advertisement created by Daehong, South Korea for Unicef, within the category: Public Interest, NGO.

The MIFF Emotion Simulator will allow Melburnians to physically experience the emotions of a MIFF film, before they see it.

 This artistically-lead scientific experiment is a custom-built movie chair that sees the face of willing participants electro-stimulated to demonstrate the way a movie will make someone feel, before the choose to see it. 

Participants will have 12 electrodes placed on the various major muscles of the face, allowing the simulation of happiness, sadness, disgust, fear, anger, and surprise. Participants can then choose which films from this year’s Festival they’d like to experience. In this way a two-hour film is concentrated into a minute-long experience unlike any other.

A chair-mounted camera films each session creating one-off film clips that can be shared via social media throughout the Festival’s duration, by MIFF itself as well as the participants. These provide a unique facial movie preview for the people of Melbourne to watch to determine what sort of film they wish to watch from the over 370 on offer at this year’s MIFF.
 Ambient advertisement created by McCann, Australia for Melbourne International Film Festival, within the category: Recreation, Leisure.

Ambient advertisement created by Jung von Matt, Germany for DHL, within the category: Professional Services.

Film advertisement created by Shackleton, Spain for EuroMillions, within the category: Gambling.

Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.