Today, DDB Worldwide has unveiled an evolved brand positioning brought to life by a billboard running in one of the least expected places imaginable - a sheep farm in Garston, New Zealand. Carrying the address www.unexpectedworks.com, the billboard redirects to DDB’s homepage featuring the refreshed visual identity. While the campaign may seem like an antithetical way to launch a new brand positioning with Garston having a population of 100 humans and 40,000 sheep, it recognizes creativity is the most powerful when it's unexpected. DDB Worldwide has a rich history of tapping into the unexpected dating back to Volkswagen ‘Lemon’ and finding more contemporary interpretations in campaigns, including Skittles ‘Broadway Musical’, Marmite ‘Gene Test’ and Stayfree ‘Project Free Period’. “The formula for creating breakthrough creative work that drives business results is timeless,” DDB Worldwide Chief Creative Officer Ari Weiss said. “It’s how we bring that formula to life that changes on a daily basis. We’re not reinventing the wheel here. We’re simply putting more focused language around a truth that anyone who has ever worked at DDB can feel in their bones: Unexpected Works.” Integrated advertisement created by DDB, United States for DDB, within the category: Agency Self-Promo.

Digital advertisement created by FCB, India for Fuji, within the category: Recreation, Leisure.

Abused children often hide subconscious clues of their situations in classroom drawings. Unfortunately, many of these signs are discovered too late. To shed light on this, we opened an exhibit in the heart of Miami Art Week, where unsuspecting visitors were exposed to art with a hidden twist. Film advertisement created by República, United States for Amigos for Kids, within the category: Public Interest, NGO.

Imagobox is Imago's specialized branding and packaging design department. We promoted it by doing what Imagobox does best - packaging. Outdoor advertisement created by Imago, Croatia for ImagoBOX, within the category: Professional Services.

Digital advertisement created by McCann, Israel for AIG, within the category: Finance.

Film advertisement created by Buzzman, France for Ubisoft, within the category: Gaming.

Not only women love sweets. Trufalie is the very first candy for men on the Ukrainian market. To promote this new brand position, we created a commercial with a pretty cool man on a car hood. He advocates guys that eat chocolate and proves women should appreciate them. Created by Michurin, Ukraine for AVK. Film advertisement created by Michurin, Ukraine for Trufalie, within the category: Food.

Experiential advertisement created by DDB, Latvia for Riga Motor Museum, within the category: Recreation, Leisure.

Digital advertisement created by NOA, Denmark for Danish Cancer Society, within the category: Health.

Film advertisement created by DDB, Belgium for Volkswagen, within the category: Automotive.

Film advertisement created by FCB, Peru for Samsung, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Israel for Splendid, within the category: Confectionery, Snacks.

Digital advertisement created by Duval Guillaume, Belgium for Yves Rocher, within the category: Health.

Film advertisement created by TBWA, Australia for Schweppes, within the category: Non-Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Bulgaria for Audi, within the category: Automotive.

Project Manager: Sandeep Bhardwaj Regional Director, PR & Corporate Communications: Huma Qureshi
 Regional Corporate Communications Executive: Yanrong Pang Direct advertisement created by Grey, Singapore for Neelvasant, within the category: Public Interest, NGO.

Film advertisement created by DDB, United Kingdom for International Committee of the Red Cross, within the category: Public Interest, NGO.