Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

Film advertisement created by Rain, Canada for Freedom Mobile, within the category: Electronics, Technology.

Film advertisement created by Mazda Amiryar Design, Canada for NHL, within the category: Recreation, Leisure.

How do you call out a problem like catcalling? Catcalling is a rampant problem in the Philippines with 3 out of 5 Filipinas experiencing a form of sexual harassment at least once in their life. With the lack of widespread public campaigns against catcalling partnered with the absence of a law that criminalizes it, we are faced with a culture of victim blaming and impunity around this very public form of abuse. How can we educate Filipinos that catcalling is a serious issue? How can we move people to take action and help make public spaces become safer places for women? Solution: From its early beginnings as a radio campaign that featured nursery rhymes with anti- catcalling lyrics, Macho Choir has evolved into an integrated campaign featuring a website, stickers, and for social media - lyric videos. Operating on the insight that catcalling is essentially juvenile behavior, we designed the video’s illustrations to look like cartoons to connect to visual cues from one’s childhood. With our target audience being always on the go, using neon colors proved to help make the videos pop and noticeable online or on mobile. In terms of font style, we crafted our own font which was heavily-inspired by jeepney signages. Ultimately, we created a set of lyric videos that are easy to sing along to while serving the public a message worth learning and remembering. Film advertisement created by DDB, Philippines for Philippine Commission on Women, within the category: Public Interest, NGO.

The campaign highlights the importance of finding balance in life and the benefits of selecting a beer that works for you - also highlighting the importance of moderation and responsible consumption. Film advertisement created by Hello_, Spain for Amstel, within the category: Alcoholic Drinks.

Friendships forged over a bag of Eta chips are so powerful, you’ll be willing to skim, well, anything. Film advertisement created by BBDO, New Zealand for Eta, within the category: Confectionery, Snacks.

Film advertisement created by Tino París, Spain for Granada C.F., within the category: Recreation, Leisure.

Film advertisement created by TBWA, United States for Conservation International, within the category: Public Interest, NGO.

Film advertisement created by Droga5, United States for Johnsonville, within the category: Food.

Film advertisement created by Lowe, Australia for Royal Life Saving, within the category: Finance.

Digital advertisement created by Isobar, Hungary for Hungarian Telekom, within the category: Electronics, Technology.

Everyone's favorite calcium, lime and rust cleaner, CLR, goes edgy in a new spot produced by Austin production company Moon Pie Media and directed by newcomer Carter Pagel. In this 30 second ad for web and broadcast, everything is sparkling clean. Well, almost everything. Film advertisement created by Moon Pie Media, United States for CLR, within the category: House, Garden.

The Harlem Shake became a global Internet hype in no-time. Millions participated. They danced the Harlem Shake like they lost control of their body for a moment. There’s no message behind it, it’s just plain fun to watch. But we do have a clear message: Parkinson’s patients lose control over their bodies, forever. There’s no acting in this film. De main character, a Parkinson’s patient (and the chairman of the foundation), is shown shaking out of control as a result of lack of his medication. Shaking. Fun for some… Daily struggle for others. Film advertisement created by Saatchi & Saatchi, Netherlands for Parkinson Vereniging, within the category: Public Interest, NGO.

Film advertisement created by Red Urban, Canada for Hudson's Bay Company, within the category: Retail Services.

Film advertisement created by MOFILM, Canada for Bose, within the category: Electronics, Technology.

Digital advertisement created by Triad, Czechia for O2, within the category: Electronics, Technology.

Outdoor advertisement created by Saatchi & Saatchi, New Zealand for Sealord, within the category: Food.

Film advertisement created by Ogilvy, South Africa for Metropolitan, within the category: Finance.

The campaign focuses on what to do when you recognize abuse and how to report it, making the community's role more visible while inspiring action. Film advertisement created by Offspring, United States for Child Abuse Prevention, within the category: Public Interest, NGO.

Film advertisement created by McCann, Argentina for TyC Sports, within the category: Media.