The world has lived with COVID-19 for a year. During this hard time full of uncertainty and sorrow, a shade of light has gradually changed sadness into hope, with breakthroughs in vaccines now people have adapted, ready to get up and get their normal life back. Sasa & Finch wants to appreciate the progress, hard times, and all the hardships that we’ve endured for the past year around the world. Through a simple song and uplifting music video in collaboration with the Indonesian Music Group; HiVi!, we want all the people regardless of their belief, ethnicity, and nation, to just enjoy the moment and stay hopeful with us. Film advertisement created by FCN, Indonesia for Sasa, within the category: Food.

Film advertisement created by BBDO, Thailand for The Mirror Foundation, within the category: Public Interest, NGO.

Film advertisement created by KBS+, Canada for World Vision, within the category: Public Interest, NGO.

Digital advertisement created by BBH, United Kingdom for Weetabix, within the category: Food.

In assuring us that ‘History Will Be Made’, the BBC’s 2018 campaign provides a timely reminder of football’s greatest tournament and why we love it. The campaign, created by BBC Creative with BBC Sport Marketing and animated by Blinkink, journeys through World Cup history via the skill of Diego Maradona, the flair of Zinedine Zidane and the emotion of Paul Gascoigne, to a preview of the most exciting talents of this year’s finals including Cristiano Ronaldo, Lionel Messi and Harry Kane. Animated launch film The Tapestry, directed by Nicos Livesey, takes us on a journey through iconic moments from the competition’s illustrious past, and introduces us to the faces that will surely create memories this time around. The team have modernized the traditional tapestry technique by creating a dynamic film in which every single frame has been individually embroidered. More than 227,000 metres of thread were used to create over 600 unique frames of tapestry, that if laid end-to-end would measure over 1,200 metres in length. Film advertisement created by BBC Creative, United Kingdom for BBC, within the category: Sports.

The extraordinary efforts of India's frontline warriors are an inspiration to communities around the world. As one of several initiatives to help combat the pandemic in India, Marriott Bonvoy created a short animated film to pay tribute to India's frontline warriors. The film consists of a montage of animated scenes that draw inspiration from actual events and show that the word 'superhero' is not just an exaggerated term for frontline workers. In fact, it is truly what they are! To show this, we highlighted these real-life superheroes by putting their work into a perspective that has a strong association with fictional superheroes. We showed their everyday acts, sacrifices, motivation and commitment through a mixture of pop culture's most famous superhero depictions: comic book-style illustrations, motion comics and popular superhero movies. In India, there's a new language in almost every corner of the diverse nation. To highlight how people from numerous corners of the country are standing united for the cause, the dialogues in each new scene of the film are delivered in a new language. Superheroes Are Real, and Marriott Bonvoy is applying its philosophy of "good travel" by ensuring this message travels far and wide. Content advertisement created by Chrisaldo Goldiloy, India for Marriott Bonvoy, within the category: Hospitality, Tourism.

It’s no surprise that blurry vision is a side effect of alcohol. And the fact that cinema isn’t used very often in advertising is also an important factor. How many premiers happen each year, and how many people attend them to view every small detail of their favourite director’s latest work? All of these facts inspired our idea: editing the first minute and a half of a film, so that the clip appears blurry. The tension amongst the viewers is obvious, until everything comes together into one clear message “Drink Responsibly”. Ambient advertisement created by JWT, Spain for Corona Beer, within the category: Alcoholic Drinks.

Calvin Klein Jeans introduced “Meet Us”, a campaign highlighting the new ways in which today’s young people think about love, dating, and sex. Through provocative imagery overlaid with sexually charged texting screenshots, Mother New York created a multimedia campaign that shares intimate details, inspired by real­life stories from real young people around the world.​T​rue to today’s form of seeking connections, the campaign will be integrated within dating social app Tinder, as one of the first brands permitted to advertise within the app. Running across 27 markets around the world, “Meet Us” will be featured on non­traditional outdoor media, such as large­format static LED screens and street furniture in key global cities like Bangkok and Sao Paulo. One of the main campaign images, a same sex embrace, will debut on the brand’s signature billboard on Houston Street in Soho on August 3rd. Outdoor advertisement created by Mother, United States for Calvin Klein, within the category: Fashion.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Digital advertisement created by Iris, Singapore for Earth Hour, within the category: Public Interest, NGO.

Ambient advertisement created by Saatchi & Saatchi, Israel for Ford, within the category: Automotive.

Experiential advertisement created by Thinkmodo, United States for Sony Pictures, within the category: Movies.

Lucy activewear, a designer and manufacturer of women’s activewear owned by VF Corporation, has partnered with creative agency mono to invent the lucy light forest: a unique, interactive light and sound experience and accompanying digital extension. The program is debuting with an installation along Boston’s historic Charles River Esplanade River Run that will run through October 13. The solar-powered, motion-activated installation – the first work to come from lucy’s partnership with mono – aims to celebrate movement and the women who love it by transforming daily exercise into a magical and awe-inspiring experience. Ambient advertisement created by Mono, United States for Lucy, within the category: Fashion.

Interactive installation based on augmented reality. The experience lived through an LED screen over 4 meters; where participants were able to interact with virtual characters in real time and take pictures and videos of their experience. Hundreds of girls received gifts, flowers and balloons of all sizes and colors. Ambient advertisement created by 5SEIS, Argentina for Impulse, within the category: Health.

Film advertisement created by The Martin Agency, United States for JFK Library, within the category: Recreation, Leisure.

Live chat to discuss our 2022 long-term test fleet. What do we have? What should we get next? Also, updates on the Test Hill, snow driving and more.

CHAPTERS
00:00 - Pre-Roll
04:25 - Live Show

Film advertisement created by Underdog Entertainment, United States for Hallmark, within the category: Other.

Film advertisement created by David, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.