Digital advertisement created by David, Brazil for Burger King, within the category: Food.

Film advertisement created by Binder, Brazil for Match.com, within the category: Professional Services.

Film advertisement created by Leo Burnett, United Arab Emirates for McDonald's, within the category: Food.

Film advertisement created by Williams Murray Hamm, United Kingdom for JuiceBurst, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Grape Ukraine, Ukraine for Delta Bank, within the category: Finance.

Direct advertisement created by JWT, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

The educational campaign makes use of bathroom mirrors across the AZIMUT Hotel chain, revealing educational messages about water usage. The messages appear when the mirrors become steamy, thanks to anti-condensation substance and waterproof marker. They reveal facts around our use of water, one of the earth’s most valuable resources, and how to avoid wasting it. Thanks to its highly innovative approach, this activation has reached an audience of 48 million in less than a month. Direct advertisement created by Y&R, Russia for Colgate, within the category: Health.

Digital advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

Made specifically for YouTube, this Pre-roll unexpectedly reminds parents that McDonald's is the one place where kids can truly play with their food. Digital advertisement created by Tribal, Canada for McDonald's, within the category: Food.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Direct advertisement created by MullenLowe Group, Colombia for Gobierno de Colombia, within the category: Public Interest, NGO.

Film advertisement created by BBC Creative, United Kingdom for BBC, within the category: Media.

Film advertisement created by Pablo, United Kingdom for San Miguel, within the category: Alcoholic Drinks.

Digital advertisement created by Famous, Belgium for Kiyo Offside, within the category: Public Interest, NGO.

Film advertisement created by BETC, France for Club Med, within the category: Transport.

Hobbyhorsing has been sweeping the Nordic nation in recent years, with thousands of enthusiasts making and selling horses and riding them at events inspired by real equestrian disciplines. To support the hobbyhorsing community, the Finnish Ministry for Foreign Affairs and ThisisFINLAND worked with leading Finnish fashion labels to add a whole new level to the craze – by creating a limited edition urban fashion collection. This short film kicks off the campaign that celebrates the courage and against-the-odds mentality of hobbyhorsing, designed under the banner of #BraveEnoughToRide. Film advertisement created by Lucid, Finland for Ministry of Foreign Affairs of Finland, within the category: Public Interest, NGO.

Film advertisement created by BBDO, New Zealand for Mitsubishi, within the category: Automotive.

Ambient advertisement created by Grape Ukraine, Ukraine for Chezz, within the category: Alcoholic Drinks.