Sao Paulo, November 2011 - A new action created by DDB Brasil for Guarana Antarctica introduces the concept of "Being extreme is being with friends" on the brand's YouTube Channel . The film features a group of friends practicing "Le Petit Parkour", a new version of "Parkour", the French sport that uses elements of the city as obstacles. Railings, walls and trees give way to tires, guides and railroad tracks in this satire of the original sport. The major obstacle, a 3.3-liter bottle of Guarana Antarctica, appears to be too dangerous so athletes replace it with a "Petit" (smaller) version of the product, justifying the name of the game. The soundtrack is an attraction in itself. It combines the most popular phrases, expressions and words in the French language and turn them into a hilarious hip hop song. At the end, the group is chased by a police guard who fails to reach them because he can not face the obstacles on the way. Film advertisement created by DDB, Brazil for Guarana Antarctica, within the category: Non-Alcoholic Drinks.

Film advertisement created by Publicis, Spain for La Primitiva Lottery, within the category: Gaming.

Film advertisement created by Kempertrautmann, Germany for Beate Uhse, within the category: Media.

Film advertisement created by Friends, Russia for Lg-consult, within the category: Professional Services.

Film advertisement created by El Laboratorio, Spain for Mercedes, within the category: Automotive.

Digital advertisement created by Eleven, United States for Oakley, within the category: Personal Accessories.

Film advertisement created by Rosapark, France for Skoda, within the category: Automotive.

We created a new way to promote Hispanic movies to Americans, who love our music. We wrote and produced reggaeton songs based on the plots of three movies from the Chicago Latino Film Festival. We aired them on different Chicago radio stations and played them dance clubs. At the end of each song, an announcer/DJ revealed to listeners that it wasn’t a song they just danced to, but the trailer of a movie featured at the festival. Audio advertisement created by Lapiz, United States for Chicago Latino Film Festival, within the category: Recreation, Leisure.

Nowadays nobody has extra time to visit bank and spend hours in a queue. ProCredit Bank Direct banking allows customers to receive complex affordable and easy service to spend their time as they wish. Film advertisement created by LF&T, Georgia for ProCreditBank, within the category: Finance.

McCann San Juan created a campaign starring Pepito, a beloved fictional character from a comic strip Ambient advertisement created by McCann, Puerto Rico for Primera Hora, within the category: Media.

Outdoor advertisement created by Neogama, Brazil for Instituto Move, within the category: Public Interest, NGO.

Film advertisement created by MERGE, United States for Advocate Aurora Health, within the category: Health.

Content advertisement created by Publicis, Argentina for Renault, within the category: Automotive.

India launched the world’s largest Covid-19 vaccination programme on January 16, 2021, to protect its eligible adult population. But misguided hesitancy and misinformation about vaccines is still a substantial threat to the spread of the pandemic and achieving herd immunity. Being a responsible national brand, Ghadi decided to do its bit to tackle these rumours and fake news by initiating a film campaign. The challenge was to stay relevant and sound as true as possible because the aim was not just to spread awareness but encourage people to get inoculated. Film advertisement created by ADK, India for Ghadi, within the category: House, Garden.

Film advertisement created by Goodby Silverstein & Partners, United States for The Specialized Foundation, within the category: Public Interest, NGO.

Film advertisement created by Droga5, United States for Dos Equis, within the category: Alcoholic Drinks.

Outdoor advertisement created by DDFH&B, Ireland for Marie Keating Foundation, within the category: Public Interest, NGO.

Digital advertisement created by FCB, United Kingdom for Project Literacy, within the category: Public Interest, NGO.

Experiential advertisement created by Zulu Alpha Kilo, Canada for People for Good, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.