Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Film advertisement created by McGarrah Jessee, United States for Shiner Beer, within the category: Alcoholic Drinks.

Electrolux, the second largest home appliance manufacturer in the world was falling behind in Asia-Pacific where LG and Samsung dominated with technology focused communication. We developed an integrated platform for the Swedish brand's laundry business and disrupted the category with bold visuals and a simple promise: rethink washing machines. Our Fashion Care Campaign introduced a new line of washing machines engineered to keep fabulous for longer, from Hermes to H&M This campaign won 2017 APAC Gold Effie Awards for Global Rebranding. Integrated advertisement created by Ogilvy, Singapore for Electrolux, within the category: Electronics, Technology.

Digital advertisement created by Zulu Alpha Kilo, Canada for Zulu Alpha Kilo, within the category: Agency Self-Promo.

Film advertisement created by Sra.Rushmore, Spain for International Committee of the Red Cross, within the category: Public Interest, NGO.

Content advertisement created by Mindshare, United Arab Emirates for HSBC, within the category: Finance.

Sick kids are often portrayed as little angels. But kids suffering with cancer don’t want to be angels. They don’t want halos or wings. They want to live. So to pay tribute to the defiant spirit of these children and young adolescents with cancer, The Kids Cancer Project has launched ‘I Don’t Want To Be An Angel’, a campaign to rally Australians to get behind the urgent need to find better ways of treating the disease. Integrated advertisement created by Saatchi & Saatchi, Australia for The Kid's Cancer Project, within the category: Public Interest, NGO.

Film advertisement created by Joint, United Kingdom for Fox's, within the category: Confectionery, Snacks.

To meet the constantly rising customer expectations, digital cloud platform NICE promotes its next generation customer experiences with a new innovative global campaign. To bring the spots to life NICE turned to McCann, who teamed up with Cosmo Street Editorial and creative studio Nice Shoes. Starring Emmy Award Winner Eugene Levy (co-creator and star of hit comedy series Schitt’s Creek), the campaign promotes CXone as the only true next-gen cloud CX platform through a series of humorous ads. Film advertisement created by McCann, United States for NICE, within the category: Electronics, Technology.

When we read to our children together we experience something interesting, important, and unforgettable. Unfortunately, thousands of orphans across Russia don't have this luxury; they don’t always have someone near who can read them and give care and attention they need so much. With Change One Life Charitable Foundation, we created 'Read to Me', the channel on Youtube and OK where we upload orphans’ videos with their requests to read to them and where celebrities read them in return. Through these channels we will also gather funds for the foundation with the help of pre-rolls monetization, this technology was used for the first time in Russia for a charitable campaign. Now everyone can help orphans by joining the Read to Me project, watching the readings, and not skipping ads while watching, a part of money paid by advertisers is transferred to the Foundation account. Film advertisement created by Y&R, Russia for Change One Life, within the category: Public Interest, NGO.

Ambient advertisement created by 10 Advertising, Belgium for Kyalin, within the category: Professional Services.

Film advertisement created by Milkshake And Rocket, United Kingdom for Moutai, within the category: Alcoholic Drinks.

Film advertisement created by Coming Soon, Portugal for SOS Voz Amiga, within the category: Public Interest, NGO.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Film advertisement created by Havas, United Kingdom for Vanish, within the category: House, Garden.

Film advertisement created by Venables Bell & Partners, United States for Reebok, within the category: Retail Services.

Digital advertisement created by MVNP, United States for Hawaii Visitors and Convention Bureau, within the category: Transport.

Content advertisement created by Good Bad Weird, Switzerland for Epique, within the category: Beauty.