Content advertisement created by Mindshare, United Arab Emirates for HSBC, within the category: Finance.

Sick kids are often portrayed as little angels. But kids suffering with cancer don’t want to be angels. They don’t want halos or wings. They want to live. So to pay tribute to the defiant spirit of these children and young adolescents with cancer, The Kids Cancer Project has launched ‘I Don’t Want To Be An Angel’, a campaign to rally Australians to get behind the urgent need to find better ways of treating the disease. Integrated advertisement created by Saatchi & Saatchi, Australia for The Kid's Cancer Project, within the category: Public Interest, NGO.

To meet the constantly rising customer expectations, digital cloud platform NICE promotes its next generation customer experiences with a new innovative global campaign. To bring the spots to life NICE turned to McCann, who teamed up with Cosmo Street Editorial and creative studio Nice Shoes. Starring Emmy Award Winner Eugene Levy (co-creator and star of hit comedy series Schitt’s Creek), the campaign promotes CXone as the only true next-gen cloud CX platform through a series of humorous ads. Film advertisement created by McCann, United States for NICE, within the category: Electronics, Technology.

When we read to our children together we experience something interesting, important, and unforgettable. Unfortunately, thousands of orphans across Russia don't have this luxury; they don’t always have someone near who can read them and give care and attention they need so much. With Change One Life Charitable Foundation, we created 'Read to Me', the channel on Youtube and OK where we upload orphans’ videos with their requests to read to them and where celebrities read them in return. Through these channels we will also gather funds for the foundation with the help of pre-rolls monetization, this technology was used for the first time in Russia for a charitable campaign. Now everyone can help orphans by joining the Read to Me project, watching the readings, and not skipping ads while watching, a part of money paid by advertisers is transferred to the Foundation account. Film advertisement created by Y&R, Russia for Change One Life, within the category: Public Interest, NGO.

Ambient advertisement created by 10 Advertising, Belgium for Kyalin, within the category: Professional Services.

Film advertisement created by Havas, United Kingdom for Vanish, within the category: House, Garden.

Film advertisement created by Venables Bell & Partners, United States for Reebok, within the category: Retail Services.

Content advertisement created by Good Bad Weird, Switzerland for Epique, within the category: Beauty.

While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way. Ambient advertisement created by M&C Saatchi, South Africa for MWEB, within the category: Public Interest, NGO.

Film advertisement created by McCann, Dominican Republic for Nido, within the category: Non-Alcoholic Drinks.

Film advertisement created by Crispin Porter + Bogusky, United States for The Climate Reality Project, within the category: Public Interest, NGO.

Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.

Film advertisement created by 22squared, United States for Shoe Carnival, within the category: Retail Services.

Testicular cancer is the most common form of cancer in young men. It’s a subject matter that leaves many guys embarrassed. But if we lessen the stigma and get more guys talking about their nuts, well that’ll save many more lives. In fact, if testicular cancer is caught early enough, men have a 97% chance of survival. #LetsTalkBalls Film advertisement created by Giants & Gentlemen, Canada for Testicular Cancer Canada, within the category: Public Interest, NGO.

TASK: To promote Plan A Photoproduction as affordable alternative to stock photos we used simple and extremely cheap guerrilla idea. IDEA: To put art directors in the stock photo by recreating Photostock watermarks on the real mirrors during advertising festival Ambient advertisement created by Grey, Belarus for Plan A Photoproduction, within the category: Electronics, Technology.

Film advertisement created by Publicis, Hong Kong for AXA, within the category: Finance.

Film advertisement created by Y&R, Mexico for Special Olympics, within the category: Public Interest, NGO.

Film advertisement created by Wunderman Thompson, India for Tata Tiscon, within the category: Industrial, Agriculture.