While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way. Ambient advertisement created by M&C Saatchi, South Africa for MWEB, within the category: Public Interest, NGO.

Film advertisement created by McCann, Dominican Republic for Nido, within the category: Non-Alcoholic Drinks.

Film advertisement created by Crispin Porter + Bogusky, United States for The Climate Reality Project, within the category: Public Interest, NGO.

Every day, 7.3 million australians log onto Facebook from their mobile device. 5 gum wanted to tap into this usage trend. The problem was that much of their audience spent a great deal of time in situations where they can’t physically view Facebook. Inspired by the brand’s commitment to stimulating people’s senses, we created stealth. An app that enabled our audience to listen to their Facebook, undercover. Film advertisement created by BBDO, Australia for 5GUM, within the category: Confectionery, Snacks.

Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.

Film advertisement created by 22squared, United States for Shoe Carnival, within the category: Retail Services.

Testicular cancer is the most common form of cancer in young men. It’s a subject matter that leaves many guys embarrassed. But if we lessen the stigma and get more guys talking about their nuts, well that’ll save many more lives. In fact, if testicular cancer is caught early enough, men have a 97% chance of survival. #LetsTalkBalls Film advertisement created by Giants & Gentlemen, Canada for Testicular Cancer Canada, within the category: Public Interest, NGO.

TASK: To promote Plan A Photoproduction as affordable alternative to stock photos we used simple and extremely cheap guerrilla idea. IDEA: To put art directors in the stock photo by recreating Photostock watermarks on the real mirrors during advertising festival Ambient advertisement created by Grey, Belarus for Plan A Photoproduction, within the category: Electronics, Technology.

Film advertisement created by Publicis, Hong Kong for AXA, within the category: Finance.

Film advertisement created by Y&R, Mexico for Special Olympics, within the category: Public Interest, NGO.

Film advertisement created by Wunderman Thompson, India for Tata Tiscon, within the category: Industrial, Agriculture.

What if New York mayor Rudy Giuliani was on twitter September 11th 2001? Additional credits: Web Producer: Benjamin Aker Digital advertisement created by FRANK., Norway for FRANK., within the category: Agency Self-Promo.

Film advertisement created by Saatchi & Saatchi, United States for Goodwill, within the category: Public Interest, NGO.

Film advertisement created by McCann, United Kingdom for Wimbledon, within the categories: Recreation, Leisure, Sports.

URL: http://www.attraction-lemanga.fr DDB Paris creates a 10 minute interactive film to raise awareness about tobacco companies manipulating today's youth. 40% of 11-15 year olds smoke in France and hundreds of thousands start smoking every year. Instead of using a very harsh communication we decided to speak in a familiar voice and create a japanese anime that would convey our message in a way that french adolescents would share between each other. In the very early stages of production we involved digital production company UNIT9 and japanese animation company Studio4C. Together with their director Koji Morimoto, who worked on Akira and Animatrix, we created a seamless interactive anime that was made especially for the internet. Working hand in hand we were able to develop the interactions in a way that has never been done before, and allowed us to fully integrate the animation and interactive assets. After 12 months of hard work, the project was launched in cinemas, rich-media banners, projected on the walls of french high schools and was featured on major french TV channels. Digital advertisement created by DDB, France for Association de défence contre le tabac, within the category: Public Interest, NGO.

Digital advertisement created by Grey, United States for Law Offices of Esteban Gergely, within the category: Professional Services.

Can anything overpower The Lynx Effect? This brand new spot answers the question in true Specsavers style… Directed by multi award-winning director Daniel Kleinman (Rattling Stick) and written by Specsavers creatives Neil Brush and Simon Bougourd.

Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Producer LA: Kimi A.E. Porter Film advertisement created by Mortierbrigade, Belgium for Equal Pay Day, within the category: Public Interest, NGO.