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Digital advertisement created by Goodby Silverstein & Partners, United States for Goodby Silverstein & Partners, within the category: Agency Self-Promo.
For the past 2 months, French grocery chain Intermarché has, like others throughout the world, been working harder than ever to make sure everyone has what they need. As France beings to ease restrictions, Intermarché wanted to send a message of hope and promise, celebrating the emotion of finally being able to (safely) reunite with friends and family. Filmed during lockdown, the 1 minute ad doesn't use people or narration. Instead, the film, which was released the day before the end of confinement, features shots of those doorways we've all been looking at longingly for weeks, aptly conveying the loneliness of yesterday and the promise of the future. Film advertisement created by Romance, France for Intermarche, within the categories: Public Interest, NGO, Retail Services.
The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company to name the next release of the platform ‘Android Kit Kat’. To celebrate this collaboration, JWT Amsterdam created a campaign, which fits seamlessly with both brands. We placed special outdoor ads at various locations in Amsterdam and Utrecht. Then from Wednesday, September 11th to Saturday, September 14th we simply invited people to have a break, by sitting on the special bench we’d placed on the ad. Anyone who was having this special break at the given moment on Saturday, September 14th, won a new Nexus 7 tablet. Outdoor advertisement created by JWT, Netherlands for Kit Kat, within the category: Confectionery, Snacks.
Film advertisement created by Wunderman Thompson, United Kingdom for Hastings Direct, within the category: Finance.
Film advertisement created by Cossette, Canada for McDonald's, within the category: Food.
Film advertisement created by BBDO, Australia for V Energy Drink, within the category: Non-Alcoholic Drinks.
Film advertisement created by Wieden + Kennedy, China for Milka, within the category: Confectionery, Snacks.
The global pandemic has changed the world - forever. And some regions are a long way from seeing the end of the threat. The fact is that we can only come out of the pandemic stronger through supporting each other, and by giving more than we take. Nordgreen is supporting the World Health Organization’s COVID-19 Solidarity Response Fund powered by the WHO Foundation. Nordgreen has made a $15,000 USD donation that supports the COVID 19 Solidarity Response Fund, powered by the WHO Foundation in fighting the COVID-19 pandemic in corners of the world where help is desperately needed in the present moment. All the funds will come directly from Nordgreen's Giving Back Programme, and all funds received beyond that amount will be donated to the same mission in the period between June 3 - July 15. We live in times of immense contrast. Some countries are emerging from the COVID-19 crisis to a considerable extent, and are able to reflect upon the whole rollercoaster of turmoils and emotions experienced globally throughout the past year and a half. Yet, others are still in the midst of it, and are in desperate need of help in order to prevail. We hope that Never Stop Giving will fuel a desire to help those in need in parts of the world where the pandemic is still prevalent.
Directors: Hans Hoj, Alexey Rojas Barroso, Daniel Ramos. Film advertisement created by McCann, Venezuela for DIRECTV, within the category: Media.
Podar, through the use of brilliant technology, superior infrastructure, and the ability to build dreams and ambitions, shows us just how exemplary education can be! Film advertisement created by Schbang, India for Podar Education Network, within the category: Education.
Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.
My Blood is red and black is a campaign created by Leo Burnett Tailor Made for Hemoba (The blood bank of Bahia State) and E.C.Vitória. It raised blood donations in 46% and got national and international repercussion. Direct advertisement created by Leo Burnett, Brazil for Hemoba Foundation, within the category: Public Interest, NGO.
Direct advertisement created by M&C Saatchi, Israel for Vim, within the category: Recreation, Leisure.
Film advertisement created by Red Lion, Canada for Focusyl, within the category: Pharmaceutical.
While one of the world’s most beloved building toys has included figures representing emergency service workers, astronauts and even popular science fiction characters, it has never truly reflected the parasport community. Until now. To continue its tireless efforts around championing inclusivity, the CPC has launched the “ParaExpansion Pack”. This new toy prototype features 11 custom minifigure pieces representing individuals with disabilities, and nine custom pieces representing Paralympic sport, including a short arm, prosthetic legs, running blades, a basketball wheelchair and more. Each piece is designed to seamlessly complement existing sets. 3D model files have also been made available on the website for people to 3D print the pieces themselves. The CPC hopes the world’s leading makers of building toys will take notice and consider incorporating some of the new pieces into future sets, making them more representative of the population as a whole. https://paralympic.ca/expansion-pack Integrated advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Public Interest, NGO.
Ambient advertisement created by Flevent, Costa Rica for Durex, within the category: Health.
Film advertisement created by McCann, Mexico for Bimbo Bakeries, within the category: Food.
Experiential advertisement created by Dentsu, Canada for MTL Tattoo, within the categories: Beauty, Professional Services.
Le Mans Université (France) presents a palindrome style video showing two sides of a story: the first part is about just being a number and that not everyone can succeed at the University. Too many students go to University. Nobody really cares about your future. You don't really count. The second part tells a totally different message with the exact same text but backwards. The reverse is a positive message supported by Le Mans Université: we care about you, about each student, because you do count, we believe in you, in your success, each of you. Our ambition is YOU. Digital advertisement created by Campus Com, France for Le Mans Université, within the category: Education.
Digital advertisement created by McCann, Israel for Shorashim, within the category: Public Interest, NGO.