In the midst of the pandemic, femicides and domestic violence cases reached alarming numbers. The Puerto Rico Section of Amnesty International (AIPR), a worldwide movement of people fighting against human rights abuses, decided to put the distressing data in front of the people to compel action. The result was The Bloody Data, a shocking campaign highlighting the statistical data on women who have bled from femicides in Puerto Rico during 2020. The campaign launched on November 25, International Day for the Elimination of Violence against Women. The twist? Menstrual blood remains a taboo in Puerto Rico and is considered by many to be repulsive. Still the bloodshed of women due to violence doesn’t generate such disgust. Amnesty presents de data using menstrual pads, cup and tampons, challenging viewers to rethink their bias and direct outrage to the only blood that should be disgusting: the blood spilled by gender violence. The campaign lived in print, outdoor, social media and www.thebloodydata.com, a website were ultimately you could sign a petition calling for an official stance from Puerto Rico’s government against gender violence. The petition gathered hundreds of signatures and attracted support in more than 25 countries around the world and grabbed the attention of newspapers and online media. Two months after its launch, Governor Pedro Pierluisi declared a State of Emergency for Gender Violence in Puerto Rico. The executive order prioritizes gender issues in all government agencies, calling for the implementation of comprehensive sexual education with gender perspective, a deep change in the police and judicial system to serve victims with dignity and allocates money from the national budget to address gender violence. Integrated advertisement created by Arteaga & Arteaga, Puerto Rico for Amnesty International, within the category: Public Interest, NGO.

What happens when you merge a great insight in an industry with an internet phenomenon, put it on YouTube and target a business segment? You get a 13-minute-long pre-roll with just a piece of bacon being cooked. Doesn’t exactly sound like a recipe for success, but that is exactly what the danish meat exporter, Danish Crown did, and the results are clear. 993 hours spend on a single pre-roll. Digital advertisement created by Hjaltelin Stahl, Denmark for Danish Crown, within the category: Food.

Film advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Final Frontier and Taiko Studios produced Airbnb China’s Chinese New Year film, a touching animation demonstrating how the brand’s properties can become homes away from home at a time of year where young Chinese are finding it increasingly difficult to return to their family hometowns. Spring Festival is the most important date on the calendar in China, when families separated by work and life necessities reunite, traditionally in the town where the children grew up. Titled “Fu”, the three-and-a-half minute 3D animation tells the story of Jia Jia, a young nurse whose pursuit of her career dreams in the big city prevent her from returning to her hometown for Chinese New year, much to the disappointment of herself and her parents. Fortunately, Airbnb’s platform is on-hand to enable a unique solution. At the core of the film is the age old Chinese New year tradition of hanging a ‘Fú’ (meaning ‘blessing’) banner upside down, symbolizing "good luck comes", tying in to the overall campaign idea of turning traditional concepts on their head; in this case, 'home' coming to Jia Jia rather than the other way around.

Film advertisement created by MullenLowe Group, United Kingdom for Subaru, within the category: Automotive.

Integrated advertisement created by Barkley, United States for ShopRite, within the categories: House, Garden, Retail Services.

Film advertisement created by McCann, Australia for Bakers Delight, within the category: Food.

The spot will follow a Lion, the symbol of the city and the Festival, walking through Venice city reaching the Cinema theatre at Lido di Venezia where the Festival will take place.

The problem: Our advertising agency was looking for a Russian-speaking art director who could create cool packagings. We wanted to have our ad published by all professional resources and to make sure that about millions of packaging designers learned about it. But we had no money for this! Solution: We invented a concept of packaging. Then we encrypted a message about open art director vacancy on a label. And after this we sent the case to the world's largest packaging resources where almost all designers are subscribers. The text of the ad was intentionally written in Russian. Therefore, when the packaging was published, the ad was understood only by our target audience, i.e. Russian-speaking designers. For everyone else, it was just ordinary packaging. Results: The ad was seen thousands of designers. We succeeded in bringing our message to the notice of our target audience only.The agency received dozens of CVs and hundreds of portfolios.

You Never Know The Story Behind The Everyday Items That We Invite Into Our Homes. Film advertisement created by Havas, Australia for Pine-O-Cleen, within the category: House, Garden.

We filmed a movie embedded with easter eggs ranging from live websites to social media accounts, from search results to active QR codes and blog entries. each easter egg leading to a free ticket from Pegasus. Co-launched with a coinciding digital campaign our movie became the main portal of communication. Creating an endless quest for the eager mind thus delivering our message continuously. Integrated advertisement created by Rafineri, Turkey for Pegasus Airlines, within the category: Transport.

ISA is celebrating its 25 years anniversary with the launch of the #PeoplesOfTheForest campaign to boost support for the indigenous, Quilombola, riparian and extractivist communities who are resisting attacks on their rights and the destruction of their lands. The peoples of the forest have a message for the Brazilian government, politicians and the business community. To prospectors, loggers, squatters and other invaders of their lands: "we will continue to resist." This is one of the main messages of the #PeoplesOfTheForest campaign, which Instituto Socioambiental (ISA) and its partners in the indigenous, Quilombola, riparian and extractivist communities are launching this Tuesday, April 23, online, on TV and in cinemas. The campaign is asking for people to support the fight to protect Brazil's environmental heritage and is advocating for the rights of indigenous tribes and traditional populations. Young people, women, medicine men, chiefs and shamans. The protagonists for the #PeoplesOfTheForest campaign are 25 leaders from nine indigenous tribes in the Amazon, from Quilombola communities in Vale do Ribeira (SP) and from riparian communities in Terra do Meio, Pará. With their strength and beauty, the campaign honors the diversity of the people living in and protecting the forests, reminding us that it is the forests that regulate the climate, produce rain for farming and house the planet's largest biodiversity, a potential source of new medications and cures. Film advertisement created by JWT, Brazil for Instituto Socioambiental, within the category: Public Interest, NGO.

Produced and shot entirely in-house by Dagger, "Listen" is the first brand spot in the new "Whatever It Takes" campaign from Boys & Girls Clubs of America. The spot creatively reveals what BGCA explicitly does, using sound to break-through the attention barrier, in an attempt to resonate with eight distinct audiences ranging from parents to donors, alumni, and more. Film advertisement created by Dagger, United States for Boys & Girls Club of America, within the category: Public Interest, NGO.

The long-awaited sequel to the legendary 2004 RPG title has finally been announced fifteen years after the premiere of the first instalment. Paradox Interactive recently announced that it has been developing Vampire: The Masquerade – Bloodlines 2, the sequel to one of the most popular RPGs in the history of the video game industry. The first release in the revamped World of Darkness is highly promising, both in terms of the narrative and also from a technological standpoint – the game will feature real-time ray tracing and Nvidia’s DLSS technology, which uses AI to boost rendering performance on sharp images. Film advertisement created by Platige Image, Poland for Vampire: The Masquerade, within the category: Gaming.

Quality is key. NHK (Nippon Hōsō Kyōkai) – Japan Broadcasting Corporation knows it very well. The company has launched two new channels with 4K & 8K images only. Together with the amazing Takcom director & Neandertal agency we've created a few promotional videos for his innovative TV station.

”Close Your Eyes and Think of Christmas” has delighted the world of fashion and the world of advertising immediately after its premiere. The authors got off the traditional way of depicting the Christmas atmosphere and decided on minimal, cold, even frosty, style. They took advantage of nostalgic memories and chose the frozen forest as the symbol of climate prevailing in the spot. The X-mas commercial by Juno Calypso is full of big names. Naomi Campbell with her mother, Kristin Scott-Thomas, Matt Smith and M.I.A. are only few of them. The creators decided to dust off song from over 100 years ago. The sounds of rearranged ”Carol Of The Bell” provide the unusual, icy climate of the spot. Our artists, being responsible for master shooting and color correction, contributed to the final, perfect look.