Mastercard Poland hijacked Google Voice Assistant to give AI a surprising upgrade. Experiential advertisement created by McCann, Poland for MasterCard, within the category: Finance.

As its Premium Partner, Audi handed out new cars to the FC Barcelona squad for the 2013/14 season. Before the handover, the football players took part in an activity that called on them to use their minds The Audi Mind Race is a technological challenge, which features miniature Audi R18 e-tron quattro cars which the players moved through their own mind, as the energy generated by the players' brains powered the vehicles. The race track features a fast moving object detection and real time projection mapping that follows the cars performances. Ambient advertisement created by DDB, Spain for Audi, within the category: Automotive.

Digital advertisement created by Y&R, Brazil for TETO, within the category: Public Interest, NGO.

Voice Actor casting, production and co-ordination: Stretch Film advertisement created by McCann, Finland for Vivus, within the category: Finance.

Film advertisement created by Innocean, Australia for Hyundai, within the category: Automotive.

Digital advertisement created by Carlitos y Patricia, Spain for Hallst.com, within the category: Transport.

Digital advertisement created by E21, Taiwan for Toyota, within the category: Automotive.

We transformed the country's main billboards into remote interactive billboards.Consumers were invited to enter their names (just once) via a special Coca Cola smartphone app. The location-based app was able to identify the consumers as they approached the billboard and transmitted their names automatically to the billboards. Using geo-fence technology, whenever a consumer approached the billboard, they received a message to their smartphones notifying them that their name was up there. The app ranked #1 in Israel's app store as of day one, and kept that position throughout the entire campaign period, with a total of 100K downloads.

Digital advertisement created by Saatchi & Saatchi, Puerto Rico for Trident, within the category: Confectionery, Snacks.

Nobody appreciates what they have until they lose it. Christmas returns with everything "not so magical", but this time, nothing can prevent us from enjoying it. Film advertisement created by VMLY&R, Peru for Blanca Flor, within the categories: Confectionery, Snacks, Food.

Gollog Express is Gol Airlines’ delivery service that finds recipients fast, no matter where they are. To prove this in digital magazines we created an ad that combined geolocation with the Google Street View API. In the ad, the reader saw the street view image of the exact location he or she was at, followed by an animated hand delivering the Gollog package. The ad was featured in Veja, Brazil's most influential weekly digital magazine. Digital advertisement created by BBDO, Brazil for Gollog Express, within the category: Professional Services.

Shouldn’t the delivery of a gaming computer be just as thrilling as using it? Lenovo thought so. In this campaign they had characters from the gaming world deliver the gaming products from the company, in commercials and in real life during the campaign period. Dramatic and sometimes violent - but always on time. Film advertisement created by BBDO Nordics, Sweden for Lenovo, within the category: Electronics, Technology.

Humans are increasingly lazy, especially after journeys. BalticMiles wants to motivate its members to overcome one's-weaker-self. BalticMiles developed a service to find the perfect balance between sitting and moving after a long round trip. Burn-the-miles: Rewarding Members for moving. Members have 24hours after landing to burn as many calories as miles flown. Example: Riga-Berlin-Riga are 1,044 miles. Members are challenged to burn 1,044 calories. If members accomplish the challenge, BalticMiles rewards them with extra points. An App, as a service-platform is linked with the Members Account and gathers additional data by syncing with serveral running devices and services such as Nike+ and more. Digital advertisement created by MRM, Germany for BalticMiles, within the category: Transport.

Film advertisement created by Spitfire Films, South Africa for KFC, within the category: Food.

It is estimated that 1 in 3 people who have a disability live in poverty. People with visual impairment fall under this category. A visually impaired person well-versed in Braille can lead a more independent life in the community. It is important to initiate Braille literacy at an early age. The Oreo Braille campaign will initiate Braille learning to educate all children (those with visual impairments and those without), using the Oreo cookie as a learning tool. Experiential advertisement created by Miami Ad School, United States for Oreo, within the category: Confectionery, Snacks.

The Staropramen brand has chosen several ambassadors for its new image campaign. People who approach their work and life in the same way as the brewery. Through their statements, they share common values, across different fields. Between the representatives are Jaroslav Silhavy as coach of the National soccer team, Hynek Cermak for his approach on theater stage and Staropramen’s brewmaster Jan Spacek who invented his own beer as one of his experiments. Film advertisement created by Future Bakery, Czechia for Staropramen, within the category: Alcoholic Drinks.

For George, anything other than a New York style bagel is a “lousy imitation” and should not even be called a bagel. This is a life wisdom he shares with anyone who will listen to him. Film advertisement created by Now, United Kingdom for New York Bakery Co., within the category: Food.