To extol the meat, specialty of Pobre Juan restaurant, Dentsu agency has created the “Sacred Poster”, composed by a series of stained glasses installed on urban furniture. The purpose of the communication is to show that even with the growth of the chain of stores across the country, Pobre Juan still follows their traditions on preparing their dishes handcrafted, taking care of their holiest ingredient: the meat. Those concepts were an inspiration at the time of advertising the restaurant. That is why the choice of an artistic approach completely manual and at the same time that shows how much the meat is important. Outdoor advertisement created by Dentsu, Brazil for Pobre Juan, within the category: Food.

Ambient advertisement created by Jung von Matt, Germany for Deutsches Kinderhilfswerk, within the category: Public Interest, NGO.

Audio advertisement created by Change, Poland for Proama, within the category: Finance.

Film advertisement created by KBS+, Canada for World Vision, within the category: Public Interest, NGO.

After Hawai, San Fransisco, Berlin and more, the popular Color Run was also held in Amsterdam this year. During this 5K race, runners start out dressed in white and end up covered in colourful powder. Flexa, the leading paint brand in Holland, wanted to stand out during this fun run, to spread their message: ‘Let’s Colour’. They did this using a specially fabricated Flexa T-Shirt. How it worked? The more colour, the more the Flexa logo and payoffshowed up. Ambient advertisement created by Etcetera, Netherlands for Flexa, within the category: Industrial, Agriculture.

Ideas Festival is the biggest intellectual festival in Ukraine. The festival has changed a lot, so organisers wanted to refresh and implement new vision and ideas into the festival’s visual identity. When we started looking for a new symbol of ideas, we didn’t want to use cliche associations like lamps or mind bubbles. We’ve conducted a small research and found-out, that people themselves are the best metaphor for ideas. Because people are those who create, share and implement ideas in real life. Profiles of real people have become the main element of branding: they communicate on a live brand pattern, share their experiences with each other. A Greek-style font resembles the Greek roots of the word “idea”, and peoples’ profiles remind us of pictures of ancient Greek thinkers. Design advertisement created by ONCE, Ukraine for Ideas Festival, within the category: Professional Services.

A swimming safety campaign which uses WIFI passwords at public swimming pools to encourage parents to watch their children, not their phone. Experiential advertisement created by Lowe, Australia for Royal Life Saving, within the category: Public Interest, NGO.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Integrated advertisement created by Ponce, Argentina for Glaciar, within the category: Non-Alcoholic Drinks.

Film advertisement created by MK, Norway for Mitsubishi, within the category: Automotive.

Film advertisement created by Giants & Gentlemen, Canada for Days Inn, within the category: Transport.

Fantasy Football season may be over, but in the Dallas ad community, Fantasy Advertising is just heating up. This year, at the 54th annual AAF Dallas American Advertising Awards (The ADDYs), agencies aren’t just rooting for themselves, they’re rooting for their fantasy team. Each agency has drafted a team of advertising professionals; Creative Directors, Copywriters, Art Directors, etc., all from competing agencies. As the winning work is announced during the award show, a live leaderboard will track fantasy team progress. Whichever agency’s team scores the most points wins. This set of teaser videos, created by Moroch Partners and AAF Dallas, directed agencies to draft their fantasy advertising teams by entering work to the show. fantasyaddys.com Digital advertisement created by Moroch, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by Accenture Interactive, Denmark for Copenhagen Metro, within the category: Transport.

This year, the Czech branch of Doctors Without Borders has decided to use the power of music to raise awareness about the daily challenges they face to help people around the world, and ask for support. In partnership with Universal Music and Spotify, Y&R Prague have created #PlaylistsForLife: the first Playlists where songs compose the brand message. Kanye West, Beyoncé, Daft Punk, U2, and many of the world’s biggest artists appear together on these playlists. Doctors Without Borders are confident that the power of music will encourage people to spread this message of hope and that ultimately, it will help save the lives of many around the world. Digital advertisement created by Y&R, Czechia for Doctors Without Borders, within the category: Public Interest, NGO.

Film advertisement created by Altmann + Pacreau, France for 30 Millions d’Amis Foundation, within the category: Public Interest, NGO.

Film advertisement created by DDB, United States for Destiny, within the category: Gaming.

Digital advertisement created by Interone, Germany for BMW, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Germany for Elanco, within the category: Pets.

Film advertisement created by Saatchi & Saatchi, Australia for RAMS, within the category: Finance.