Film advertisement created by BBDO, United Kingdom for Cancer Research UK, within the category: Public Interest, NGO.

Outdoor advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.

Film advertisement created by JWT, India for Rotary Club, within the category: Public Interest, NGO.

In the center of St. Petersburg, surrounded by historical monuments and tourist attractions, unusual art objects appeared - red puddles with messages in Russian and English about the importance of donating blood regularly. In this way bloody puddles remind saint-petersburgers that in the summer most of a donors leave the city for vacations and hospitals especially need donor blood. Ambient advertisement created by Decembrist, Russia for Fonddonorov, within the category: Public Interest, NGO.

Digital advertisement created by Kempertrautmann, Germany for Edding, within the category: Office Equipment.

Digital advertisement created by Lg2, Canada for Marketing Awards 2014, within the category: Professional Services.

Film advertisement created by Blackpool & the Fylde College, United Kingdom for Burger King, within the category: Food.

Film advertisement created by Kempertrautmann, Germany for Beate Uhse, within the category: Media.

Featuring Donald Trump and Manning Brothers Film advertisement created by FCB, United States for Oreo, within the category: Confectionery, Snacks.

Chanel has launched a new campaign for its Chance fragrance with a series of four fun and beautifully shot spots, created in partnership with production company BRF (B-Reel Films) director Eva Michon. The series highlights the four scents in the Chance collection, with each being brought to life by a group of diverse young female talent -- Angela Yen, Selah Marley, Belen Chavanne and Lily Newmark. The shoot was set in the picturesque cityscape of Venice, Italy. Each video looks into the individual muse’s narrative through a circular lens, which mirrors the shape of a bottle of Chance. The campaign plays off these narratives, encouraging consumers to “Choose Your Chance” and enter a world where anything is possible. Represented by Selah Marley, the daughter of singer Lauryn Hill, the original Chance is an optimistic scent that blends pink pepper, jasmine and ambery patchouli.

Film advertisement created by Decembrist, Russia for Smart, within the category: Automotive.

Film advertisement created by M&C Saatchi, France for ebay, within the category: Retail Services.

Film advertisement created by Nishiko, Japan for Oita, within the category: Transport.

Digital advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

Film advertisement created by Innocean, India for Hyundai, within the category: Automotive.

Film advertisement created by DDB, New Zealand for McDonald's, within the category: Food.

Because, it’s time to change the rules of the game – the social inequalities of our world. This year, French people will have to choose their new President. Social inequality divides the French society and it’s critical to remind everybody the importance of this issue. Adults get used to social unfairness… But kids can’t bare it. Kids’ reactions to situations are often very interesting because they’re truthfully blunt with no preconceived or learned bias. In “The Society Game” experience, we see how they react to our unfair world. Experiential advertisement created by Herezie, France for Observatoire des Inegalities, within the category: Public Interest, NGO.

Hansaplast introduces Hearts. A new type of heart-shaped plasters, created to help parents heal those broken little hearts. Each Heart comes with a specific design that is linked to a heart-warming story, developed with a child psychologist. Outdoor advertisement created by Happiness, Belgium for Hansaplast, within the category: Health.

Film advertisement created by The Escape Pod, United States for EGO Power+, within the category: House, Garden.

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