Digital advertisement created by BBDO, Argentina for Tarjeta Naranja, within the category: Finance.

Film advertisement created by BBDO, Spain for Lay's, within the category: Confectionery, Snacks.

This is a metaphor of a Man who goes for a cold beer to quench his thirst. Film advertisement created by McCann, Ivory Coast for Beaufort, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Film advertisement created by McCann, United Kingdom for Subway, within the category: Food.

Film advertisement created by Ogilvy, Philippines for Eden, within the category: Food.

Digital advertisement created by Blink, India for KFC, within the category: Food.

Digital advertisement created by White Label, United Kingdom for Laphroaig, within the category: Alcoholic Drinks.

The entrepreneur's road to success has never been easy. When an entrepreneur succeeds, the whole society benefits. The Federation of Finnish Enterprises is an organization to support entrepreneurs. Film advertisement created by Make it Simple, Finland for The Federation of Finnish Enterprises, within the category: Public Interest, NGO.

Film advertisement created by Burrell, United States for Toyota, within the category: Automotive.

Ambient advertisement created by John St, Canada for Tetley, within the category: Recreation, Leisure.

There's a reason we all need car insurance. And now, there's one more reason to choose Allianz. It's the comprehensive car insurance that gives you roadside assistance after the first year at no extra cost. You'll be OK with Allianz. Film advertisement created by MercerBell, Australia for Allianz, within the category: Finance.

Film advertisement created by Mekanism, United States for Level, within the category: Electronics, Technology.

There are a lot of reasons for joining the Swedish Armed Forces. The most apparent, is probably to defend one of the most progressive countries in the world*. But there are also more individual reasons. For instance, the chance to move out of your parents´ house or getting a break from your studies. This campaign focuses on a variety of reasons for joining The Swedish Armed Forces. Each of the three films exemplify a few of them – some broad, some highly personal. * According to a study by the Institute for Future Studies Film advertisement created by Volt, Sweden for Swedish Armed Forces, within the category: Public Interest, NGO.

The app enables discovering, sharing and creating sound identities for locations. Users simply drop a song on a specific place on the map and anyone with the app can listen to it. People can choose from over 30 million songs from Deezer’s library, and tag it to any place in the city. Sharing with others what they are listening at a location like a street, an art gallery, a graffiti on the wall, or a moment like a friend's party. In the future, this app will reveal the musical map of cities and areas. General Creative Directors: Fabio Fernandes, Eduardo Lima Designer: Fabiano Higashi Information Architecture: Ricardo Grego Technology: Jefferson Russo, Caio Franchi Project Director: Aline Veríssimo Digital Production: Hive Music: Deezer Digital advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.

Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

Leading skincare brand Gold Bond is debuting an irreverent new national TV and social campaign to tout its iconic body and foot powder products. Part of Gold Bond’s broader Champion Your Skin campaign advocating for real skin, the new work gets real about powder—why guys use it, where they use it, and most importantly, how they talk about it. The campaign launches on Facebook, Instagram and other digital properties with a 60-second anthem that was “too ballsy for broadcast.” Called “Euphemisms,” the spot features a pair of young men discussing a problem as old as time itself: sweaty balls. From ancient Rome through the Middle Ages, from Godfather-era New York to ‘80s Wall Street and beyond, our characters complain about “slick stones,” “moist marbles,” and “over-steeped teabags” until, finally, Gold Bond arrives to promise “There’s freshness in your future.” The humorous work continues with two 15-second spots for national broadcast TV. The spots introduce a recurring character named G.B. Powders, a sage voice of reason who helps young men see the error of their wet ways. Integrated advertisement created by Terri & Sandy, United States for Gold Bond, within the category: Pharmaceutical.

In Belarus, about 5,000 criminals remain unpunished. Their identikits are hardly noticeable. We created 6 trial Facebook accounts of criminals to have them noticed by lots of people using the People You May Know algorithm (which suggests friends based on mutual information). By now, over 2,000,000 people saw them on People You May Know section. Vitaliy Shukan was caught a few months after the project had been launched. The project has already been adopted by the Ministry of Internal Affairs of Belarus as a criminal search tool. Digital advertisement created by TDI Group, Belarus for The Ministry of Internal Affairs of the Republic of Belarus, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Australia for Snickers, within the category: Confectionery, Snacks.