Ambient advertisement created by Havas, Brazil for SOS, within the category: Public Interest, NGO.

Everyone knows Central Park. It is one of the most famous parks in the world. It is a thriving habitat and vital treasure in the middle of one the greatest urban centers. For locals, it is their beloved 843-acre backyard. A much-needed oasis during the pandemic that provided people with a sense of belonging and strength, as evidenced by #MyCentralPark, where 25,000+ New Yorkers shared their love and appreciation of the park. The Park Needs Us, launching today, in partnership with full service advertising agency, Pereira O’Dell, intends to raise awareness not only of the Conservancy’s role in the Park, but also the critical role that the public plays. What many do not know is that 40 years ago, the City of New York entrusted the management of the Park to the Central Park Conservancy, a nonprofit that cares for the entire Park, making sure it remains, clean, beautiful, free and open to all, every day. They tend to the largest and smallest details of maintenance and restoration, while seeking innovative ways to nurture a living masterpiece that feels welcoming to 42 million visitors each year. Funded primarily by individual donations, the nonprofit Conservancy has a created a model for other parks and greenspaces to reclaim and enhance their communities by investing in the power of the natural environment. To capture New Yorker’s attention, the campaign gives a voice to different park features. And not just any voices, but those of famous New Yorkers. Like Whoopi Goldberg as Bethesda Fountain Hank Azaria as the Great Lawn Kristen Bell as a Central Park bench Patricia Clarkson as Bow Bridge Josh Gad as the Reservoir Running Track Wu Han of the Chamber Music Society of Lincoln Center as the North Woods Eduardo Vilaro of the Ballet Hispanico as Belvedere Castle These talented performers and accomplished New Yorkers are donating their voices to give the Park a voice for the first time. New Yorkers will hear and see the campaign this spring and summer primarily through connected TV and online video, streaming audio, digital banners and paid social videos and posts. A visual identity refresh by Pentagram, has led to a signage refresh throughout the Park. This included developing 22 unique kiosks with location-specific messaging that details how that part of the park needs the public’s help. Everyone who worked on this campaign, most of whom are local New Yorkers, donated time or equipment and provided vastly discounted rates to help raise awareness of the Central Park Conservancy and their mission to keep Central Park thriving. Without the public’s support the Conservancy simply could not do their job. Mona Gonzalez, Managing Director, Pereira O’Dell commented: “There are few institutions that represent the stories of New York City quite like the iconic Central Park. It's captured in our personal lives, in culture, in history. It's been an incredible journey seeing and sharing how deeply the Central Park Conservancy cares for the Park through their efforts to keep it vibrant and full of life, even in the toughest of times.” “Central Park is a beloved 843-acre backyard for New Yorkers and has been especially needed during the pandemic. As the non-profit that cares for all aspects of the Park, the Central Park Conservancy is grateful to all the familiar voices who have generously brought the Park to life in this campaign,” said Mary Caraccioli, Chief Communications Officer, Central Park Conservancy “We hope it leads to more people getting involved with the Conservancy's efforts by joining, volunteering and supporting our work.” Integrated advertisement created by Pereira O’Dell, United States for Central Park Conservancy, within the category: Public Interest, NGO.

Film advertisement created by .99, New Zealand for Air New Zealand, within the category: Transport.

Ambient advertisement created by Duval Guillaume, Belgium for Plan Belgium, within the category: Public Interest, NGO.

Integrated digital campaign launching “Wyborowa od Mistrza” – a premium craft sub brand of Wyborowa - Poland’s favorite vodka. Digital advertisement created by McCann, Poland for Pernod Ricard, within the category: Alcoholic Drinks.

Direct advertisement created by Tabasco, Estonia for HP, within the category: Electronics, Technology.

Film advertisement created by JWT, United Kingdom for Oxo, within the category: Food.

Film advertisement created by Ignited, United States for U.S. Paralympics and Dept. of Veterans Affairs, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Israel for Achla, within the category: Food.

Ambient advertisement created by McCann, Poland for KFC, within the category: Food.

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Directed by Dome Karukoski, “294” is a short documentary on Finnish grocery store staff during the corona crisis in spring 2020. The document was commissioned by HOK-Elanto as a tribute and a show of gratitude towards all professional front line workers who support our everyday lives in stores, healthcare, and other places. This exceptional time and its heroes deserve to get documented. The title of the documentary, “294” comes from a study commissioned two years ago by Suomen Kuvalehti, where cashiers are considered the 294th most prestigious profession in Finland. Now, coronavirus has put that result into a very strange light. “I salute these people. They keep our lives normal at this abnormal time," says director Dome Karukoski. Content advertisement created by Bob the Robot, Finland for HOK-Elanto, within the categories: Public Interest, NGO, Retail Services.

Film advertisement created by Wunderman Thompson, India for Lux, within the category: Beauty.

Amazon Alexa has released a new social campaign featuring Masterchef 2021 Winner, Justin Narayan, encouraging Australians to get cooking this summer with Alexa via their enhanced Taste recipe experience. The campaign demonstrates Alexa’s new and improved recipe experience and its ability to make cooking in the kitchen more enjoyable and easier than ever - all hands-free. From exploring a wide range of delicious recipes, playing your favourite cooking playlist to setting timers. Digital advertisement created by Two Palms Media, Australia for Amazon Alexa, within the category: Electronics, Technology.

Film advertisement created by Fred & Farid, United States for Longchamp, within the categories: Fashion, Retail Services.

Experiential advertisement created by McCann, Puerto Rico for Dentyne, within the category: Health.

The Mens Collective is a session based men’s club that challenges men to talk about who they are and what it means to be a man in today’s world. Digital advertisement created by Magnum Opus Partners, Australia for The Mens Collective, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.