Advertising sells, we all know that. So tobacco ads on the streets sell cigarettes to everybody out there, including people under 18 y.o. And this must be kind of illegal, right? So here comes a simple question: forbid children to see the ads or remove the ads? Bulgaria is one of the last European countries where outdoor advertising of cigarettes is not forbidden. The campaign aims to make the authorities change the law. Film advertisement created by the Smarts, Bulgaria for Smoke Free Life, within the category: Public Interest, NGO.

Film advertisement created by Karmarama, United Kingdom for British Army, within the category: Military.

How far south can you travel by train, if the travel time must not be longer than that of a flight? Can you convert your petrol-driven car to an electric car? And how hard do you need to work if you want to be known as the Danish answer to Leonardo DiCaprio? Casting the spotlight on #WTFgørvimedklimaet (#WTFarewedoingwiththeclimate),The Danish energy and telecommunications group SE is engaging in the climate debate in a new campaign; In six short films, Danish comedian Magnus Millang and his brother Emil will examine just how disastrous the state of climate is in Denmark. Magnus Millang and the viewers are exposed to various dilemmas in terms of what is climate-friendly and what is not. Whether we drive an electric car, eat lots of beef or fly when we go on holiday, it all has an impact on our shared climate.

Storytelling is a part of the human fabric. And there are stories all around us – ones that entertain, delight, sadden, and anger. But perhaps the best kind of stories are those that inspire, and ultimately are powerful enough to change the world. This piece is a celebration of the masterful storytelling that Brandon Stanton brought to us through Humans of New York, one of his most viral stories being that of Ms. Stephanie aka Tanqueray, a 76-year-old former stripper. Suddenly unable to approach subjects on the street due to the 2020 pandemic, Brandon had to readjust the way that he connected with people. In a time when we only had our screens, Brandon created intimacy for his audience over the internet. The result was a unifying tapestry of uplifting stories in a time we needed them the most.

Restaurant chain Subway, legendary grime artist P Money and producers Star.One have joined forces to launch the world’s first plant-based grime track featuring sounds emitted by plants, on World Earth Day. Championing veganism, the track, called “Vegang”, and an accompanying social campaign, was devised by Above+Beyond to appeal to Subway’s Gen Z audience – a demographic that will be looking for brands that take action this World Earth Day. The track was created by extracting sound emissions from the plants used in Subway’s plant-based menu, using PlantWave technology, which detects electrical variations via electrodes placed on the leaves. Alongside the track, and a TikTok video to announce the launch, the back story to the collaboration has been captured in a filmed documentary, directed by youth icon Jamal Edwards MBE and developed with production partners, RadicalMedia and Wake The Town. In the film, which will be broadcast across Twitter, Instagram and Facebook, P Money and Star.One discuss the innovative process of developing the grime track, as well as the benefits they feel due to their vegan lifestyles and the importance of caring for the planet. The track itself will be available on TikTok from 22nd April, and to stream via Spotify in May. Integrated advertisement created by Above+Beyond, United States for Subway, within the category: Food.

Film advertisement created by McCann, United Kingdom for Merck, within the category: Pharmaceutical.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Film advertisement created by BMB, United Kingdom for Legoland, within the category: Recreation, Leisure.

Film advertisement created by CustomInk, United States for CustomInk, within the category: Professional Services.

Film advertisement created by DDB, Spain for Audi, within the category: Automotive.

Converts the most boring school bus into the most exciting school bus with a car window technology. Experiential advertisement created by Innocean, South Korea for Hyundai Motor Group, within the category: Automotive.

In the music sector, many artists collaborate with one another on duets. But with “Be The Meister” this idea of collaboration is taken one step further. The idea was to merge 2 songs and 2 music videos from 2 different artists so that, when they are put together, they create a new song and a new music video. In this way, Jägermeister could transmit its new positioning through an unpublished piece in audiovisual format, and with voices that its audience would be willing to listen to: two urban music artists. Rels B, one of the most successful Spanish hip hop and trap musicians, and Deva, an emerging artist who mixes different styles of urban music, are the artists chosen to compose 2 songs, “Ballin'” (Rels B) and “Quién Quieres Ser” (Deva). These songs have been independently released in the Spanish market, and following the strategy of musical releases, included the production of their music videos. In addition, based on the consumption trends of the target market, the two videos have been shot in vertical format so that, when they come together, a third video is discovered: a piece full of visual games and symmetries that also complements the individual stories. The stories of both the individual music videos and the third, joint video, tell stories of overcoming hardships. Through these videos it was possible to illustrate the concept of “Irreverent perfectionism,” which celebrates their effort, ambition and style through a content that does not appear to be advertising. Digital advertisement created by Proximity, Spain for Jagermeister, within the category: Alcoholic Drinks.

Film advertisement created by The Martin Agency, United States for Shadow of War, within the category: Gaming.

Film advertisement created by Wunderman, Panama for Act II Popcorn, within the category: Food.

Film advertisement created by Belgiovane, Australia for Selleys, within the category: House, Garden.

Film advertisement created by TBWA, Netherlands for Heineken, within the category: Alcoholic Drinks.

Digital advertisement created by Buzzman, France for Burger King, within the category: Food.

About 1,200 people raced, the faster they ran the more discount they recieved. Watch here https://www.youtube.com/watch?v=KLR8DOgT2vQ&feature=youtu.be Ambient advertisement created by Gutz and Glory, Belgium for Red Market, within the category: Retail Services.