Watermarks for Water, which launched on the same day as World Water Day (3/22), aims to help raise awareness and funds for the global water crisis by transforming the iconic Getty Images watermark. The Watermarks for Water collection is comprised of more than 300 images, shot by some of the world’s best photographers, that highlight the plight of (the lack of) clean drinking water. Getty also launched a special microsite (www.watermarksforwater.com), and each time an image from that collection is licensed, the iconic Getty watermark is removed and 10% of proceeds go directly to charity: water, an organization that brings clean and safe drinking water to people in developing countries. Building on the company’s mission that it can move the world through photography, Getty Images’ site now features a beautifully moving and inspirational video, created by FCB Chicago, that educates consumers on the power of an image and the water issues we face today. Film advertisement created by FCB, United States for Getty Images, within the category: Professional Services.

Digital advertisement created by McCann, Australia for Corelle, within the category: House, Garden.

Film advertisement created by WCRS, United Kingdom for Royal Navy & Royal Marines, within the category: Professional Services.

Digital advertisement created by Etcetera, Netherlands for Ditzo, within the category: Finance.

Instead of a boring agency christmas card Wasserman created a shopping channel with fun concept products. Too bad all the products are out of stock. Visit the shopping channel. Digital advertisement created by Wasserman, Canada for Wasserman, within the category: Agency Self-Promo.

Film advertisement created by Cleansheet, Canada for Canadian Tire, within the category: Retail Services.

Research from the Campaign to End Loneliness (CTEL) reveals more than half of UK adults (54%) feel it has been a long time since they made a new friend. With loneliness and isolation on the rise, BMB and the Campaign to End Loneliness have joined forces to resolve the problem - using the power of six year-olds. Experiential advertisement created by BMB, United Kingdom for Campaign to End Loneliness, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Argentina for Cerveza Salta, within the category: Alcoholic Drinks.

Content advertisement created by AdQUA interactive, South Korea for GS Caltex, within the categories: Industrial, Agriculture, Public Interest, NGO.

Direct advertisement created by Ogilvy, France for Lenovo, within the category: Electronics, Technology.

Direct advertisement created by TDI Group, Belarus for Emergency Control Ministry of the Republic of Belarus, within the category: Public Interest, NGO.

Ambient advertisement created by NEXT-DC, Bulgaria for Amstel, within the category: Alcoholic Drinks.

Film advertisement created by Wieden + Kennedy, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Ambient advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Relativity media hired thinkmodo to create a viral marketing campaign that would generate press & media buzz for their film "limitless". Digital advertisement created by Thinkmodo, United States for Limitless, within the category: Media.

Digital advertisement created by BBDO, Australia for Fantastic Snacks, within the category: Food.

The road to success in the music business can be hard. One way to increase awareness is to feature famous artists. To promote their new album and tour, and get recognized in the US Motherland of Hip Hop, British Rap combo Too Many T’s were looking for a big name to partner with. In a world first, they got support from one of the most well-known vocalists in the world: Alexa, the AI voice assistant from Amazon, present in millions of devices in homes around the globe. Content advertisement created by Serviceplan, Germany for Too Many T's, within the category: Music.