A video clip to launch the new collection of nail lacquer Risque. The music was produced by Dudu Borges, winner of Grammy Latino. An performed by Jenni Mosello, X-Factor final contestant. Film advertisement created by Ampfy, Brazil for Risque, within the category: Beauty.

The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

Who better than an action movie stunt to tell you about safety in movies? Film advertisement created by McCann, Chile for Mutual de Seguridad, within the category: Public Interest, NGO.

According to surveys, Poles are one of the least smiling nations in the world. Together with Blend-a-Med we decided to make people smile more often. To achive our goal, we changed faces of famous Polish monuments. Smiles of stone statues attracted people's smiles. That's how Blend-a-Med proved that smile changes everything. Outdoor advertisement created by Isobar, Poland for Blend-a-med, within the category: Health.

Film advertisement created by Erwin Penland, United States for Evolve, within the category: Public Interest, NGO.

Film advertisement created by Wunderman, Panama for Act II Popcorn, within the category: Food.

Film advertisement created by Karmarama, United Kingdom for Capita for the British Army, within the category: Public Interest, NGO.

Film advertisement created by Grey, United Kingdom for Allianz, within the category: Finance.

Film advertisement created by Banjo, Australia for Sara Lee, within the category: Food.

Ambient advertisement created by Grey, Turkey for Grey Istanbul, within the category: Agency Self-Promo.

In an industry first, john st. has launched a new cat video division, specializing in the production, filming and seeding of cat videos. Rather than opening a digital department, like other agencies, they believe this unique direction will ultimately lead to more client success. “We’ve seen phenomenal growth in this category,” says Arthur Fleischmann, President of john st. “We’re taking that learning, and applying it to our business model.” Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Ambient advertisement created by Y&R, New Zealand for Jaguar, within the category: Automotive.

Hair is essential to how we express our self. We love that feeling of clean, textured, natural hair, that instantly makes us feel more confident. We consider our hair as the reflection of inner strength. It’s not an ornament but a way to express our self.

Film advertisement created by CHI & Partners, United Kingdom for The Prince's Trust, within the category: Public Interest, NGO.

Digital advertisement created by Cossette, United States for Cossette Chicago, within the category: Agency Self-Promo.

To promote the fact that mtv.be is the best place to discover new music we created this spot to show how new music trends are – euh – formed. Film advertisement created by Duval Guillaume, Belgium for MTV, within the category: Media.

Danny MacAskill, the Scottish trials cyclist and star of multiple YouTube smash-hit viral films such as Red Bull’s Imaginate, shows off his amazing skills in a new brand film for adidas Outdoor, created by Cut Media. It launches on Danny’s Youtube channel on Tuesday 4th June to celebrate his new brand partnership with adidas Outdoor. At three and a half minutes, the film shows Danny performing a series of incredible tricks demonstrating both his imaginative approach to his riding and his unparalleled skills. Appearing to be self-filmed, the spot opens with Danny setting up a shot with a beautiful Scottish harbour as a backdrop. The film takes us through a series of locations as the athlete uses local landmarks and the epic wilderness of the Highlands to do some amazing riding. We also see some shots where Danny fails to land a line, giving the film humour and an authentic feel. The style of the film is very straightforward. There are no gimmicks or dynamic camera shots, just clean, well-composed frames with beautiful backdrops. This filming technique was used to align with adidas’ ‘Here to Create’ campaign, and to highlight Danny’s position as a creative athlete, who demonstrates his skills through film instead of competing in events. The film represents a continuation of Cut Media’s long-standing relationship with Danny, including Imaginate and Wee Day Out for Red Bull, and it is also the fourth campaign the creative agency has worked on with adidas. Cut Media previously collaborated with adidas on the Claim Freedom documentary, the Two BOA shoe launch and the Mountain Project. It was filmed on location in the coastal village of Dunbar and Glencoe in the Highlands, to the soundtrack of ‘The Wind that Cried The World’ by the Phantom Band. Film advertisement created by Cut Media, United Kingdom for Adidas, within the category: Fashion.

Film advertisement created by Royal Advertising, Ukraine for Signature, within the category: Public Interest, NGO.

Film advertisement created by Red Consultancy, United Kingdom for Benylin, within the category: Pharmaceutical.