Hanukkah (the Jewish Christmas) is well known for its traditional holiday doughnut, the… Sufganiyah. Roladin, Israel's no. 1 patisserie & bakery chain is well known for its special Sufganiyot collection This fact made Roladin inseparable from Hanukkah. In order to maintain this leadership and to empower this perception Roladin came up with a new complementary product: The Kfafganya The new way to eat a Sufganiyah. Kfafganya - A combination of two words in Hebrew: Glove and Sufganiyah. Direct advertisement created by M&C Saatchi, Israel for Roladin, within the category: Food.

The campaign is fueled by a simple idea: cats and laundry are a purrfect match. While it is no surprise that cats are flooding the internet – running circles around other furry friends – there’s just something about fresh laundry that felines can’t resist. Seizing on pop culture’s love of cats, Persil unveils a loveable mockumentary created by TBWA\Chiat\Day, a Henkel global partner, starring curious kittens and sophisti-cats. Kicking off the #Purrsil campaign, the video imagines that Persil ProClean could be the premium detergent choice of cats, the connoisseurs of clean. At the same time, the video introduces a call-to-action for consumers to join in Persil’s new charitable initiative to help fellow feline friends. Digital advertisement created by TBWA, United States for Persil, within the category: House, Garden.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution, has a fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to individual and collective responsibility as the only way to deal with this problem. In other countries, everybody knows the popular saying “It’s easier said than done”. In Spain, we have a similar saying that emphasizes in the fact that from words to action there is a long road to walk. This long road is what we call in Spanish “TRECHO”. We have created "EL TRECHO", a popular place between saying and doing something, which we all know but until now nobody had decided to go, becomes the key to go from "SAY that no minor should drink alcohol" to "MAKE any minor drink alcohol". Film advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

Experiential advertisement created by Handsome, Romania for Vienna Ice Coffee, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Ogilvy, India for Fevicol, within the category: House, Garden.

Ambient advertisement created by INNORED, South Korea for The North Face, within the category: Fashion.

Film advertisement created by Erwin Penland, United States for Evolve, within the category: Public Interest, NGO.

Film advertisement created by Wunderman, Panama for Act II Popcorn, within the category: Food.

Film advertisement created by Karmarama, United Kingdom for Capita for the British Army, within the category: Public Interest, NGO.

Film advertisement created by Grey, United Kingdom for Allianz, within the category: Finance.

Digital advertisement created by Publicis, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

The IT service provider T-Systems Switzerland celebrated the first digital day in Switzerland somewhat differently from its industry colleagues: with a personal “thank you” to the nerds – the heroes of digitalization. A microsite and a film capture the action. On November 21, 2017, T-Systems employees surprised IT professionals at their workstations with the motto "THANK YOU NERDS" in Basel, Aarau and Zurich. From an eye-catching magenta-coloured truck, the team brought them personal gifts: T-shirts with digital designs, fresh pizzas, energy drinks, hot coffee. The aim of the live action, conceived and accompanied by the Bern-based creative agency Republica, is to show personal appreciation for the daily makers of digitalization – from person to person, in a completely analogous way. The action was accompanied by the hashtag #thankyounerds on Facebook, Youtube, Twitter and others.

Digital advertisement created by Jung von Matt, Germany for Stowa, within the category: Personal Accessories.

Ambient advertisement created by Ganem, Mexico for Funerarias J. García López, within the category: Professional Services.

An Irish Mother tells her daughter the story of her encounter with the magical tin can tree in this spec commercial for Campbell's Soup.

Integrated advertisement created by McCann, United Kingdom for Xbox, within the category: Gaming.

Film advertisement created by Grey, Hong Kong for Hong Kong Tourism Board, within the category: Hospitality, Tourism.

Film advertisement created by DDB, United States for Destiny, within the category: Gaming.

Integrated advertisement created by Above+Beyond, United Kingdom for Vita Coco, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.