Digital advertisement created by McCann, Spain for IKEA, within the category: House, Garden.

A year after the success of “The doll that chose to drive”, its last animated short film, the Barcelona-based agency and Audi Spain have released “Ever After”. The night before Christmas, a father tells a story to his daughter. Although the father tells a classic tale, the girl imagines a totally different story. With this campaign, we are looking to raise awareness about how classic tales include gender stereotypes in their stories and, moreover, to claim the power of imagination to fight against these stereotypes. Film advertisement created by Proximity, Spain for Audi, within the category: Automotive.

Film advertisement created by Contents Area, Spain for Tuyyo, within the category: Finance.

Film advertisement created by LOLA, Spain for Visionlab, within the category: Retail Services.

The set-up connected via streaming with the party that was happening at that exact time in Ibiza through a 360º projection. Within the installation, ANTS go-gos were dancing at the same pace and rhythm as those at Ushuaïa, a water mirror simulated the pool and the decoration was projected as real as the one at Ushuaïa. Director general: Antonio Méndez. Equipo de cuentas: Daniel Terry, Ana Dominguez Ambient advertisement created by Tango, Spain for Coca-Cola, within the category: Non-Alcoholic Drinks.

Pep & pepper is a friendship story between Pep, a septuagenarian Spanish man who lives alone, and the Pepper robot, and AI Robot designed to read emotions, who helps him with homework, teaches him English, and even motivates him to exercise. Unfortunately, Pepper can not share with Pep something as important as trying a good Paella, and he decides to go further and teach him what Paella means for Spanish people, specially in Valencia, a traditional East Coast region. A reflection on how the world can evolve and innovate, but always respecting tradition. Film advertisement created by KIDS, Spain for Arroz Dacsa, within the category: Food.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution, has a fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to individual and collective responsibility as the only way to deal with this problem. In other countries, everybody knows the popular saying “It’s easier said than done”. In Spain, we have a similar saying that emphasizes in the fact that from words to action there is a long road to walk. This long road is what we call in Spanish “TRECHO”. We have created "EL TRECHO", a popular place between saying and doing something, which we all know but until now nobody had decided to go, becomes the key to go from "SAY that no minor should drink alcohol" to "MAKE any minor drink alcohol". Film advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

Ambient advertisement created by FICTIO, Spain for Actikerall, within the category: Health.

Film advertisement created by TBWA, Spain for Fundación Alia2, within the category: Public Interest, NGO.

Actiu, leading brand in office furniture design and manufacturing, says goodbye to a crucial year in their history, receiving a multitude of awards and recognitions. A 2017 full of milestones, such as the recognition of European Entrepreneur of the Year in the European Business Awards to its founder Vicente Berbegal; the LEED Platinum Certificate which awards the commitment to sustainability in its facilities; and the recent National Design Award 2017. A year to remember where Actiu wanted to say goodbye with a communications campaign intended as a tribute to the main ingredient to its success: the people. Be it clients, collaborators, followers, colleagues, family or friends. So, Actiu dedicates this campaign to them and it does do so by literally taking its hat off to them, an iconic element in its visual identity. Design advertisement created by GettingBetter, Spain for Actiu, within the category: House, Garden.

Film advertisement created by Lowe, Spain for Líbero, within the category: Media.

Film advertisement created by Slyman Arts, Spain for Pepsi, within the category: Non-Alcoholic Drinks.

The last person to die in loneliness, the sculpture that exposes the isolation of the elderly. This initiative from BBK represents the launch of a campaign with different proposals to face this phenomenon The WHO defines loneliness as the epidemic of the XXI Century and considers it one of the main causes of the deterioration of the physical and mental health of the senior population. 16,6% of people older than 60 live alone, according to the UN. In the European Union the number is even higher, affecting 31,1% of senior European citizens. The sculpture, The last person to die in loneliness, was created by Ruben Orozco, a Mexican hyperrealist sculptor, in the image of Mercedes, an 89 year-old woman from Bilbao who faces this reality Integrated advertisement created by LLYC, Spain for BBK, within the category: Finance.

Ushuaia Ibiza Beach Hotel has been wowing guests on the White Isle since its opening earlier this year. The innovative hotel, which forms part of the Fiesta Hotel Group portfolio is decked out with the most up-to-date decor and every corridor, bar and bedroom is peppered with distinctive features which range from the exquisitely beautiful, the luxurious to the downright bizarre. So, it’s only fitting that this bang on trend hotel is accompanied by the most cutting edge technology. This week, Ushuaia Ibiza Beach Hotel has announced the launch of their Facebook sharing initiative – a first for the hotel industry. Hotel guests, and everyone who attends the concerts, will be given the option of wearing a slim wristband synchronised to their Facebook profile. Throughout the hotel there will be various points where guests can check in, take pictures or post a status according to where they are positioned in the hotel, simply by swiping their wristband across a sensor. Guests are encouraged to tag themselves in as many pictures as they like and swiping in different locations will post different messages on their Facebook wall such as, ‘Hanging out at the Ushuaïa Ibiza Beach Hotel...Jealous?’ Ambient advertisement created by Dorst & Lesser, Spain for Ushuaïa, within the category: Transport.

Film advertisement created by LLYC, Spain for Multiópticas, within the category: Professional Services.

Ambient advertisement created by La Despensa, Spain for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by LOLA, Spain for Líbero, within the category: Media.

We needed to launch a new beer in Spain. The insight of the idea came from the name of the beer, that was ironically put in honor of Senator Volstead, who once prohibited the consumption of alcohol. The idea was to go back to that time and hide the beer as they used to in the 20´s, that way making it taste like something prohibited and make people curious about taste it. To promote and to sell the beer we made a special event to find the beer hidden in a books cabinet and a website where that was also hidden. At first sight it seemed to be just an online toy store, full of teddy bears, but with some clues you could find out that resizing the page the real website of the beer would be revealed. After purchase, the delivery was also hidden in a teddy bears box. Web: http://senadorvolstead.com Web Programming: Is-Real.net Ambient advertisement created by Cheil, Spain for Senador Volstead, within the category: Alcoholic Drinks.

click on 'translate captions' Film advertisement created by Kitchen, Spain for Ayuda en Acción, within the category: Public Interest, NGO.