Digital advertisement created by Miami Ad School, Spain for Hellmann's, within the category: Food.

Film advertisement created by Rosebud, Spain for Valencia FC, within the category: Recreation, Leisure.

Society is always looking for ways to help those in need during difficult times. IKEA wants to celebrate all those who stand shoulder to shoulder to help create a better everyday. We all deserve a true home. Film advertisement created by McCann, Spain for IKEA, within the categories: House, Garden, Retail Services.

Film advertisement created by Contrapunto, Spain for Cruilla Music Festival, within the category: Recreation, Leisure.

Digital advertisement created by Miami Ad School, Spain for Oxfam, within the category: Public Interest, NGO.

Film advertisement created by Universidad Autónoma de Barcelona, Spain for Ryanair, within the category: Transport.

The Spanish Christmas Lottery goes back more than 200 years and has now become a tradition that every Spaniard looks forward to, as much as they do for Christmas Eve or New Year’s Day. Unlike any other lottery in the world, people prefer sharing their lottery tickets with others rather than playing in their own, because it represents that special bond that brings them together. Integrated advertisement created by BBDO, Spain for Spanish Christmas Lottery, within the category: Gambling.

Seventy years are not met every day and we thought that the best way to celebrate it was to put in front those who have helped us reach this digit; Our consumers. Thanks to them we have managed to create a series of very small stories that result in a campaign with very great emotions. Film advertisement created by RKpeople, Spain for La Quiniela, within the category: Gambling.

Film advertisement created by Leo Burnett, Spain for Ruavieja, within the category: Alcoholic Drinks.

Film advertisement created by LOLA, Spain for Visionlab, within the category: Retail Services.

Digital advertisement created by BBDO, Spain for FAADA, within the category: Public Interest, NGO.

The pandemic that threatens half the world's population. Virus EVA, a social virus that affects women health just for being women. Film advertisement created by La Despensa, Spain for Doctors of the World, within the category: Public Interest, NGO.

Creative Directors: Juan Sevilla, Francisco Cassis, Paulo Areas Agency Producers: Sebastián Arce Romero, Lola Guillamón Outdoor advertisement created by Lowe, Spain for Nomad, within the category: Recreation, Leisure.

Film advertisement created by Lowe, Spain for Líbero, within the category: Media.

Ambient advertisement created by Bungalow25, Spain for Bristol-Myers Squibb, within the category: Pharmaceutical.

In the music sector, many artists collaborate with one another on duets. But with “Be The Meister” this idea of collaboration is taken one step further. The idea was to merge 2 songs and 2 music videos from 2 different artists so that, when they are put together, they create a new song and a new music video. In this way, Jägermeister could transmit its new positioning through an unpublished piece in audiovisual format, and with voices that its audience would be willing to listen to: two urban music artists. Rels B, one of the most successful Spanish hip hop and trap musicians, and Deva, an emerging artist who mixes different styles of urban music, are the artists chosen to compose 2 songs, “Ballin'” (Rels B) and “Quién Quieres Ser” (Deva). These songs have been independently released in the Spanish market, and following the strategy of musical releases, included the production of their music videos. In addition, based on the consumption trends of the target market, the two videos have been shot in vertical format so that, when they come together, a third video is discovered: a piece full of visual games and symmetries that also complements the individual stories. The stories of both the individual music videos and the third, joint video, tell stories of overcoming hardships. Through these videos it was possible to illustrate the concept of “Irreverent perfectionism,” which celebrates their effort, ambition and style through a content that does not appear to be advertising. Digital advertisement created by Proximity, Spain for Jagermeister, within the category: Alcoholic Drinks.

Pictionary celebrates the joy of getting it wrong in this charming film to combat the post-holiday blues. In the spot, we follow a regular guy, going about his day with a strange accessory, but then he surprises us with a delightful twist. Film advertisement created by LOLA, Spain for Pictionary, within the category: Gaming.

Digital advertisement created by Scrum & Sons, Spain for Malibu, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Spain for Lay's, within the category: Confectionery, Snacks.

The challenge is to record a video by passing an imaginary ball and uploading at Facebook or Twitter with the hashtags #balonimaginario #pasoelbalonalosniñosdeguineaecuatorial.