Ambient advertisement created by Germinal, Spain for Doctors Without Borders, within the category: Public Interest, NGO.

Spanish people cared about food quality and authenticity more and more, and even more in the QSR sector. KFC needed to find a quick and simple way of demonstrating its product’s authenticity. We started with a deep analysis of people’s main worries regarding food quality. As a conclusion, we identified two key insights: 1. “Fast food chicken is not chicken but rushed chicken pasta." Other competitors’ chicken hamburgers and nuggets have generated negative ideas that directly affects our product. 2. “All pictures from the adds are modified. They are not real." People know the visual codes in ads and assume that what they see is fake. The conclusion was that one of the most effective paths to communicate quality and authenticity was proving it scientifically. We contacted specialists so that they could take radiographs of the different parts of KFC fried chicken. We documented the process and we turned these diagnostic tests into communication pieces, using the billboards as light boxes. Outdoor advertisement created by PS21, Spain for KFC, within the category: Food.

“Nuts For A Healthier World” is a campaign to make a massive shipment of the best nuts and dehydrated fruits in the world to the people who needs it the most. Through a video on the website nutsforgifts.org, people from all over the world make a request to the users: share the video for a good cause. Share it for the people that suffers malnutrition and health problems around the world. It turns out that every time a user shares that video, he is sharing a bag that contains 16 nuts from different countries. The initial objective is to donate 1 ton of nuts distributed in bags with the recommended daily amount, in order that later an NGO channels the shipment and reception in the different countries. As the campaign progresses, that number may increase if INC members join the initiative by making a voluntary donation of nuts. Digital advertisement created by Saatchi & Saatchi, Spain for INC, within the category: Public Interest, NGO.

Digital advertisement created by GettingBetter, Spain for Toque Especial, within the category: Food.

Film advertisement created by Villarrosas, Spain for Estrella Damm, within the category: Alcoholic Drinks.

Film advertisement created by DDB, Spain for Audi, within the category: Automotive.

Ambient advertisement created by McCann, Spain for Syrmo, within the category: Electronics, Technology.

Film advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.

Libero Spray is the same as using referees to explain to a player what is the required distance in a free kick. Our innovative product works the same way in order to explain to any man how much distance he needs to maintain from the TV remote, a diary, or even a person. Líbero is the magazine that covers culture, style, nostalgia and other content through football. Since the initial launch of the concept, "If you explain with football, you understand" results have been extremely effective. Distribution has grown from only Spain to include México, Argentina, Costa Rica, Colombia and Portugal. International subscriptions grew by 600% and local by 263% in the first months of the original campaign. Film advertisement created by Lowe, Spain for Líbero, within the category: Media.

Film advertisement created by Leo Burnett, Spain for SELAE, within the category: Gambling.

Film advertisement created by LOLA, Spain for Visionlab, within the category: Retail Services.

Digital advertisement created by Shackleton, Spain for Action Against Hunger, within the category: Public Interest, NGO.

Film advertisement created by Contrapunto, Spain for Getxophoto, within the category: Professional Services.

In order to raise funds for three new research projects, CRIS against Cancer organized a classical music concert in Madrid.The idea was that the orchestra played the 9th Symphony of Beethoven according to audience response. But, each bar of the score corresponded to a seat in the National Auditorium, therefore any un-sold tickets would mean an unplayed bar, and silence in Beethoven's 9th Symphony score. This is what happened. Ambient advertisement created by Grey, Spain for Cris against Cancer, within the category: Public Interest, NGO.

Digital advertisement created by Miami Ad School, Spain for Scotch, within the category: House, Garden.

ANAHO soap dish. A forest residue turned into a piece of sustainable design. Forest fires are a global problem. They generate large amounts of ash that alter soil conditions. But that residue, the ash, can be transformed into products to generate an economy that helps restore those charred forests. ASHES TO LIFE is a firm of high ecological cosmetics that transforms the ash into different products and allocates 10% of its benefits to the restoration of forests that have suffered fires. Film advertisement created by Incuba.eu, Spain for ASHES TO LIFE, within the category: Beauty.

Integrated advertisement created by FCB, Spain for Trapa Chocolates, within the category: Confectionery, Snacks.

Digital advertisement created by Proximity, Spain for Midas, within the category: Automotive.

Digital advertisement created by Lowe, Spain for Brother Ad School, within the category: Education.