India

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Digital advertisement created by Blink, India for KFC, within the category: Food.

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Copywriters: Nikhil George, Devika Srivastava Agency Producer: Manoj Joshi, Porus Kharegat Account Management: Sonali Sehgal, Bhavna Thakur, Mallika Raina Art Director:  Vipul Indulkar Animators: Mukund Bhaleghare, Arun Rane, Sandeep Meher, Bhasker Shinde, Krishna Kedar Film advertisement created by Ogilvy, India for Cadbury, within the category: Confectionery, Snacks.

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Website: www.mydaughterwill.org Content advertisement created by JWT, India for HAIYYA, within the category: Public Interest, NGO.

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Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians. Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’. Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.

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Film advertisement created by Ogilvy, India for Milton, within the categories: House, Garden, Retail Services.

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As he prepares for his latest mission, Double O sets foot in Carnot Technologies HQ. He is in for a surprise. The era of Smart is here and Q has invented a gizmo so breathtaking that every car owner would kill to have it. Watch the first chapter to know more.

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Sometimes it’s good to look up from our screens and make an asli connection with those who look at us with love and affection. Toh iss Diwali, #MyAsliConnection jodo. Film advertisement created by 21n78e, India for Reliance Digital, within the category: Electronics, Technology.

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Film advertisement created by Ogilvy, India for Dove, within the categories: Beauty, Public Interest, NGO.

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'the billboard thay breathes' aka the lungs is a giant lung Installation that reacts in real-time to the environment. While the transformation depends on the air quality, audiences can see a live real-time reading of the AQI ( air quality index). This installation has been to multiple cities ( Bangalore, Delhi, Lucknow, Mumbai) in India, and also been built in Poland. The campaign has over 300 million views, millions of social media impressions, is featured by over 75 media outlets and digital publishers and been featured on BBC, NDTV, Times Now, Mirror Now, CNBC, Republic amongst others, and was also presented as a case study from India for the climate change conference. Outdoor advertisement created by Think Happy Everyday, India for Jhatkaa, within the category: Public Interest, NGO.

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Film advertisement created by JWT, India for Reliance Mutual Fund, within the category: Finance.

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Film advertisement created by JWT, India for Tata Pravesh, within the category: Industrial, Agriculture.

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Digital advertisement created by Ogilvy, India for Ministry of Tourism India, within the category: Transport.

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Film advertisement created by ADK, India for Manforce, within the category: Health.

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Life is not meant to be lived In the corner cubicle in a freezing office Where no one knows your last name Or in the third row of a matinee show That you went to by accident. Life is meant to be lived on purpose, with purpose Outside your comfort zone Following your passions Or your taste buds No matter where they might take you. Learn something new – a language, a skill, a dance step. Try something new – chopsticks, tai chi or crickets. Wrap your mind and your tongue around new experiences. You never know where they will lead. Sometimes, down unexpected avenues On the most delicious culinary adventures Or sometimes, to unexpected revelations about yourself. Life is not meant to be just lived It's meant to be tasted, savoured, relished. And devoured with a hunger for more. So don’t just sit back and wait Live your best life, Starting today. Cardia Life. Live life to the fullest. Digital advertisement created by Digitally Inspired Media, India for Cardia Life, within the category: Food.

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Ambient advertisement created by Ogilvy, India for CEAT, within the category: Automotive.

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Film advertisement created by JWT, India for Lifestyle, within the category: Retail Services.

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Film advertisement created by FCB, India for Mumbai Traffic Police, within the category: Public Interest, NGO.

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This is an advertisement for a brand of spice which is commonly used in the western part of India. It is a blend of many spices. As most of you may know, India is a hot pot of cultures and cuisines and tastes with people, languages and food changing with every passing kilometer. Even in a state like Maharashtra, which is one of the largest states in India, each and every city has a different spice mix. The USP of this spice blend was that no matter what you cook, you only need to add this 'single' spice blend to make it tasty. So whether you cook different things for different members of the family, you can use this spice for each recipe without adding anything else. So, we, at Boing, decided to stay away from the usual cooking and hassled mother and went a bit into our history, and into the Royal kitchens at the time of the Mahabharata (the Royal Indian Epic). In our story, Draupadi, the queen with 5 husbands is complaining that she has a hard time while cooking because each of her husbands wants to eat something different. Her aunt-in-law, Gandhaari, mother to over 100 kids (who has blindfolded herself because her husband is also blind) reveals to her that she uses Suruchi Goda Masala for her cooking. She doesn't need anything other spice, making cooking much less of a hassle. We created this commercial in a typical Indian Folk song and dance format of Laavani (a folk song style from the West Indian state of Maharashtra). We enjoyed writing and making this commercial and we certainly home you feel the same. Film advertisement created by Boing, India for Suruchi Goda Masala, within the category: Food.

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Type 2 diabetes is the most common kind of diabetes, yet most people are not able to detect it and start treatment until it is too late. Simple lifestyle measures have been shown to be effective in preventing or delaying the onset of type 2 diabetes. Early diagnosis can be accomplished through relatively inexpensive testing of blood sugar. WHO aims to stimulate and support the adoption of effective measures for the surveillance, prevention and control of diabetes and its complications, particularly in low- and middle-income countries. Integrated advertisement created by VIVA Institute of Applied Art, India for World Health Organization, within the category: Public Interest, NGO.

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Launch of Yamaha MT 15 in India, using the MT brand’s global platform of ’The Dark Side of Japan’ and using a Japanese icon well known to Indian audiences: the Samurai. Film advertisement created by DAIKO FHO, India for Yamaha, within the category: Automotive.




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