Film advertisement created by Orchard, India for OnePlus, within the category: Electronics, Technology.

Your language is the very substance of your thoughts, your dreams, your feelings. Now transform all your thoughts into actions with #Office365, in your preferred Indian language. Film advertisement created by Wunderman, India for Microsoft, within the category: Electronics, Technology.

The Advertising Agencies Association of India briefed us to create a Call For Entries campaign for the prestigious Adfest's Young Lotus competition. The theme for the contest was 'Stop Food Wastage'. So, to pinch the conscience of the young creatives and make them come up with ideas to end the wastage of food, we visited all the leading advertising agencies and collected the food wasted from their bins. And then made posters using nothing else but the food wasted by them. We even made customized posters for agencies by using their fonts and addressing the agency creative heads directly. Outdoor advertisement created by FCB, India for Advertising Agencies Association of India, within the category: Professional Services.

URL: www.facebook.com/onceagainbangalore Brief: Once Again is a Bangalore-based NGO that follows a unique model where it accepts donations only in the form of old items, not money. and tagged ‘Once Again’ to things worth donating – shoes, toys, clothes, furniture, books, etc. When the friend received the notification of the tagged picture, It gained visibility on social media, received prominent coverage in leading media publications and went on to become Bangalore’s biggest tagging drive. It collects items people don’t use anymore, sells them at a minimal price to the underprivileged and uses this money for the empowerment of their community – supporting a crèche for their children, providing vocational training to women and computer training to young adults. The brief was to make the NGO recognizable and maximize donations to support its activities. The challenge was to accomplish this with no budgets in hand. Strategy: We noticed that the youth were passionate about making a difference to their surroundings, but saw charity as a boring, guilt-driven moral obligation. We used Facebook – a place where they hang out everyday - to involve them in this cause, by making the act of donating fun and engaging. Creative Execution: We created The Tagging Drive, an online donation drive on Facebook. We started with a team of Facebook volunteers, who revisited their friends’ old pictures curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, “You’ve been tagged to remind you that someone, somewhere needs your old stuff more than you. Please donate.” The page also invited them to become Facebook volunteers and spread the word by tagging their friends. The Results: The tags created curiosity and thousands were directed to the Once Again page. The campaign went viral with friends tagging friends. In a matter of a few months, thousands of pictures were tagged and several donation drives initiated. Once Again collected over ten thousand items for sale at their thrift shop, giving the underprivileged an access to goods they couldn’t afford otherwise. The monies generated from the sale of these goods increased by 462%, which is being recycled to support its activities. And it all started with a tag. Production: Foxfilms.in Digital advertisement created by Ogilvy, India for Once Again, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, India for Channel V, within the category: Media.

In a recent survey to calculate the least stressed cities of 2017, most cities in India fared extremely poorly. Bengaluru was 130th, Kolkata was 131st, Mumbai was at 138 and Delhi was at 142. Today, India is one of the fastest growing economies in the world, but it comes at a cost. Stress is the biggest factors in a deteriorating quality of life and is a silent killer. Many a times, we do not even know how stressed we actually are. What If there was a vending machine to tell you how stressed you are? Presenting the What If Vending Machine. An attempt to blend consumer experience with technology, the vending machine measures the stress levels in your brain and dispenses a What If bottle only if you are 100% calm. What does it take to have a calm and clear mind? Is it really possible? Experiential advertisement created by Blink Digital, India for What If, within the category: Public Interest, NGO.

Film advertisement created by Wunderman Thompson, India for Tata Tiscon, within the category: Industrial, Agriculture.

Film advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.

How do we get more people to willingly give up their medical data and help scientists find the cure for deadly diseases? Digital advertisement created by Miami Ad School, India for Google, within the category: Electronics, Technology.

Film advertisement created by Grey, India for Raymond, within the category: Retail Services.

A nostalgic reminder of how fun Childhood was, and a suggestion on how users can make Children's Day fun for themselves even now. Film advertisement created by Logicserve Digital, India for Panzani Pasta, within the category: Food.

Swiggy is India's largest food delivery app. In India people in blue-collared jobs (such as Swiggy's delivery partners) don't enjoy the same dignity of labour as those in white-collared jobs. One indicator of this inequality is how they're referred to by customers. Despite their names being visible on the app, customers call them 'Swiggy' when addressing them. Our delivery partners felt disrespected when people called them Swiggy & we wanted to change that. To spark a behaviour and cultural change, we crafted a film about a boy called Swiggy. Inspired by the Bollywood school of storytelling, the saga drove home the point that every person has a name and just the simple act of acknowledging this can make them feel respected.

Ambient advertisement created by Kinetic, India for Kinetic, within the category: Public Interest, NGO.

In a recent campaign, Asian Paints showed us that although men have always been considered the dominant gender, when it comes to putting together a beautiful home, women fare far better. Enter: Asian Paints Colour Experts who help men understand colours, designs and patterns better. To extend the same thought on the digital medium, Asian Paints has released a digital video. Modelled around a social experiment, it furthers the thought that men can do with some help when it comes to understanding colours better. And the best way to start helping is to start early. The film captures interesting moments of how men and women see colours totally differently from each other and then goes on to propose an early start for men to come to the same level as women in their appreciation of colours. Ambient advertisement created by Ogilvy, India for Asian Paints, within the category: House, Garden.

Part hairdresser, part entrepreneur, Jawed Habib Hair Expert has taken the Indian hairdressing business by storm. And there's no stopping him. Not just yet though. Jawed Habib (JH) group of companies and associates is one of the leading hair & beauty salon and academy chains in India. They have evolved over the last 3 generations and have adopted the science of understanding and styling hair and not merely cutting or using styling products. Brillare has associated with JAWED HABIB to endorse their hair rejuvenation product.

I will gift hope… and dreams… and joy… There will be laughter and music and happiness. On my most special day, I will throw my arms around the world. Life’s sweetest moments are made sweeter with the WeddingSutra Charity Registry. Film advertisement created by House On The Clouds, India for WeddingSutra, within the categories: Media, Public Interest, NGO.

When fondness grows with age. A grandfather trying to sneak some sweets is caught red handed but is rewarded with some more; the same evening with a little help from Google.

The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.