In 2006 “Google” became a verb and it was more than evident that internet had become an intrinsic part of our lives. While search engines are flooded with a billion mundane questions, every now and then, things can escalate quite quickly. Roughly 40,000 people search for ways to commit suicide every minute. The automated helpline number that currently pops up has a conversion rate of merely 2.8%. We found that at this vulnerable moment, what people long for, is immediate redressal. Google decided to address this situation with the help of artificial intelligence, chat bots, and voice assistants Idea: Google’s AI based therapist As soon as anyone searches online for ways to commit suicide, an automated chatbot by the name of Zoey (Greek for life) pops up. Thus, eliminating that one step of calling a helpline, which might be the key to saving a life. It offers an understanding, empathic and non-judgmental ear. Furthermore, Zoey checks-in on the person regularly, uses proven methods such as playing music and sharing happy memories to spark a hope in their lives. Experiential advertisement created by Miami Ad School, India for Google, within the category: Electronics, Technology.

Direct advertisement created by The Brand Brewery, India for Tata Salt, within the category: Food.

Digital advertisement created by Ogilvy, India for World For All, within the category: Public Interest, NGO.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

Over 250 disabled foot artists of the Indian Mouth and Foot Painters Association (IMFPA) create masterpiece worthy artworks daily using only their feet. Despite their unique requirements, all of them still use paintbrushes made for artists with hands. This makes the difficult task of painting even more arduous. So DOMs, one of India’s leading stationery brands created The Master Stroke. The world’s first brush crafted keeping in the mind the special needs of foot painters. From basics like brush length and weight to finer details like modifying the shape and ergonomics to enable the brush to sit perfectly between toes, the Master Stroke was created in consultation with over 500 artists. Content advertisement created by Famous Innovations, India for Doms, within the category: Public Interest, NGO.

With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country. The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness. Film advertisement created by Dentsu, India for IKEA, within the category: House, Garden.

Film advertisement created by Ogilvy, India for Pulsar, within the category: Automotive.

Film advertisement created by BBH, India for FabHotels, within the category: Hospitality, Tourism.

Titan has launched ‘Tune for Ma’, a refreshing new take on the iconic Titan tune. In this film, Titan shares an evocative message on the healing power of Mothers and Music. The brand has also asked it audience to capture their special wishes and moments with their Mothers with #TimeWithMa on their social handles. Film advertisement created by Ogilvy, India for Titan, within the categories: Personal Accessories, Public Interest, NGO.

Film advertisement created by Publicis, India for Zee Cafe, within the category: Media.

Partitions divide countries, friendships find a way. The India-Pakistan partition in 1947 separated many friends and families overnight. A granddaughter in India decides to surprise her grandfather on his birthday by reuniting him with his childhood friend (who is now in Pakistan) after over 6 decades of separation, with a little help from Google Search.

Direct advertisement created by Blink Digital, India for KFC, within the category: Food.

Digital advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Film advertisement created by Ogilvy, India for Skinn, within the category: Beauty.

Transgender model asks “Why don’t you?” on Blood Donors Day The transgender modeling agency BOLD and WATConsult join hands to launch a new campaign #WhyDon’tYou http://www.whydontyou.in/ Digital advertisement created by WATConsult, India for Bold, within the category: Professional Services.

Film advertisement created by ADK, India for Mankind Pharma, within the category: Pharmaceutical.

Digit, the latest entrant in the insurance scenario, has come up with a social experiment that yielded astounding results: even children can understand their policy documents! A new-age insurance company that is out to revamp the insurance experience, Digit found that consumers think of insurance as something endlessly complicated, and difficult to understand. Not to mention the disingenuity associated with jargon, fine print and deceptive T&C. Digit wants to solve this problem by making policy documents clear, straightforward, and easy – not just for adults, but even kids. Experiential advertisement created by Stirred Creative, India for Digit Insurance, within the category: Finance.

Film advertisement created by Genesis, India for Metro Dairy, within the category: Non-Alcoholic Drinks.

Who can understand the myriad hues of black better than a person who's lived in darkness since he was 6 months old? To introduce its All-Black fabric collection, Raymond came out with a film which is an intriguing yet poetic ode to black fabric. We realize towards the end of the film that the ode is delivered by a blind poet - it is his interpretation of black. It has slick fashion colliding with a narrative that’s just as intriguing as it is lyrical. The narrative has a consistent progression, building human attributes into the color black and leading up to a striking touch of authenticity in the end - The film features Jugpreet Bajwa, an Indo-Canadian singer and writer who’s visually impaired. Film advertisement created by Grey, India for Raymond, within the category: Retail Services.