RK University has a unique philosophy that we work with. Whether the curriculum or the infrastructure, this philosophy is evidently visible everywhere. This video Illustrates the same in detail!

Digital advertisement created by JWT, India for Pepsi, within the category: Non-Alcoholic Drinks.

Tata Tiscon commissioned an eminent artist, Sri Narayan Sinha, to create the Tree of Life with metal throw-aways. The Tree is a beautiful reminder that life, the environment and the air we breathe must be nurtured and renewed by all of us. The Tree of Life will be “planted” for posterity within the premises of Tata Centre in Kolkata on June 5th,2019, World Environment Day. Film advertisement created by Wunderman Thompson, India for Tata Tiscon, within the category: Industrial, Agriculture.

With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country. The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness. Film advertisement created by Dentsu, India for IKEA, within the category: House, Garden.

Swiggy is India's largest food delivery app, employing over 200,000 delivery partners. However, a lot of our delivery partners don't wear helmets. To change this behaviour, we used the occasion of Karva Chauth - a festival where women fast and pray for the safety and long lives of their husbands. Our delivery partners were invited to the hubs on the pretext of taking home gifts for their wives. The boxes contained items typically associated with the event - henna cones, bindis, bangles, etc. In addition, they also contained helmets.

ICICI bank came up with an innovative product called The Bench: a smart bench that expands every time someone sits on it, to accommodate more people. Living in an extremely over-populated country like India is equivalent to no personal space specially in crowded public area. People have to adjust due to lack of space. We decided to a build a bench which expands every time bench gets fully occupied by people to create space for one more person. The bench has been placed at various places like R city mall. We will also be putting this benches at different ICICI bank branch to see how consumer react to these benches. An innovative product like The Bench means no more space crunch. Film advertisement created by Blink Digital, India for ICICI Bank, within the category: Finance.

Digital advertisement created by Wieden + Kennedy, India for Forest Essentials, within the category: Health.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

Digital advertisement created by BBH, India for CRY, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, India for Make Love Not Scars, within the category: Public Interest, NGO.

Film advertisement created by BBH, India for ZEE5, within the category: Music.

Film advertisement created by Cheil, India for Real Kashmir Football Club, within the category: Sports.

The 2-minute spot is based on the true story of an 80 year-old, blind man who has seen it all for the last 7 decades in the strife-torn region of Kashmir. In his rich sonorous voice he talks about the importance of football in Kashmir and regardless of the forces that have sought to tear apart the region with conflict and terror, he states that the love for the team unites them. He doesn’t see Kashmir negatively like the world does. He feels the positive change in Kashmir with the rise of football. Like he says in the end, "Football Isn’t Just a Game – It’s Our Very Hope’. Through him the world gets a new positive lens to see Kashmir. The lens of football. The narrative is combined with a Kashmiri folk song that has inspired generations of Kashmiris over 200 years to make maximum impact. Film advertisement created by Cheil, India for Adidas, within the category: Fashion.

Digital advertisement created by Dentsu, India for Jaslok Hospital, within the category: Health.

Film advertisement created by Ogilvy, India for Unilever, within the category: Public Interest, NGO.

What does the colour black mean to you? To some, it’s a sign of defiance, to some a bad omen or the colour of death and despair. But to auto-heads, it’s a colour that makes a statement. A shade full of suaveness and swag. And that’s the colour Harrier Dark comes in. To build the imagery of Harrier dark with a neo-noir undertone, we created a digital film that portrays the Harrier Dark in all black, accentuating its bold look. The film takes pride in giving in to the dark side and urges the viewers to unleash the dark within. In the film, the Harrier Dark cruises through an unlit enigmatic road that cuts through a dense foggy forest. Film advertisement created by Dentsu, India for Tata Harrier, within the category: Automotive.

Film advertisement created by Grey, India for Cipla, within the category: Pharmaceutical.

Film advertisement created by Mindshare, India for Apollo Tyres, within the category: Automotive.

Film advertisement created by Ogilvy, India for Vodafone, within the category: Electronics, Technology.