Digital advertisement created by Made.For.Digital, Netherlands for Statoil, within the category: Industrial, Agriculture.

Experiential advertisement created by DDB, Netherlands for Volkswagen, within the category: Automotive.

Content advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.

Digital advertisement created by TBWA, Netherlands for McDonald's, within the category: Food.

Film advertisement created by They, Netherlands for Lidl, within the category: Retail Services.

PostNL – the Dutch Postal Service - has been delivering emotions for many years. On uithethart.nu (the name means ‘from the heart’) we collect emotions and feelings people are sharing through social media, using a smart language filter. All these messages are divided into categories, and this makes it possible, for the first time in the Netherlands, to see how people are feeling in real time. Whenever a message touches a nerve, people can respond by posting a heart sign or a response. This makes the best messages of every day come floating to the top. During the campaign, the best message of the day received a surprise batch of real mail: all the responses were copied onto real postcards, which were delivered in person by the Twitterer of the Year, Dutch celebrity Nicolette van Dam. Digital advertisement created by Greenberry, Netherlands for PostNL, within the category: Professional Services.

Digital advertisement created by TBWA, Netherlands for McDonald's, within the category: Food.

Dutch Internet & TV provider XS4ALL launches 'MovieMatch', an online game that’s all about movie knowledge. In MovieMatch dozens of famous movie scenes are reenacted by the company’s own employees. The contrast of ‘everyday’ employees trying to give Oscar worthy performances, ensures a hilarious game experience. The essence of MovieMatch is that we all remember numerous movie scenes. Who hasn’t shouted ‘Run, Forrest! Run!’ at some point in life? The remembrance of famous scenes fits perfectly with XS4ALL’s newest offer: Buy an XS4ALL Internet and TV package and watch 100 on demand movies for € 0,-. In other words: 100 potentially new classics. Digital advertisement created by bone, Netherlands for XS4ALL, within the category: Electronics, Technology.

Film advertisement created by 180 Amsterdam, Netherlands for PlayStation, within the category: Gaming.

Ambient advertisement created by JWT, Netherlands for ING, within the category: Finance.

Film advertisement created by 180 Amsterdam, Netherlands for PS4, within the category: Gaming.

Big News. Now in the happy meal: The Smurfs. A mini-billboard was placed on the Leidseplein in Amsterdam. To ensure the little thing got the attention it deserves, a large billboard was placed next to it with a striking yellow arrow pointing in its direction. The mini-billboard promotes the Smurfs who can currently be found in the McDonald's Happy Meal. Outdoor advertisement created by DDB, Netherlands for McDonald's, within the category: Food.

Film advertisement created by Ogilvy, Netherlands for DELA, within the category: Finance.

To draw attention to cardiovascular health & safety, we created an innovative way to visualize the crucial distance to the nearest AED (Automated External Defibrillator). Experiential advertisement created by Ogilvy, Netherlands for Philips, within the category: Health.

Digital advertisement created by van Santen Netwerk, Netherlands for van Santen Netwerk, within the category: Agency Self-Promo.

Digital advertisement created by Cheel, Netherlands for Dutch Digestive Foundation, within the category: Public Interest, NGO.

http://www.thedutchkiss.nl Digital advertisement created by Woedend!, Netherlands for Aids Fonds, within the category: Public Interest, NGO.

Ambient advertisement created by Kingsday, Netherlands for Flower Council of Holland, within the category: House, Garden.

Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In creative concept as well as in media. Thirdly, putting a smile of recognition on people's face would be our strongest weapon to take away any social barriers or feelings of embarrassment. Creative solution: As embarrassing as we may find talking about constipation, 'shit' is something we have no problems saying. In fact, 'shit' is in the Dutch Top 2 when swearing! In other words: 'Shit is sometimes easier said than done'. This hilarious, but at the same time very true insight, gave us the best tool possible to open up this subject in a straightforward way, to create an impact, generate some buzz and to put a smile on people's face. Execution for TVC: To prove that shit is easier said than done, we created a collage of several video fragments in which people say: 'Shit!'. They vary from footage found on YouTube to shots from TV programs. This compilation shows how easy people say: 'Shit!' and since it is rather explicit but funny at the same time, it opens the ears and eyes of our audience. Film advertisement created by Havas, Netherlands for Metamucil, within the category: Pharmaceutical.