A baggage car from Amsterdam Schiphol Airport gets lost like a tourist in Antwerp. It’s an advertising stunt for Schiphol because “Schiphol, is closer than you think.” Especially for people in Belgium who are accustomed to depart from Belgium Airports. The baggage car is driving through the main square, attracting all kinds of attention. The Dutch driver goes around asking how to get to Schiphol. Some people were helpful with instructions like “drive along the Schelde”, the river that runs in Antwerp, and “keep on for two kilometres then ask again”. Ambient advertisement created by Fama Volat, Netherlands for Schiphol, within the category: Transport.

Shirt brand BB Chum is zeroing in on the Amsterdam Light Festival with a light installation in the Vondelpark in Amsterdam. Every year, Amsterdam lights up during the Amsterdam Light Festival. The theme for this year’s festival, ‘A Bright City’, challenges artists to create a tribute to life the city. As their contribution, BB Chum lit a part of the Vondelpark last week by colorful lanterns made out of BB Chum shirts that were hung in the trees to create a fun and funky display.

The world’s very first Oceanic Plasticarium is literally bringing plastic soup to the people. The glass cube is a brand new museum piece, which contains 2,700 liters (713 gallons) of plastic soup, sampled directly from the Pacific Ocean, brought to the Institutes founded to educate people about the history of mankind and nature. Filling in a crucial – but missing - part of history. “People often see plastic waste as such an overpowering problem, that feels like it’s too big to do anything about. Our goal with this project is to change that. We are encouraging everyone to take ownership. Plastic soup is something we have created together, and we’re all part of both the problem and the solution. By altering our behavior, together we can make single-use plastics a thing of the past. Our aim is to banish plastic soup to the history books. So that in the future, the only place you will ever be able to see it will be in museums like the Tropenmuseum,” says Merijn Everaarts, founder of Dopper and initiator of the Oceanic Plasticarium.

The Waste Factory tries to reduce this by collecting the remains of perfectly good food that would otherwise be thrown out. These remains are then turned into delicious soups. So tomato butts, beetroot caps, spinach stems and pumpkin cheeks get a second chance. There’s been a lot of attention about this revolution in the foodindustry the last year. Now the dust has settled we needed to crab the attention once again for the introduction of the soups in the supermarket. To draw the attention to the introduction of the soup by The Waste Factory, the agency Fama Volat went beyond. They proved nothing is impossible when trying to prevent food from being wasted. Using the wasted vegetables, Fama Volat created veggy ink. This was used to print the packaging of all waste factory products. Yet another way to put wasted food to good use, and on the agenda again. Digital advertisement created by Fama Volat, Netherlands for The Waste Factory, within the category: Food.

Film advertisement created by Ogilvy, Netherlands for WWF, within the category: Public Interest, NGO.

Digital advertisement created by We Are Pi, Netherlands for TEDx, within the category: Recreation, Leisure.

The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company to name the next release of the platform ‘Android Kit Kat’. To celebrate this collaboration, JWT Amsterdam created a campaign, which fits seamlessly with both brands. We placed special outdoor ads at various locations in Amsterdam and Utrecht. Then from Wednesday, September 11th to Saturday, September 14th we simply invited people to have a break, by sitting on the special bench we’d placed on the ad. Anyone who was having this special break at the given moment on Saturday, September 14th, won a new Nexus 7 tablet. Outdoor advertisement created by JWT, Netherlands for Kit Kat, within the category: Confectionery, Snacks.

Ambient advertisement created by Tsjee, Netherlands for House of shoes, within the category: Fashion.

Film advertisement created by 180 Amsterdam, Netherlands for Replay, within the category: Fashion.

Digital advertisement created by Etcetera, Netherlands for Ditzo, within the category: Finance.

On the dutch version of So you think you can dance two guys take breakin' to the next level. Film advertisement created by Pool, Netherlands for Radio 538, within the category: Fashion.

On Tuesday November 20th (United Children's Day) UNICEF The Netherlands launches it's "WE BELIEVE IN ZERO" campaign with an imposing kick off. During a period of 24 hours, 19.000 pairs of children's eyes were shown on the LCD screens that wrap around Amsterdam's landmark the Ziggo Dome. Every 4,5 seconds a child closes its eyes. After 24 hours all children had closed their eyes while meanwhile the counter added up to 19.000. Outdoor advertisement created by Roorda Reclamebureau, Netherlands for Unicef, within the category: Public Interest, NGO.

After Hawai, San Fransisco, Berlin and more, the popular Color Run was also held in Amsterdam this year. During this 5K race, runners start out dressed in white and end up covered in colourful powder. Flexa, the leading paint brand in Holland, wanted to stand out during this fun run, to spread their message: ‘Let’s Colour’. They did this using a specially fabricated Flexa T-Shirt. How it worked? The more colour, the more the Flexa logo and payoffshowed up. Ambient advertisement created by Etcetera, Netherlands for Flexa, within the category: Industrial, Agriculture.

Film advertisement created by 72andSunny, Netherlands for Barilla, within the category: Food.

Film advertisement created by Wieden + Kennedy, Netherlands for Desperados, within the category: Alcoholic Drinks.

ON-LINE EDIT MUSIC/SOUND DESIGN MIX Film advertisement created by 180 Amsterdam, Netherlands for Amstel, within the category: Alcoholic Drinks.

If we all would use a bit more Tolerance the world would be a better place. Ask the people in Israel & Palestine. SIRE is a non government organization that focuses on social relevant issues. Its members are Advertising professionals who contribute for free. It's a small step... Short rationale: Film advertisement created by Doom&Dickson, Netherlands for SIRE, within the category: Public Interest, NGO.

Y&R installed an engine into boring canal bikes to demonstrate the power of Go Fast Energy Drink. Ambient advertisement created by Y&R, Netherlands for Go Fast Energy Drink, within the category: Non-Alcoholic Drinks.