The spot is part of a larger brand campaign for the Dutch Railways, and is aimed to champion the freedom of public transport. The Dutch railways are the most heavily used railway network in Europe and part of an extremely efficient, fast and comfortable network of public transport that includes buses, trams, rental bikes and a wide range of other modes of transportation. As traffic around major cities continued to congest over the last decades, the Dutch invested heavily in connecting different modes of public transport. And with great success; public transport in the Netherlands offers a hassle-free alternative for people to go anywhere they want. With a new brand campaign, the Dutch Railways aims to champion this freedom of mobility. Created by N=5, the campaign means to inspire travelers and prove that public transport can take you anywhere you want. In the campaign’s main TV spot, we follow two girls’ separate journey. As one girl’s plans change, we see them constantly bumping into each other, only to eventually meet each other in a romantic twist of events. The spot is musically supported by Aretha Franklin’s A Natural Woman. As part of the new campaign, the Dutch Railways will also introduce a special public transport subscription (NS Flex) that offers a variety of options and which can be changed on the go, further supporting it’s promise of giving more freedom to travelers. Film advertisement created by N=5, Netherlands for Dutch Railways, within the category: Transport.

Film advertisement created by Wieden + Kennedy, Netherlands for Nike, within the category: Fashion.

Ambient advertisement created by BBDO, Netherlands for Mercedes, within the category: Automotive.

Amsterdam-based eyewear brand, Ace & Tate, officially introduces its new mantra “Take Another Look”, in an inspirational video campaign created with production company & photography agency HALAL, setting the tone for the brand moving forward. Film advertisement created by HALAL, Netherlands for Ace & Tate, within the category: Fashion.

ID&T strives to offer fresh, filtered and free tap water at all their festivals. Film advertisement created by Delight, Netherlands for ID&T, within the category: Recreation, Leisure.

Strategic planner: Corinne Genestay / Genestay Strategy

Film advertisement created by TBWA, Netherlands for Fluke, within the category: Industrial, Agriculture.

Children who connect with their mom via www.klm.com/callyourmom and invest the most time in it are rewarded with a flight ticket that takes them to her for Mother’s Day: 13 May. By encouraging people to video call their Mom to win a flight, KLM wants to also encourage children to call more often and to give their mothers the best gift she can get on Mother’s Day. A personal visit from her son or daughter. Please let us know if you are interested in speaking to anyone from the team behind this special campaign. Film advertisement created by DDB, Netherlands for KLM, within the category: Transport.

Shot purely by Booking.com employees using Go Pro cameras, One Mission offers a glimpse into Booking.com’s unique, fun and inspiring culture and has already notched up approximately 4 million views. Co-created by Dutch creative studio Cloudfactory and Booking.com, the campaign originated in 2016 with Booking.com encouraging its 14,000 global employees with a mission to document their year of travel. The result puts the brand’s diverse and passionate employees centre stage as they travelled to over 190 countries on personal holidays, and empowers the viewer to get out and experience what the world has to offer. Film advertisement created by Cloudfactory, Netherlands for Booking.com, within the categories: Hospitality, Tourism, Professional Services.

To surprise their customers the agency came up with a rocket that can be launched from a safe distance via an app. The mechanism is in the base. This starts the rocket and works via an app, coupled to Twitter. By sending a New Year’s tweet the rocket will be activated and launched within ten seconds. Communication between the app and rocket goes via Bluetooth. Direct advertisement created by SSSS & Orchestra, Netherlands for SSSS & Orchestra, within the category: Agency Self-Promo.

Film advertisement created by DDB, Netherlands for Centraal Beheer Achmea, within the category: Finance.

To jump start the development of the future generation of creatives, the four leading independent Dutch advertising agencies Achtung!, Dawn, Natwerk, and Sue decided to set up the first real traineeship program in the Netherlands: Uncommon. It is the first program of its kind with the clear aim to develop high-calibre advertising talent with experience across a wide range of disciplines. The challenges brands face nowadays can’t to be solved with creative communications alone. The depth of solutions that are expected from agencies need a new breed of creatives. They require digital natives who understand brands, storytellers who embrace innovation, strategists who are creative, and creatives who approach challenges with a start-up mentality. The program is comprised of four three-month rotations through each agency. Digital advertisement created by Achtung!, Netherlands for Uncommon, within the category: Professional Services.

Ambient advertisement created by Lemz, Netherlands for Hallmark, within the category: Personal Accessories.

Digital advertisement created by Khanna\Reidinga, Netherlands for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Selmore, Netherlands for Mona, within the category: Food.

Directors: Lernert & Sander Producer: Maarten Le Roy / WRONG Film advertisement created by N=5, Netherlands for Burgernet, within the category: Public Interest, NGO.

Digital advertisement created by Fitzroy, Netherlands for Ben & Jerry's, within the category: Food.

Campaign Site: http://www.porsche.nl/blindtrade From the 3rd of March onwards, car owners can trade their current vehicle for a brand new Porsche. After merely one week, more than 10,000 people have responded to the call. This is quite remarkable, since they will only know afterwards which model they offered their current car for. The total value of the cars offered is currently more than €84 million. From Ferraris to Aston Martins, large number of impressive models are being offered. So far, car owners have traded more cars than there are currently for sale on the largest car-sales websites in The Netherlands. Digital advertisement created by Achtung!, Netherlands for Porsche, within the category: Automotive.

Brain Trip is an interactive installation for the Surreal Worlds exhibition in the Centraal Museum Utrecht, in which you go on a voyage into surrealism via your brain waves. Because surrealism is inextricably linked to the subconscious, in this way we let the visitor truly experience surrealism. Ambient advertisement created by Rhinofly, Netherlands for Centraal Museum Utrecht, within the category: Recreation, Leisure.

Digital advertisement created by N=5, Netherlands for Alzheimer Nederland, within the category: Public Interest, NGO.