What’s more memorable: sampling a beer poured by a bartender, beer rep or festival worker, or sampling a beer poured from a video arcade machine after you defeat your pathetic opponent in a game called “The Last Barfighter”? Everything about the Big Boss Brewery Beercade was handcrafted in-house at McKinney — from the classic arcade-inspired frame construction to the typographical styling and illustrations to the video game itself. It takes beer trial from forgettable smell-and-sip to memorable gloat-and-guzzle. Ambient advertisement created by McKinney, United States for Big Boss, within the category: Alcoholic Drinks.

Film advertisement created by Rosetta, United States for Samsung, within the category: Electronics, Technology.

Film advertisement created by SS+K, United States for Jet.com, within the category: Retail Services.

Film advertisement created by FCB, United States for Cox Cable, within the category: Electronics, Technology.

As students at Syracuse University, it is startling to see the income inequality between the people on campus and the people in the city. Living here for the past three years has really opened my eyes to a different reality from the one I am so used to. Empathy is one of the most important traits to have. With that in mind, we wanted to show what poverty feels like through one of its most visible manifestations: panhandling. Experiential advertisement created by S.I. Newhouse School of Public Communications, United States for Oxfam, within the category: Public Interest, NGO.

Film advertisement created by Wieden + Kennedy, United States for P&G, within the category: House, Garden.

The Fender Custom Shop Founders Design 30th Anniversary Documentary intercuts archival footage and photos alongside present day interviews with eight of the original, influential Founding Master Builders who brought the historic shop to life. Reflecting on thirty years, their one-of-a-kind handcrafted Fender Custom Shop guitars remain as legendary today as the icons who wielded them throughout history including: Eric Clapton, Bob Dylan and many more. Follow along as they reflect on the early days of the Shop; their Founders Design Project guitars created for Fender Custom Shop's 30th anniversary in 2017; and the camaraderie they still share. Content advertisement created by A-Frames Creative, United States for Fender, within the category: Electronics, Technology.

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Editorial House/Sound Design/Mix:Vapor Post Film advertisement created by Alma, United States for AARP, within the category: Public Interest, NGO.

Film advertisement created by The Martin Agency, United States for Timberland, within the category: Fashion.

Film advertisement created by Cossette, United States for McDonald's, within the category: Food.

Film advertisement created by AKA, United States for ONCE, within the category: Recreation, Leisure.

Film advertisement created by Doner, United States for JBL, within the category: Electronics, Technology.

via Adweek Digital advertisement created by Nail, United States for Nail, within the category: Agency Self-Promo.

Film advertisement created by VML, United States for NAPA Auto Parts, within the category: Automotive.

Film advertisement created by Ignited, United States for Metal Gear, within the category: Gaming.

We created a real-life replica of a fictional video game weapon and asked unsuspecting people in New York to pose with it for a pop-up photoshoot. The participants did not know that the weapon prop was rigged to generate a recoil effect which was trigged via remote control. A police car and a mailbox were also rigged and synced with the weapon recoil to pop open when the weapon was pointed at them. Hidden cameras captured the shocked reactions of the participants who thought they caused some serious damage by accidentally pulling the trigger. Experiential advertisement created by whoisthebaldguy, United States for Warframe, within the category: Gaming.

Film advertisement created by Bartle Bogle Hegarty, United States for Barbie, within the category: Toys.

The static opening before every HBO show is one of the most iconic branding moments in entertainment. The “It’s What Connects Us” campaign reimagines the static through individual performances—featuring 61 in-character talent from shows including Game of Thrones, Last Week Tonight with John Oliver, Girls, Silicon Valley, Westworld, and more. It will run across all HBO platforms including HBO, HBO Now, HBO Go, YouTube & HBO Social Channels. Film advertisement created by Mekanism, United States for HBO, within the category: Media.