United States

WVA

It’s hard to know if alcohol brands are sustainable or not since they’re not really providing you with any concrete information. They’re mostly just talking about what grapes the wine is or what city the brewery is from. With this campaign, Adnams giving their audience the information that they want and need, but they are also giving them a tool to find tasty and sustainable options for their drinkers. Integrated advertisement created by Academy of Art University, United States for Adnams, within the category: Alcoholic Drinks.

WVA

Film advertisement created by TBWA, United States for Chicago Comedy Film Festival, within the category: Recreation, Leisure.

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2019 Clio Entertainment Juror: Pam Postrel Film advertisement created by MOCEAN, United States for Toy Story 4, within the category: Movies.

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Film advertisement created by The Richards Group, United States for AE Dairy, within the category: Non-Alcoholic Drinks.

WVA

Film advertisement created by The Richards Group, United States for AE Dairy, within the category: Non-Alcoholic Drinks.

WVA

While many period stigmas and misconceptions stem from centuries of baseless taboos and lack of education, even women in developed countries with adequate education systems feel shame and an inability to talk about periods. This proves that period shaming transcends culture and society. Unfortunately, it is universal. Because of this, issues associated with menstruation such as period poverty exist with its victims unable to speak out and seek help. We were tasked with undoing period stigmas and change the way the world talks about them. Connecting Periods encourages period positive language amongst people who were already trying to become more effective and impactful communicators by partnering with Grammarly. The millions of daily Grammarly users make mistakes such as misusing periods or forgetting them altogether. We saw that as an opportunity to raise awareness on societal shaming of periods, encourage period positive language, and literally position periods as a normal topic of discussion that doesn’t need to be euphemized or hidden. Digital advertisement created by Miami Ad School, United States for Grammarly, within the categories: Electronics, Technology, Professional Services.

WVA

Burger King was looking to target millennials in a Halloween inspired campaign. We discovered that one of the biggest fears of this demographic is needles, which is why they are the lowest demographic that donates blood. This Halloween we decided to motivate this generation to face one of their biggest fears while doing good all at the same time. We created a campaign where The Burger King revealed that he is in fact a vampire. We discovered that a pint of blood can save up to three lives. On October 31st, bloodmobiles will be stationed outside every Burger King location and if customers donate a pint of blood they will receive 3 whoppers in return. Film advertisement created by S.I. Newhouse School of Public, United States for Burger King, within the category: Food.

WVA

Dudnyk partnered with Philadelphia-based, non-profit Simon’s Heart to help raise awareness of sudden cardiac arrest (SCA)—the #1 killer of student athletes. After losing their son to SCA, Simon’s Heart founders are leading the mission to save the lives of children by raising awareness and encouraging action. Dudnyk recognized the need to create a compelling campaign that would stop parents in their tracks, breaking through complacency and showcasing the dire nature of SCA. The campaign features three different stark and solemn athletic settings: a field, a court, and a pool. Each setting is marked with the headstone of a student athlete—another lost heart—while the attention-grabbing headline rests heavily on the ground. Integrated advertisement created by Dudnyk, United States for Simon’s Heart, within the category: Public Interest, NGO.

WVA

We wanted Budweiser to be the first alcohol brand to take action in getting people to actually drink responsibly. Digital advertisement created by The Creative Circus, United States for Budweiser, within the category: Alcoholic Drinks.

WVA

Virgin Atlantic airline is looking to inspire people to be more spontaneous by creating a new sub-brand that adds both flight and hotel booking with the touch of a button. Introducing, Virgin Carry-On, a unique flight and hotel booking experience where your final destination is a surprise.

WVA

TV campaign, with digital, print, radio, OOH and social support, is the first to support FirstBank’s year-old tagline, “Banking for good.” Are “bank” and “good” an unlikely word pair? The three spots suggest as much. In each, it is FirstBank’s good customer service that astonishes. A husband transformed into a hedgehog, or able to walk on water, or a neighbor’s alien abduction, not so much. Film advertisement created by TDA_Boulder, United States for FirstBank, within the category: Finance.

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People don’t socialize face-to-face as much as they used to, especially at bars. The Make a Bud Get a Bud App pulls people away from their phones and brings them together over a beer. Digital advertisement created by S.I. Newhouse School of Public Communications, United States for Budweiser, within the category: Alcoholic Drinks.

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Film advertisement created by Scrap Creative, United States for Scott Sports, within the category: Sports.

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Girl Scouts are more than cookies. Film advertisement created by Atalah, United States for Girl Scouts, within the category: Education.

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Digital advertisement created by S.I. Newhouse School of Public Communications, United States for Burger King, within the category: Food.

WVA

Burger King’s current Halloween campaign doesn’t get enough attention from millennials. We decided to drive millennials to stores by targeting their nostalgia and adding a Halloween twist. Integrated advertisement created by S.I. Newhouse School of Public Communications, United States for Burger King, within the category: Food.

WVA

International branding and design agency Trollbäck+Company today unveils a collaboration with Decoded Advertising to create a brand film for Penn State University. The short film, currently being used to excite potential Penn State students, which creates pride in those who already attend and also nostalgia in alumni, is made from video content supplied by Decoded and Penn State with editing, animation and typography by Trollbäck+Company. Creating a different kind of film Penn State wanted a visual asset that promoted the campus, facilities and university ethos, which they could proudly use across social media and web, that was compelling enough to play at big events. Elliott Chaffer, Executive Creative Director, Trollbäck+Company, says: “With the content Decoded Advertising and Penn State gave us, we created a visual strategic response that demonstrated the path we wanted to take. We knew it had to be punchy and vibrant. We brought the video to life by carrying out the editing and working on the typography at the same time, layering the text and music in the brand film and ultimately bringing everything together.” The musically driven and percussive brand film features the Penn State chant which plays out at football games – ‘We are Penn State’. The fast-paced film contains many examples of how to animate typography, including repetition of text, as well as words morphing into new words to create an interesting visual hook. Some words move slowly while others shoot across the screen to create impact. Small discovery elements appear throughout the film so that the video can be watched repeatedly, providing the viewer with surprises each time. It’s all in the edit Chaffer adds: “It’s complicated to get the pictures, music and words to work together. It requires the editor and animator to be in the same headspace and to work closely together, which is a process that we love. “It’s all about the rhythm and pace and how many frames there are. We know younger people are used to reading fast moving text online, and that allowed us to increase the speed of the text on screen in places. We’re very flexible about how we work with clients. On this project we were design and production partners which allows us to use our expertise in motion graphics to create a film we were all proud of.” Film advertisement created by Trollbäck, United States for Penn State University, within the category: Education.

WVA

For it's 2.0 Hello Happy Campaign, Benefit Cosmetics launched a soft foundation including the flawless brightening option and the velvet powder. Orchid was commissioned to help build the launch campaign of its social platform introducing the 12 new shades.

WVA

Film advertisement created by Cole & Weber, United States for Washington Lottery, within the category: Gaming.




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