United States
Around the ages of 11-13, from being strong confident females, who are outspoken about their achievements and opinions, girls suddenly fall silent. Research that shows that around this age, girls experience a huge decrease in body satisfaction, confidence and voice which can carry through their adulthood. Girls Leadership equip young girls with the skills to exercise the power of their voice. So they can know, respect and express themselves. Helping them to navigate and shape their world. The campaign united girls and women on and off the screen in both their vulnerability and strength. Featuring first-person interviews from 40 real women, between the ages of 13-83, who had never met before, we explored what voice meant to them and the effect it’s had on their lives. The result was an empowering 2 minutes and 43 seconds campaign that united women on and off the screen in both their vulnerability and strength. From moments where these courageous women struggled to find the words to express their pain to times when their words of courage emboldened others, their powerful stories speak for themselves. And encourage women to share their own stories with the hashtag #MyVoiceMyPower.
As a follow-up to Il Makiage’s “100% high maintenance” launch, we’re digging deeper into what being a makeup maximalist really is. Our integrated campaign empowers women to find their signature looks and MAKE (UP) THEIR MARK with Il Makiage by highlighting the idea that makeup helps women stand out. Our ads pay homage to the icons in history and pop culture whose makeup has become their signature mark and encourage women to be equally daring and unapologetically bold - to find their marks and make their statements. Integrated advertisement created by Miami Ad School, United States for Il Makiage, within the category: Beauty.
Film advertisement created by The Community, United States for Mercedes-Benz, within the categories: Automotive, Electronics, Technology.
Film advertisement created by BBDO, United States for Hormel, within the category: Food.
Sustainability can be an ugly, overused word. It can mean greenwashing for the sake of it and compromising on taste. Which Adnams doesn’t. Sustainability needs to taste good. Adnams has a deep heritage and ongoing commitment to sustainability. It constantly innovates to create products that give back to the earth it borrows from. But Adnams is only one company pursuing sustainability. What happens when other companies aren’t sustainable? Rising tides, lakes of fire... In other words? The apocalypse.
Thinking in Color is the first user generated content color spectrum ever created as an immersive experience to inspire creativity by actually visualizing the colors your mind creates. Sherwin-Williams is obsessed with color and innovation. They don’t just see color, they see color as an immersive experience. Thinking in Color is the first ever opportunity to actually experience colors created by the mind. Collaborating with Wunderman Minneapolis, the team created from scratch brain-wave monitoring technology to generate hues based on brain activity. In real-time, the brain-wave monitoring headset translates brainwave activity and then visualizes the data into unique colors experiences. Since its debut, Thinking in Color has been creating unique colors from 16 million possibilities, for over 2,000 participants. These unique experiences helped create the first ever Architect Series from Sherwin-Williams, a twelve-color chip set inspired by the minds of architects. Experiential advertisement created by Wunderman, United States for Sherwin-Williams, within the category: House, Garden.
Film advertisement created by The Community, United States for Corona Beer, within the category: Alcoholic Drinks.
Produced and shot entirely in-house by Dagger, "Listen" is the first brand spot in the new "Whatever It Takes" campaign from Boys & Girls Clubs of America. The spot creatively reveals what BGCA explicitly does, using sound to break-through the attention barrier, in an attempt to resonate with eight distinct audiences ranging from parents to donors, alumni, and more. Film advertisement created by Dagger, United States for Boys & Girls Club of America, within the category: Public Interest, NGO.
Communication through a screen is not easily understood by individuals who lack emotional intelligence. To help make digital communication more accessible to everyone, we created CTRL Emotion. Digital advertisement created by S.I. Newhouse School of Public Communications, United States for Apple, within the category: Electronics, Technology.
Film advertisement created by Copacino+Fujikado, United States for 14 Hands, within the category: Alcoholic Drinks.
Avery Dennison is a worldwide leader specialized in labeling and packaging solutions. The Challenge is to bring people from different packaging related professions; Producers, designers, printers onto a single packing portal. Integrated advertisement created by Cairo Ad School, United States for Avery Dennison, within the category: House, Garden.
Digital advertisement created by S.I. Newhouse School of Public Communications, United States for Twizzlers, within the category: Confectionery, Snacks.
1800 Seconds: a short documentary uncovering the lives of 10 artists who came together in the iconic Westlake Studios to create an album, curated by Pusha T and presented by 1800 Tequila. Content advertisement created by Experience Interaction, United States for 1800 Tequila, within the categories: Alcoholic Drinks, Music.
Kids are kids, so feed them like they are. Film advertisement created by The Creative Circus, United States for Kraft, within the category: Food.
Film advertisement created by Orcí, United States for Honda, within the category: Automotive.
Film advertisement created by Quirk, United States for Dia&Co, within the category: Fashion.
Experiential advertisement created by Academy of Art University, United States for The New York Times, within the category: Media.
Heinz has been an original soundtrack to every meal for 150 years. From a smack to a squirt to a squeeze, each Heinz ketchup bottle is an orchestra of unique sounds. Introducing “Ketch the Beat” — an interactive experience where you can create your own tomato rhapsody from the sounds of a Heinz ketchup bottle. Digital advertisement created by Miami Ad School, United States for Heinz, within the categories: Food, Music.
Insight: 1 in ever 4 college students get an STD in their 4 years of college. Solution: On Halloween day, give 1 in 4 college students an STD at select Burger King locations. Experiential advertisement created by S.I. Newhouse School of Public Communications, United States for Burger King, within the category: Food.
Film advertisement created by Machinery, United States for Mystic Aquarium, within the categories: Hospitality, Tourism, Recreation, Leisure.