Advertising agency Humanaut launched a national ad campaign for Brooklyn, New York based home furnishings retailer West Elm. The integrated effort debuted Oct. 9 and features a 30-second TV commercial, five 15-second web spots, banner ads and social media. This is West Elm’s first-ever TV campaign and Humanaut’s first work for the brand. Get “House Proud” is about celebrating those seemingly small moments in your life that actually feel like huge victories on your journey to expressing your personal style at home, as an adult. In the tongue-in-cheek TV spot, a narrator leads viewers through a series of slow-motion scenes where homes—and West Elm customers—are transformed by key furniture pieces, such as a mid-century modern dresser, white-linen sofa and a sustainably sourced coffee table. “People suddenly think they should take their shoes off when they walk in to your house,” she notes as a host appears bewildered by her guest’s gesture. In another scene, a woman relishes her new living room piece as we’re told: “Your couch has another couch for your feet—it’s called a chaise.” Social media will carry the hashtag #mywestelm, which customers regularly use when sharing pictures of their homes proudly featuring their West Elm furniture and decor. “There comes a moment in everyone’s life when they buy an item for their home that gives them a true sense of pride—it’s like you've crossed over and finally become an adult,” said David Littlejohn, Humanaut’s Chief Creative Director. “We wanted to capture those genuine moments and encourage everyone to get ‘House Proud’ thanks to West Elm's affordable assortment of modern, artful designs, handcrafted pieces and sustainably sourced products.” West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands. Headquartered in Brooklyn, NY, West Elm harnesses the power of design and human connection to enrich lives. Everything West Elm does is designed to make an impact, from creating unique, affordable designs for modern living, and commitments to Fair Trade Certified, from LOCAL and handcrafted products to community-driven collaborations and events. It currently operates 103 stores in the U.S., Canada, UK and Australia, ships internationally to customers worldwide and has unaffiliated franchisees operating stores in Mexico, the Middle East, Philippines and South Korea. Film advertisement created by Humanaut, United States for West Elm, within the category: House, Garden.

Film advertisement created by Cerberus, United States for Fest Cola, within the category: Non-Alcoholic Drinks.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.

Film advertisement created by Mechanica, United States for Forcepoint, within the category: Professional Services.

Teleflora, the world’s leading floral delivery service, announced the launch of its new Mother’s Day national campaign and a partnership with singer and songwriter Jason Mraz. The company is honoring all sacrifices and fearless acts of love this Mother’s Day with the launch of the “Love Makes a Mom” campaign. The campaign introduces three sixty-second videos featuring fearless moms who earned their title with beautiful displays of love. From a biological mom whose love for her daughter with Down syndrome helped her family thrive, to an Army Veteran who stepped in to raise her younger sister, and an LGBT couple who worked through adversity to raise their beautiful family, the videos show that while motherhood has a different path for each woman, the only prerequisite is love.

Film advertisement created by Grey, United States for Ad Council, within the category: Public Interest, NGO.

Film advertisement created by Barbarian, United States for Solace, within the category: Professional Services.

Film advertisement created by Cactus, United States for ManTherapy.org, within the category: Professional Services.

Film advertisement created by Preston Kelly, United States for Twin Cities YMCA, within the category: Public Interest, NGO.

Film advertisement created by Lucky Generals, United States for Amazon, within the category: Retail Services.

Film advertisement created by 180LA, United States for Zumba, within the category: Recreation, Leisure.

Coyle, Kevin Lu, Shane Simpson, Domel Libid Film advertisement created by GMMB, United States for Washington Healthplanfinder, within the category: Professional Services.

Ambient advertisement created by Y&R, United States for TECHO, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, United States for American Diabetes Association, within the category: Public Interest, NGO.

Relativity media hired thinkmodo to create a viral marketing campaign that would generate press & media buzz for their film "limitless". Digital advertisement created by Thinkmodo, United States for Limitless, within the category: Media.

Digital advertisement created by David&Goliath, United States for New York New York Hotel and Casino, within the category: Recreation, Leisure.