Integrated advertisement created by Serviceplan, United States for Varo Bank, within the category: Finance.

The Snow Fox is a wintry tale of a young child who adventures through the forest with a newfound furry friend in search of his/her mother. But this is no ordinary story. The Snow Fox is powered by words. As the child reads, the story animates. When a sentence is finished, the story automatically transitions to the next scene. Word by word the story comes to life, bringing an element of magic to special bedtime story bonding moments between parent and child. Using the latest SiriKit to turn voice into a reading gesture—a mobile first—The Snow Fox gives new life to the oldest form of story while transforming how we incentivize our children to learn. At the end of The Snow Fox, children can create a short memento of their narration to share with family and friends. Digital advertisement created by AKQA, United States for AKQA, within the category: Agency Self-Promo.

Pre-roll ads edited in real time to match all the viewer’s online behaviors, likes and interests. In the time it takes to load pre-roll, MatchMaker analyzes millions of data points about the viewer — that they stream country music, make dinner reservations at steak houses, subscribe to outdoor magazine and much, much more. Then it scans a matrix of hundreds of video clips of Tennessee activities to find matches, editing a commercial perfectly aligned to their interests in real time. So rather than seeing a tourism ad that tries to appeal to everyone, viewers saw a custom commercial created just for them. The geo-targeting filter even ensured the attractions shown were within driving distance of the viewer’s home. Viewers could then explore the attractions featured in each scene of their vacation on Tennessee’s website. So they could plan their real trip to Tennessee and share it with others. Digital advertisement created by VML, United States for Tennessee Department of Tourist Development, within the category: Transport.

Film advertisement created by Vitro, United States for UC San Diego, within the category: Education.

Film advertisement created by DDB, United States for State Farm, within the category: Finance.

Film advertisement created by Barton F. Graf, United States for GrubHub, within the category: Professional Services.

Film advertisement created by gnet, United States for Xbox, within the categories: Electronics, Technology, Gaming.

Film advertisement created by Pereira & O’Dell, United States for Annie's Homegrown, within the category: Food.

This December, 32 young women stood in the heart of New York’s holiday festivities and performed a new take on the holiday classic, “Silent Night.” As people gathered for their performance in front of the Lotte New York Palace Hotel, they realized that the words to the familiar song had been changed with lyrics describing the pain and fear of those trapped in conflict areas around the world, and the hope and relief that can be provided by humanitarian aid. The performance has been turned into a docu-style video now available on social media, with the goal of raising funds for the United Nations Central Emergency Response Fund (CERF.) Visit DonateMiracles.org to support this effort. Film advertisement created by VML, United States for Central Emergency Response Fund, within the category: Public Interest, NGO.

IW Group launched McDonald’s Bacon event with a groundbreaking spot that utilized Asian American Influencers as the stars, the director and the content producers—a first for a McDonald’s broadcast commercial. This quirky spot captures an authentic voice for the brand, the target and the influencers (Amber Liu, Mike Bow, Wesley Chan and Wong Fu Productions). Unique content was also created for Amber and Mike’s respective YouTube channels. Film advertisement created by IW Group, United States for McDonald’s, within the category: Food.

Film advertisement created by Serve Marketing, United States for FosterParentsRock.org, within the category: Public Interest, NGO.

Electric Daisy Carnival crashes into Las Vegas this weekend and the city is ready for 150,000+ partiers to light up the streets and clubs. As a preview to this 72 hour party, we surprised some unsuspecting guests at the MGM Grand Hotel & Casino by turning an elevator into a “vertical nightclub” featuring the global superstar DJ duo Krewella. Ambient advertisement created by R&R Partners, United States for Electric Daisy Carnival, within the category: Recreation, Leisure.

In their latest offering, Rattle charted a course to evolve the brand, elevate the messaging, and create a look and feel that positions BHC as an ambassador to Boston by way of its harbor. Film advertisement created by Rattle Advertising, United States for Boston Harbor Cruises, within the category: Recreation, Leisure.

Film advertisement created by Smith Brothers, United States for Dum Dums, within the category: Confectionery, Snacks.

Film advertisement created by McGarrah Jessee, United States for Haggar, within the category: Fashion.

Is it a touchscreen? Or is it a magic device that gets you great restaurant-quality food? The answer is yes! Step up to the Sheetz touchscreen, and you may happily just get more than you bargained for. Place your order, and instead of convenience store food – you’ll get transported to a restaurant-quality, made-to-order food experience. Film advertisement created by Tattoo Projects, United States for Sheetz, within the category: Retail Services.

About 100 years ago Bacon, Texas lost its location on the map when the local post office closed. Now it’s up to Church’s Chicken and fans of bacon everywhere, to make Bacon, Texas official again. As part of the campaign activation, Church’s hit the road to spread the word of their mission, first stopping at the original location of Bacon, Texas and then onto San Antonio, where the iconic fast-food chain was founded, to hand out their new Texas Cut Bacon Chicken Sandwich and launch an official petition to put Bacon back on the map in the state of Texas. “This isn’t about more battles in the chicken sandwich war, this is about bacon and Texas. And Bacon, Texas,” said Jared Kozel, Executive Creative Director at Wunderman Thompson Atlanta. “We wanted to stay true to the Church’s brand and focus on the roots of the flavors behind their new limited time offering. To us, this delicious chicken sandwich and it’s Texas Cut bacon puts bacon back on the map in Texas figuratively. With this creative activation, it’s our goal to try and do it literally as well.” Film advertisement created by Wunderman Thompson Atlanta, United States for Church’s Chicken, within the category: Food.

Film advertisement created by Wing, United States for Havana Film Festival, within the category: Recreation, Leisure.

Film advertisement created by Ron Foth, United States for California Academy of Sciences, within the category: Recreation, Leisure.

Senior Business Affairs Manager: Julie Petruzzo Film advertisement created by Goodby Silverstein & Partners, United States for NBA, within the category: Recreation, Leisure.