Panettone is a Holiday tradition, always present in moments when families get together. That’s why we decided to get people closer to their loved ones this Thanksgiving, by surprising them at the heart of Times Square! Experiential advertisement created by Samba Rock, United States for Bauducco, within the category: Food.

Film advertisement created by Tether, United States for Krusteaz, within the category: Food.

Princess Cruises launched its first advertising campaign written and produced specifically for its international markets, titled "Princessa." It showcases the most popular worldwide cruise destinations offered by Princess Cruises through a beautiful storytelling moment of a multi-generational family onboard.

California’s Monterey County gets pushed to get healthy. Or at least, healthier. An integrated TV, digital, ambient, print and transit campaign touts kale, soccer, hiking and the gym—and disses donuts—while it also serves as the launch campaign for the newly formed, nonprofit Montage Health, Monterey, Calif. The work is advertising agency School of Thought’s first for the newly formed client. The business goal is simply to create awareness for the new health association, which offers health insurance, clinic and home care, wellness/fitness centers, and also includes the county’s largest hospital. As a non-profit, though, the community goal is equally important, and that is to improve the county’s overall health. Monterey county was recently named California’s 22nd healthiest, and the campaign comes as a call to “do better.” Three TV :30s appear on all networks during prime time and feature programming. As a sequence, the spots issue the health challenge (“Plant a Flag”), empathize with the hard choices people need to make (“All In”), and show their progress, as well as a few setbacks (“We Got This”). Each also runs online, along with a fourth video (“New Energy”) focusing on one soccer hopeful who will not be competing in the World Cup. The campaign tagline is “We are Montage Health. And we got this.” Additionally, ambient advertising will turn up at races and hiking trails, congratulating those who push their bodies, and at produce markets, congratulating those who reach for the greens. Full pages in all five local newspapers stress the need for a good food and exercise. And a busside ad appearing on all county lines may startle those drivers of a certain compact who enjoy a donut on the go. Film advertisement created by School of Thought, United States for Montage Health, within the category: Health.

Ambient advertisement created by Miami Ad School, United States for Canon, within the category: Public Interest, NGO.

Film advertisement created by Mekanism, United States for HBO, within the category: Media.

Digital advertisement created by 72andSunny, United States for Skylanders, within the category: Gaming.

Digital advertisement created by Pereira & O’Dell, United States for Memorial Sloan Kettering, within the category: Professional Services.

After more than a year stifled in lock down, Iceland wants you to reawaken your senses with an Icelandic adventure. The first 100 visitors to book a slot at the pop-up shop in Reykjavik and turn up with a valid plane ticket showing their arrival in Iceland from June 24th onwards will have their old, tired sweatpants transformed by hand by Icelandic designer Ýr Jóhannsdóttir, into a pair of bespoke hiking boots, with any remaining fabric becoming the bag in which to carry them home. Integrated advertisement created by SS+K, United States for Iceland, within the categories: Hospitality, Tourism, Recreation, Leisure.

Group Director of Communications Planning: Carrie Parent Film advertisement created by Duncan/Channon, United States for California Department of Public Health, within the category: Public Interest, NGO.

Digital advertisement created by The Factory, United States for Facebook, within the category: Electronics, Technology.

Film advertisement created by Sapient Nitro, United States for Lavazza, within the category: Non-Alcoholic Drinks.

Film advertisement created by LRXD, United States for Tavern Hospitality Group, within the category: Food.

Editor: J.P. Bernardo

Digital advertisement created by Matter, United States for Unicef, within the category: Public Interest, NGO.

Abused children often hide subconscious clues of their situations in classroom drawings. Unfortunately, many of these signs are discovered too late. To shed light on this, we opened an exhibit in the heart of Miami Art Week, where unsuspecting visitors were exposed to art with a hidden twist. Film advertisement created by República, United States for Amigos for Kids, within the category: Public Interest, NGO.

Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Art Director: J.D. Humphreys Film advertisement created by McKinney, United States for Sherwin-Williams, within the category: House, Garden.