Film advertisement created by TBWA, United States for Taco Bell, within the category: Food.

Do people really win those big money checks from Publishers Clearing House? Heck yes they do, and we’re about to launch a new campaign starring Wayne Brady to prove it. Film advertisement created by Ron Foth, United States for Publishers Clearing House, within the category: Gambling.

“The Chairman” is a bi-weekly webisode series presented by Village Voice and New York Writes Itself staring “Goodwife” actor, Kevin Conway as The Chairman. Conway reads the best and most impactful excerpts from the official New York Writes Itself script from his iconic chair at various locations throughout New York City. Created by Leo Burnett New York, “New York Writes Itself” is an ongoing series of creative productions fueled by the real people of New York – what people see and hear in the city is recorded as a script, which forms the inspiration for music, creative writing, art exhibitions and more. Production: @radical.media Film advertisement created by Leo Burnett, United States for Village Voice, within the category: Media.

The static opening before every HBO show is one of the most iconic branding moments in entertainment. The “It’s What Connects Us” campaign reimagines the static through individual performances—featuring 61 in-character talent from shows including Game of Thrones, Last Week Tonight with John Oliver, Girls, Silicon Valley, Westworld, and more. It will run across all HBO platforms including HBO, HBO Now, HBO Go, YouTube & HBO Social Channels. Film advertisement created by Mekanism, United States for HBO, within the category: Media.

Film advertisement created by Creative Energy, United States for Pal's, within the category: Food.

Film advertisement created by The Martin Agency, United States for Geico, within the category: Finance.

Film advertisement created by Creative Energy, United States for Pal's, within the category: Food.

Today, DDB Worldwide has unveiled an evolved brand positioning brought to life by a billboard running in one of the least expected places imaginable - a sheep farm in Garston, New Zealand. Carrying the address www.unexpectedworks.com, the billboard redirects to DDB’s homepage featuring the refreshed visual identity. While the campaign may seem like an antithetical way to launch a new brand positioning with Garston having a population of 100 humans and 40,000 sheep, it recognizes creativity is the most powerful when it's unexpected. DDB Worldwide has a rich history of tapping into the unexpected dating back to Volkswagen ‘Lemon’ and finding more contemporary interpretations in campaigns, including Skittles ‘Broadway Musical’, Marmite ‘Gene Test’ and Stayfree ‘Project Free Period’. “The formula for creating breakthrough creative work that drives business results is timeless,” DDB Worldwide Chief Creative Officer Ari Weiss said. “It’s how we bring that formula to life that changes on a daily basis. We’re not reinventing the wheel here. We’re simply putting more focused language around a truth that anyone who has ever worked at DDB can feel in their bones: Unexpected Works.” Integrated advertisement created by DDB, United States for DDB, within the category: Agency Self-Promo.

Film advertisement created by Broadhead, United States for South Dakota Department of Social Services, within the category: Public Interest, NGO.

Title Design: Laundry! Digital advertisement created by RPA, United States for Newport Beach Film Festival, within the category: Recreation, Leisure.

For all the changes in advertising over the past few decades, one thing has remained constant—the central, inimitable power of creativity to drive business. That idea was the driving force behind the creation of Muse by Clio, a content platform devoted solely to creativity. A platform for creatives, by creatives. In this piece, we explore exactly how Muse delivers on their brand's promise to "dig deeper" into creative through stories/series that explore and celebrate the work, the people and the process of creativity at the highest level.

Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

Film advertisement created by McCann, United States for Hulu, within the category: Electronics, Technology.

Digital advertisement created by Oppermanweiss, United States for Tullamore Dew, within the category: Alcoholic Drinks.

The advertising targets “frequent car washers,” who tend to be older (35 – 64, $70K+ household income) and want a quality wash with interior cleaning. Younger drivers, by contrast, favor low-cost, no-frills or DIY car washes. Advertising Agency: BooneOakley, Charlotte, U.S.A. Film advertisement created by BooneOakley, United States for Autobell, within the category: Professional Services.

Film advertisement created by DNA, United States for Taco Time, within the category: Food.

Film advertisement created by Cutwater, United States for Brawny, within the category: House, Garden.