Film advertisement created by McGarrah Jessee, United States for Guitar Center, within the category: Recreation, Leisure.

Digital advertisement created by Walrus, United States for Effie Awards, within the category: Professional Services.

Non-profit organization Change The Ref (CTR) is on a mission to maintain awareness about school shootings. It’s their hope that a new disruptive campaign – Bring Back Lockdown – will do just that by urging Americans to push their representatives to legislate stricter gun control measures. Gun-related violence in schools is a pervasive issue and has greatly increased in recent years. However, for the first time in decades, school shootings stats have decreased – only due to the COVID-19 lockdown. It’s shocking to think that it took a global pandemic to reduce America’s school violence epidemic; but it’s important for people to realize that one problem (COVID-19 pandemic) can’t be the only way to solve another problem (school shootings). Children should feel safe in their schools regardless of societal conditions. As the world opens and people reemerge, school shooting survivors are making their voices heard – they demand action; they demand security. ‘Bring Back Lockdown’ leverages CTR’s use of urban art and nonviolent creative confrontation to expose the disastrous effects of the mass shooting pandemic to spark the conversation from the ground up. The film is a creative misdirection on Covid and the resulting lockdown. Its intention is to make people stop and think. Featuring Parkland student liana Waitze Zuckerman, 'Bring Back Lockdown’ leverages the Covid lockdown as a metaphor intended to spark debate and encourage people to visit BringBackLockdown.com, where they can petition their local congressperson, pressuring them to act on gun reforms. Film advertisement created by Ogilvy, United States for Change the Ref, within the category: Public Interest, NGO.

In celebration of Hispanic Heritage Month, New York’s Hot 97 Radio host, Laura Stylez, partnered with Boost Mobile to honor the Hispanic-American experience – sitting down to interview former NASA Astronaut José M. Hernández, and Project Runway All-Star winner Mondo Guerra, among others. Content advertisement created by 1 Trick Pony, United States for Boost Mobile, within the category: Electronics, Technology.

Film advertisement created by RTC, United States for Tysabri, within the category: Pharmaceutical.

Film advertisement created by DDB, United States for Blue Moon, within the category: Alcoholic Drinks.

Ernest Hemingway novels are universally considered to be modern masterpieces, but younger generations aren't reading them. To help peak their interest, we're taking his most famous works and turning them into :15 films which they can easily watch in their social feeds. Digital advertisement created by Ogilvy, United States for The Ernest Hemingway Foundation, within the category: Public Interest, NGO.

Digital advertisement created by One/x, United States for Farm Sanctuary, within the category: Public Interest, NGO.

Film advertisement created by Grok, United States for Savers Thrift, within the category: Retail Services.

Film advertisement created by BBDO, United States for MLB, within the category: Recreation, Leisure.

Film advertisement created by 180LA, United States for Geothermal Exchange Organization, within the category: Public Interest, NGO.

Content advertisement created by Wieden + Kennedy, United States for KFC, within the category: Food.

Film advertisement created by 72andSunny, United States for Cheerios, within the category: Food.

Research showed that only 9% of Golden Chick customers were first timers – meaning trial was successful at creating loyalty. And no wonder – Golden Chick’s superior quality in the QSR chicken category was obvious, as one of the few brands growing in a competitive market. To keep growth on the climb, we knew we needed to generate more trial. What better way to do that than to capture real, authentic reactions to those first-bite moments? So we took to the Golden Chick trailer to streets to sample real menu items for real people, and the results were pretty darn tasty. Experiential advertisement created by Loomis, United States for Golden Chick, within the category: Food.

Experiential advertisement created by Forsman & Bodenfors, United States for Volvo, within the category: Automotive.

Oskar Blues wanted to extend their culture into the SOB brand they were launching by bringing their true authenticity and voice forward. The need to distance themselves from the big beer companies, who use identical language to present their brands, provided SOB the ability to carve their own niche in the alcohol space. Film advertisement created by Agency Squid, United States for Oskar Blues, within the category: Alcoholic Drinks.

Film advertisement created by Arnold, United States for Santander, within the category: Finance.