The Donald Book Club

The Wild Detectives bookstore wanted to boost its online sales among Millennials, but nowadays they mostly consume short content. That’s what makes Donald Trump’s Twitter account an influential source of misinformation. So, we created The Donald Book Club. A twitter account that replies in real-time each of his thoughts and opinions with contextualized books, to redirect the attention his tweets got towards books that provide a broader perspective of what he talked about, along with an URL to buy them. Reminding millions of people about the importance of reading, before tweeting. Digital advertisement created by Dieste, United States for The Wild Detectives, within the category: Recreation, Leisure.