Witness Greatness

Kendrick Lamar - who is nominated for 11 Grammy awards and is set to perform on stage at the Grammys on February 15th - returns to his hometown of Compton, CA, where some of the city's residents band together for a poignant rendition of his hit song, "Alright." Account Directors: Pamela Lloyd, Mike Peditto Account Executives: Ashley Pratt, Caroline Hanley Director of Production: Brian O'Rourke Executive Producer: Anh-Thu Le Producer: Micah Kawaguchi-Ailetcher Director of Business Affairs: Linda Daubson Executive Business Affairs Manager: Lisa Lipman Director of Digital Strategy + Social Media: Rohit Thawani Assistant Editors: Clark Rives, Kelly Henson Telecine: Apache Executive Producer: LaRue Anderson Flame Assistant: Jorge Tanaka Sound design / mix: Beacon Street Studios Digital advertisement created by TBWA, United States for Grammy, within the category: Professional Services.