Serving up a very British antidote to a category awash with pristine portrayals of home fitness, Wattbike’s campaign shows real people working out after a long shift, squeezing in a session before breakfast or on daddy-duty and whilst borrowing an ironing board as a makeshift laptop stand. The TV and VoD campaign for this extensive campaign which runs from October through to January was planned and bought by Bountiful Cow. Film advertisement created by Matta, United Kingdom for Wattbike, within the categories: Health, House, Garden, Sports.

The Wild, Jungle Creations’ creative agency, has partnered with National Lottery operator Camelot to create its first advert ‘Dreams’ for The National Lottery, as part of a campaign that highlights the thousands of local football projects that have been supported by Good Causes funding across the UK. Through this campaign, The Wild and Camelot are aiming to inspire people to play The National Lottery by educating them on the positive impact that Good Causes funding has on local communities. First launching with this advert, it will be followed by two mini documentaries that will tell the story of some of the talented beneficiaries including a 92-year-old footballer and a woman called Sophie, who is a member of Street Football Wales, a social inclusion charity that exists to improve the lives and opportunities for socially excluded people in Wales using street football. Following previous work with The National Lottery Promotions Unit (NLPU), The Wild this time worked with Camelot on an advert to bring to life some of the incredible projects supported by the, on average, £30 million raised each week for Good Causes across the UK. A total of over £40 billion has now been raised by The National Lottery since 1994. The latest advert from The Wild will be distributed across social platforms and pre-roll on Quantcast and YouTube. All media has been planned and implemented by Vizeum UK and will be supported by a wider campaign which will also run on radio and in selected podcasts. Film advertisement created by The Wild, United Kingdom for National Lottery, within the category: Gaming.

Film advertisement created by Saatchi & Saatchi, United Kingdom for BT, within the category: Media.

Film advertisement created by Havas, United Kingdom for Finish, within the category: House, Garden.

Film advertisement created by VCCP, United Kingdom for O2, within the category: Sports.

Digital advertisement created by Lowe, United Kingdom for Becel, within the category: Food.

Digital advertisement created by Sell! Sell!, United Kingdom for Racing Post, within the category: Gaming.

Film advertisement created by BBC Creative, United Kingdom for BBC Three, within the category: Media.

Digital advertisement created by BBDO, United Kingdom for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, United Kingdom for Dove, within the category: Beauty.

Film advertisement created by Mother, United Kingdom for IKEA, within the category: Retail Services.

Technology allows us to do more, experience more and achieve more. But currently the benefits aren’t universally shared. Mainstream products are too often designed without disabled users in mind. RLSB have created the Everybody Technology initiative to raise awareness of the issue by encouraging technology developers to serve the needs of people with disability, promoting their inclusion and realising their potential. Brief: Promote the Everybody Technology initiative by creating an online film. Idea: In a single, gradual camera move back, we reveal many different people sat in chairs, changing one after another. They are men, women and children, from different cultures, backgrounds and disabilities, who all appear to be speaking the words of Professor Stephen Hawking’s call for Everybody Technology. The film featured volunteers of all abilities, including a true example of someone who has benefited from Everybody Technology. Matt Goodsell is a sufferer of cerebral palsy, yet communicates fantastically via an iPad.

Film advertisement created by BMF, United Kingdom for BPAY, within the category: House, Garden.

Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.

Film advertisement created by Lucky Generals, United Kingdom for Paddy Power, within the category: Gaming.

Ambient advertisement created by TBWA, United Kingdom for Adidas, within the category: Fashion.

Film advertisement created by Mother, United Kingdom for LateRooms.com, within the category: Hospitality, Tourism.

Film advertisement created by Wieden + Kennedy, United Kingdom for Sainsbury's, within the category: Retail Services.

Psychological insights were used throughout the film’s development and production. From its narrative arc and character depictions, to the soundtrack, pace and use of colour, a range of elements were specifically devised to evoke anger and motivate action. Variations of the film were tested before release. The results were then used to optimise the final edit to maximise the motivating form of anger and action that was intended. On average, watching the film made participants feel over 3 times angrier, results showed. Further, the more intense they found the film and the angrier they were, the stronger their desire to take action and buy Hey Girls products. Film advertisement created by DDB, United Kingdom for Hey Girls, within the categories: Health, Personal Accessories.