Hang Back is a PSA for cyclist safety that has been nominated for PSA of the Year by Shots. The PSA warns of the dangers of riding alongside lorries (big trucks in USA speak) as they turn left. ⅓ of cyclist collisions in the UK involve left-turning lorries. The UK Department of Transport created this spot to raise awareness of the dangers of being caught between a lorry and a left turn and do so by depicting a number of things that riders wouldn’t want to me caught between, including a falling piano and a butcher’s knife. Digital advertisement created by BBDO, United Kingdom for UK Department of Transport, within the category: Transport.

The campaign idea is to create a new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display. One of the pre-roll executions is a phone conversation between two characters called ‘Borisy’ and ‘Trumpsy’ speaking to each other across the Pond in the cheesy language; performed by impressionists John Culshaw and Lewis Macleod. Digital advertisement created by Now, United Kingdom for New York Bakery, within the category: Food.

Digital advertisement created by Atomic, United Kingdom for Remember A Charity, within the category: Public Interest, NGO.

Film advertisement created by Krow, United Kingdom for Kinder Surprise, within the category: Confectionery, Snacks.

Film advertisement created by Krow, United Kingdom for DFS, within the category: House, Garden.

Film advertisement created by M&C Saatchi, United Kingdom for Ageas, within the category: Finance.

Film advertisement created by M&C Saatchi, United Kingdom for Ageas, within the category: Finance.

Film advertisement created by M&C Saatchi, United Kingdom for Ageas, within the category: Finance.

Film advertisement created by M&C Saatchi, United Kingdom for Ageas, within the category: Finance.

Digital advertisement created by Grey, United Kingdom for Orangina, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Vermillion, United Kingdom for Javelin Block, within the category: Professional Services.

Subway has unveiled a new brand platform, called ‘Keep Discovering’, to promote the various flavours and combinations that it offers. The campaign comprises TV activity supported by a cross channel campaign. The TV and cinema executions play on the tension when the moment to order your Sub arrives in a humorous, yet realistic way. It poses the questions: ‘Do I stick to the usual?’ ‘Should I experiment on a new Sub?’ ‘Am I holding up the queue deliberating?’. Subway knows that these are the types of thoughts that go through thousands of its fans’ heads every day. Based on research, most customers tend to find a Sub they like and stick with it – limiting the possibilities their taste buds are exposed to. With an unparalleled range of freshly made food, SUBWAY is well positioned to allow its customers to actually discover more. Film advertisement created by McCann, United Kingdom for Subway, within the category: Food.

Film advertisement created by Lorem Ipsum Of London, United Kingdom for Dark Arts Coffee, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by BBDO, United Kingdom for V&A Museum of Childhood, within the category: Recreation, Leisure.

Digital advertisement created by Odd, United Kingdom for Odyssea, within the category: Public Interest, NGO.

Ambient advertisement created by Langland, United Kingdom for Diabetes UK, within the category: Public Interest, NGO.

Digital advertisement created by Miami Ad School, United Kingdom for The Telegraph, within the category: Media.

Film advertisement created by McCann, United Kingdom for Mr Kipling, within the category: Confectionery, Snacks.

Film advertisement created by St Luke's, United Kingdom for Strongbow, within the category: Alcoholic Drinks.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.