Film advertisement created by Droga5, United Kingdom for Bulk Powders, within the category: Health.

Film advertisement created by BBDO, United Kingdom for Open University, within the category: Education.

Ambient advertisement created by W Comms, United Kingdom for The Berry Company, within the category: Non-Alcoholic Drinks.

Film advertisement created by Big Communications, United Kingdom for Harley-Davidson, within the category: Automotive.

Digital advertisement created by Droga5, United Kingdom for Newcastle Brown Ale, within the category: Alcoholic Drinks.

Film advertisement created by Isobel, United Kingdom for Hammerson, within the category: Retail Services.

Director Caleb Femi infuses Mulberry’s Christmas commercial with a newfound poetic relevance, capturing the mood and madness of the season and invites audiences to share in The Season of Light. Third Channel were thrilled to play their part in the creation of a short festive film for international clothing and handbag brand Mulberry. The latest festive cinema campaign, focuses on Christmas as The Season of Light. Third Channel worked with the team at Mulberry and director Caleb Femi, who was the inaugural poet laureate for London. Femi, well known for giving a nuanced perspective on Black British London life, challenging the often misunderstood environment of his youth, makes a departure from his more overtly autobiographical work. Femi holds onto his artistic voice in this Christmas ad. His morals and his experiences are central to its mood and tone giving way to a film rooted in empathy, compassion and the spirit of Christmas. The film embodies the spirit of this year’s Mulberry Lights campaign and uses a light installation and community togetherness to drive home Mulberry’s brand values. The relationship between light and darkness is a recurring theme in Femi’s work. Using prose and poetry to build a style filled with surreal and dreamlike elements. Often using it to deconstruct stereotypes about working class and Black London youth. Driving positivity through his work referencing light and optimism as visual and spiritual signifiers. Mulberry is ‘bussing a whine & a two step’ into the holiday season, with Femi himself playing a starring role in a turn on traditional Santa Claus – the gift giving man in red with a Mulberry makeover. Embodying the spirit of giving while driving home a focus on family, warmth and togetherness. His style is a unique cross between a swagger filled Artful Dodger type, and a high-fashion streetwear hype-beast. “We have always really loved Mulberry’s Christmas campaigns especially the comedy campaigns of the last few years, so we were so excited to work with Caleb on producing yet another original interpretation of the traditional Christmas advert.” Dorothea Gibbs, Executive producer at Third Channel With an original Christmas soundtrack by Rui da Silva, of classic early noughties club track “Touch Me” fame, and sound design from Dario Swade, the film creates a cosy reminder of the importance of giving. Film advertisement created by Third Channel, United Kingdom for Mulberry, within the categories: Fashion, Retail Services.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, United Kingdom for International Committee of the Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Droga5, United Kingdom for Kwiff, within the category: Gambling.

Editor:s Richard Trier, Steve Blackwell Digital advertisement created by Havas, United Kingdom for Durex, within the category: Health.

Film advertisement created by DF, United Kingdom for Amazon, within the category: Retail Services.

Content advertisement created by Virtue, United Kingdom for Malibu, within the category: Alcoholic Drinks.

Expected to reach 76% of the UK adult population, the integrated campaign demonstrates how Vanquis equips its customers to face the world with financial confidence. Its upbeat tone and positive messaging also chimes with wider public sentiment as the journey out of lockdown continues. Integrated advertisement created by Now, United Kingdom for Vanquis, within the category: Finance.

Film advertisement created by Mr. President, United Kingdom for Best for Britain, within the category: Public Interest, NGO.

Film advertisement created by Don't Panic, United Kingdom for The British Pregnancy Advisory Service, within the category: Public Interest, NGO.

Film advertisement created by Don't Panic, United Kingdom for Four Paws, within the category: Public Interest, NGO.

Digital advertisement created by Digitas, United Kingdom for DigitasLBi, within the category: Agency Self-Promo.

Film advertisement created by St. Luke's, United Kingdom for National AIDS Trust, within the category: Public Interest, NGO.

Ambient advertisement created by Karmarama, United Kingdom for White Ribbon Alliance, within the category: Public Interest, NGO.