Our research showed 71% of people weren’t exactly sure what they were covered for after they bought insurance. Meet ‘Nagging Doubt’. He’s the physical embodiment of our insurance worries – that little niggle at the back of our minds – and the ‘anti-hero’ in these ads for Swinton Insurance. He appears at the very moment in our adverts when people start to question their insurance, and is then ‘removed’ in a number of unconventional scenarios. Alongside the strapline ‘Turn Nagging Doubt into nothing-to-worry about’, the character showcases Swinton’s ability to put the nation’s minds at ease, so customers feel more confident about their insurance decisions. Film advertisement created by BJL, United Kingdom for Swinton Insurance, within the category: Finance.

Film advertisement created by Amp, United Kingdom for Hertz, within the category: Automotive.

Film advertisement created by Mother, United Kingdom for IKEA, within the category: House, Garden.

A series of short, stylised films designed to highlight the services JET provides for its customers, the campaign is a continuation of the successful Keep on Moving brand idea that launched last year. A yellow slinky in perpetual motion on a blue treadmill; inflatable ‘summer essentials’ cascading down a blue water slide; a milk carton and a loaf of bread negotiating a blue figure-of-eight Scalextric track. Each film, shot in real time, highlighting JET’s ongoing commitment to providing UK drivers everything they want and need to continue their journeys’ quickly and safely. Digital advertisement created by Isobel, United Kingdom for Jet, within the category: Other.

Film advertisement created by Wieden + Kennedy, United Kingdom for Three, within the category: Electronics, Technology.

Digital advertisement created by JWT, United Kingdom for Bepanthen, within the category: Health.

Film advertisement created by Architect, United Kingdom for St. John Ambulance, within the category: Public Interest, NGO.

Digital advertisement created by McCann, United Kingdom for Wimbledon, within the category: Recreation, Leisure.

Film advertisement created by Recipe, United Kingdom for Kingsmill 50/50, within the category: Food.

Digital advertisement created by Grey, United Kingdom for Orangina, within the category: Non-Alcoholic Drinks.

Experiential advertisement created by BBDO, United Kingdom for Fairtrade, within the category: Public Interest, NGO.

Audio post-production 750mph Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by Krow, United Kingdom for DFS, within the category: House, Garden.

Film advertisement created by Havas, United Kingdom for UWE Bristol, within the category: Education.

Burns Night is an institution of Scottish life, dating back to 1801, which commemorates the life and poetry of one of the world’s most popular writers Robert Burns.

Sainsbury’s obviously caters for those that love Halloween, but what about those that don’t? Every year there are people who actively avoid having to deal with trick-or-treaters. It’s a fact. 70% of Brits say they prefer that trick-or-treaters don’t come to their door. It’s a little pathetic, a little awkward but definitely an British phenomenon and worth poking some fun at. The film, born from this insight, showcases the ludicrous antics of an unprepared Halloween couple as they attempt to hide from an advancing group of trick or treaters. Because no-one wants to disappoint the neighbours kids. Gravity Road worked with acclaimed director Tom Geens on the film which was shot natively for mobile in a vertical format and distributed specifically on Facebook. Film advertisement created by Gravity Road, United Kingdom for Sainsbury's, within the category: Confectionery, Snacks.

Film advertisement created by TBWA, United Kingdom for David Lloyd Clubs, within the category: Recreation, Leisure.

Film advertisement created by M&C Saatchi, United Kingdom for Ballantine's, within the category: Alcoholic Drinks.

Film advertisement created by Hometown, United Kingdom for 888poker, within the category: Gaming.