Film advertisement created by Saatchi & Saatchi, United Kingdom for Hindquarters, within the category: House, Garden.

Content advertisement created by TBWA, United Kingdom for Royal Manchester Children's Hospital, within the categories: Health, Professional Services, Public Interest, NGO.

Film advertisement created by BBDO, United Kingdom for Pedigree, within the category: House, Garden.

Film advertisement created by mcgarrybowen, United Kingdom for Branston, within the category: Food.

Former Brookside actress Claire Sweeney features in a satire commissioned by UNISON highlighting the indignity suffered by thousands of elderly people because of 15-minute care visits. Film advertisement created by Don't Panic, United Kingdom for Unison, within the category: House, Garden.

Lovima® (desogestrel 75mcg), the female contraceptive pill manufactured by the leading medicines switch pharma company Maxwellia, is highlighting how this pill is now available without prescription for the first time in the UK, with a launch campaign featuring a play on the concept of ‘liberation’. Film advertisement created by Ourselves, United Kingdom for Lovima, within the category: Health.

Film advertisement created by Santo, United Kingdom for Diesel, within the category: Fashion.

Film advertisement created by Fallon, United Kingdom for Maynards, within the category: Confectionery, Snacks.

Audio advertisement created by JWT, United Kingdom for Kit Kat, within the category: Confectionery, Snacks.

Imagine having the job as a mattress tester. Sounds bliss right? Well, what if you’re woken up every time someone watches a YouTube video? That’s what Michael had to do. See how he took to his new job advertising the new Cocoon mattress. Film advertisement created by SLG, United Kingdom for Cocoon, within the category: House, Garden.

The ad builds on Anomaly’s ongoing The Other Way campaign for the brand by taking the voice of Freeview and further dialling up emotional resonance through the use of iconic footage from well-loved programmes. The ad reminds viewers that Freeview brings the nation's favourite TV together in one place, for free. Freeview is in a unique position to be able to show a great range of content free of charge from across the popular UK channels, including BBC, ITV, Channel 4, Channel 5 and UKTV’s Dave. In fact, 95% of the UK’s favourite TV shows are available with Freeview. The new ad sets out not just to tell people this, but to show them, through sampling instantly recognisable shows such as Match of the Day, Have I Got News for You, Gogglebox, Thunderbirds and Big Brother all wrapped up into an ode to great TV. The range of shows in the ad includes something for everyone: sports, and kids', a splash of new reality shows, comedy and panel shows. The new advert is designed to target all those in the UK who want more great programmes, but don't want to pay over the odds for it or get locked into contracts. Film advertisement created by Anomaly, United Kingdom for Freeview, within the category: Media.

Humorous re imagining of the BA 'look up' campaign. Outdoor advertisement created by Arena, United Kingdom for Domino's Pizza, within the category: Food.

The benefit of No Drain tuna is obvious, the clue is in its name. To highlight this a John West fishermen links the Tuna to various fishermen he knows with obvious nicknames, such as Eduardo Wobblechops. Film advertisement created by JWT, United Kingdom for John West, within the category: Food.

Film advertisement created by Lowe, United Kingdom for British Heart Foundation, within the category: Public Interest, NGO.

TBWA London launched Lidl’s new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts. Film advertisement created by TBWA, United Kingdom for Lidl, within the category: Retail Services.

Film advertisement created by Hometown, United Kingdom for Bupa, within the category: Health.

Film advertisement created by RKCR, United Kingdom for Randolph, within the category: Fashion.

Film advertisement created by Mother, United Kingdom for Hovis, within the category: Food.