Film advertisement created by Atomic, United Kingdom for Star Alliance, within the category: Transport.

Film advertisement created by Atomic, United Kingdom for Star Alliance, within the category: Transport.

The videos serve as a tongue-in-cheek yet relatable take on contemporary, everyday problems - solved by printing with HP Instant Ink. The campaign targets a younger generation who increasingly live online and have less reason to print. The bite-sized, playful films capture attention and re-establish the printer as an irreplaceable tool for any sticky situation. The films bring to life HP’s innovative Instant Ink product: just choose from a range of monthly plans depending on your printing needs, and receive new cartridges whenever your ink is running low. From high quality photos to text, printing has never been this easy. Film advertisement created by Brave, United Kingdom for HP, within the category: Electronics, Technology.

Film advertisement created by Brave, United Kingdom for HP, within the category: Electronics, Technology.

Film advertisement created by Brave, United Kingdom for HP, within the category: Electronics, Technology.

Film advertisement created by Therapy, United Kingdom for Arm & Hammer, within the category: House, Garden.

Film advertisement created by Alpha Century, United Kingdom for Boux Avenue, within the category: Retail Services.

Digital advertisement created by Saatchi & Saatchi, United Kingdom for Deutsche Telekom, within the category: Electronics, Technology.

To educate a younger audience about the effects of Alzheimer’s, we partnered with Shazam and gave the app the debilitating symptoms of the disease, giving users a hard-hitting insight into the daily struggles people suffering from Alzheimer’s have to face. Digital advertisement created by Innocean, United Kingdom for Alzheimer’s Research UK, within the category: Public Interest, NGO.

With his usual dark and honest humor, Max Sherman shows you how to be a lunchtime lion in his new advert for Subway with McCann London. The ad opens on an everyday man looking into Subway to see his more confident, adventurous alter ego ordering the new BBQ Beef Burnt Ends Sub. Miles away from his same-old ham and cheese option, the man decides to be a "lunchtime lion" and order something different. Film advertisement created by McCann, United Kingdom for Subway, within the category: Food.

Film advertisement created by TBWA, United Kingdom for Westland Horticulture, within the category: House, Garden.

Digital advertisement created by TBWA, United Kingdom for Westland Horticulture, within the category: House, Garden.

Film advertisement created by Brave, United Kingdom for Panasonic, within the category: Electronics, Technology.

Desperados and Inner Tequila Studios want a party that mixes fun, huge experimentation with music and a positive change to inspire in young people. Our idea: Subwave, a submerged party to think deeper to the risks of seas level rise. Experiential advertisement created by Edinburgh Napier University, United Kingdom for Desperados, within the category: Alcoholic Drinks.

Film advertisement created by Therapy, United Kingdom for Arm & Hammer, within the category: House, Garden.

Digital advertisement created by Scorch London, United Kingdom for Scorch Motion, within the category: Agency Self-Promo.

Digital advertisement created by Scorch London, United Kingdom for Twinings, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Scorch London, United Kingdom for Twinings, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Scorch London, United Kingdom for Twinings, within the category: Non-Alcoholic Drinks.

Film advertisement created by Kolle Rebbe, United Kingdom for Lufthansa, within the category: Transport.