France

WVA

French academic support & tutoring for children. Film advertisement created by Les Gaulois, France for Acadomia, within the category: Education.

Hug

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Film advertisement created by Hemisphere Droit, France for IKEA, within the category: House, Garden.

WVA

Crazy things happen in front of Domino’s, but they are not as unbelievable as the price of the pizzas. Film advertisement created by Les Aiguilleurs, France for Domino's Pizza, within the category: Food.

WVA

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

WVA

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live. Film advertisement created by Josiane, France for La Cimade, within the category: Public Interest, NGO.

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Film advertisement created by BETC, France for McDonald's, within the category: Food.

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Film advertisement created by DDB, France for Winamax, within the category: Gaming.

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Last November 2020, CANAL+ launched an ad campaign where stars of the network, including famous actor Kad Merad, were looking for their login information to access the channel. The ad turned out to be so successful that the actor now gets constantly asked by everybody for his CANAL+ password, whether it's on TV, in the street, at family dinners, on set ... Riffing on the widespread joke, CANAL+ and BETC created the fictionalized daily life of the actor since the launch of the previous commercial. How far would the running gag take him? Film advertisement created by BETC, France for Canal+, within the category: TV Promos.

WVA

20 cancer patients participated in a unique makeover experience. They were invited to a studio. Their hair and makeup were completely redone. During the transformation, they were asked to keep their eyes shut. A photographer then immortalized the moment they opened their eyes. This discovery allowed them to forget their illness, IF ONLY FOR A SECOND. Digital advertisement created by Leo Burnett, France for Mimi Foundation, within the category: Public Interest, NGO.

WVA

For its 40th anniversary, « Highway to Hell » blows out its own birthday candles… On July 27th, to celebrate its 40th anniversary, ACDC’s legendary album « Highway to Hell » invites you to take part in an incredible and never seen before experience. To start things off, a little bit of science : studies have shown that the sound waves created by musical vibrations are capable of making flames flicker. It is even possible to blow them out completely…using the sheer power of rock’n’roll ! To celebrate Highway to Hell’s 40th anniversary, ACDC took up the challenge and set-up a massive installation : a wall made of 14 Marshall speakers, able to reach more than 130db, with a power of 4200W, placed in front of a birthday cake decorated with 40 candles…that will all be blown out by the music under your very eyes. Film advertisement created by Brand Station, France for AC/DC, within the category: Media.

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Content advertisement created by Fred & Farid, France for Longchamp, within the categories: Fashion, Retail Services.

WVA

Humans are not the only ones to be influent on social media. Nowadays, more and more dogs have their own Instagram accounts. Some of them are liked and followed like stars. Pedigree and their agency CLM BBDO laid hold of this phenomenon for the good cause with an operation called “Dogs for dogs”. Exceptionally, several of the most influent French Instagram dogs lent their account to other dogs of the same breed, waiting to be adopted. Their followers then liked their photos like they usually do, before realizing they were actually giving likes to an abandoned dog. A dog similar to the one they are used to following, but one that they can adopt, thanks to a link redirecting to agirpourladoption.fr. For the first time, thanks to Instagram, dogs used their notoriety to support other dogs. For 10 years, Pedigree supports adoption via the program Agir Pour l’Adoption. In addition to the food that the brand has been supplying to shelters, the brand communicates in an innovative way to sensitize French people to the cause of adoption. Digital advertisement created by BBDO, France for Pedigree, within the category: Pets.

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When it comes to the last slice of pizza, blackmailing can be a very effective way to get it. Film advertisement created by Les Aiguilleurs, France for Domino’s, within the category: Food.

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Film advertisement created by Decesive, France for Desperados, within the category: Alcoholic Drinks.

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OCTOPUS Watches is a new superior French brand of dive watches in the premium category whilst remaining accessible. A waterproof range from 300m to 1000m, OCTOPUS watches are made in limited quantities in Switzerland, the home country of watchmaking. In the ocean, whether you are a professional or not, one needs to be able to rely on one’s equipment. In the film the « Octopustore » the main idea is therefore to put the watches to the test in order to prove their reliability. Shot in real life conditions, the film demonstrates in a poetic way the OCTOPUS watches capabilities. Through the extraordinary story of an underwater shop, HUMANSEVEN and OCTOPUS also pay tribute to the underwater world that has inspired the watches, and of course, to octopus, the incredible animal chosen by OCTOPUS Watches as an emblem. For more information about Octopus Watches on the website https://www.octopus-watches.com/ Film advertisement created by HUMANSEVEN, France for Octopus Watches, within the category: Personal Accessories.

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Film advertisement created by Publicis, France for Renault, within the category: Automotive.

WVA

Content advertisement created by Biborg, France for Rainbow Six, within the category: Gaming.

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Digital advertisement created by Grey, France for Lego, within the category: Gaming.

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Film advertisement created by We Are Social, France for Milka, within the category: Confectionery, Snacks.

Car

WVA

Digital advertisement created by BDDP, France for Darty, within the category: Retail Services.




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