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CANAL+ - Sorry Kad
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WVA
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France
Last November 2020, CANAL+ launched an ad campaign where stars of the network, including famous actor Kad Merad, were looking for their login information to access the channel. The ad turned out to be so successful that the actor now gets constantly asked by everybody for his CANAL+ password, whether it's on TV, in the street, at family dinners, on set ... Riffing on the widespread joke, CANAL+ and BETC created the fictionalized daily life of the actor since the launch of the previous commercial. How far would the running gag take him? Film advertisement created by BETC, France for Canal+, within the category: TV Promos.
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