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If only for a second
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0
WVA
5 subscribers
In
France
20 cancer patients participated in a unique makeover experience. They were invited to a studio. Their hair and makeup were completely redone. During the transformation, they were asked to keep their eyes shut. A photographer then immortalized the moment they opened their eyes. This discovery allowed them to forget their illness, IF ONLY FOR A SECOND. Digital advertisement created by Leo Burnett, France for Mimi Foundation, within the category: Public Interest, NGO.
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