Italy

WVA

Film advertisement created by BBDO, Italy for Parisian Gentleman, within the category: Fashion.

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Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

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What’s worse than waiting months for the next season of your favorite TV series? Seeing spoilers as soon as it’s released. And the more the show is anticipated—as is the case for Money Heist, Netflix’s flagship show that’s releasing it’s grand finale this year—the more serious the problem gets. Just think of the fact that as much as 12.5% of online conversations related to a single show are spoilers, which peak at the very first hours of the release1. A figure that feels unavoidable when the conversation concerns a show with dedicated fans around the world like Money Heist. That’s why to launch the highly anticipated Volume 1 of the last part of the series, Netflix has organized a special event for the most avid spoiler makers. Thinking they were about to fly to Madrid to take part in an exclusive Money Heist screening, the unsuspecting guests didn’t know that the event would be in the only place where the phones must remain off: on an airplane. Taking off the morning of Netflix’s worldwide release, the spoiler makers remained in the aircraft, far away from the Internet, for the duration of the first five episodes of the last part of Money Heist. Five hours that allowed millions of fans on the ground to view the series finally free of spoilers while remaining an unforgettable experience for those who were on board: the one and only time anybody would have wanted to be taken hostage by the gang. Integrated advertisement created by Publicis, Italy for Netflix, within the category: Media.

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Film advertisement created by Saatchi & Saatchi, Italy for Toyota, within the category: Automotive.

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Integrated advertisement created by Acne, Italy for Silversea, within the category: Hospitality, Tourism.

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Heineken Communication Manager Global Commerce: Dario Gargiulo Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

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Film advertisement created by Ogilvy, Italy for Wind, within the category: Electronics, Technology.

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How can we summarize the first year – therefore, four seasons – of a fashion e-commerce? By pulling off a crazy cast and producing a top-notch birthday video of course. ‘The Four Super Seasons’ celebrates the first anniversary of TheDoubleF, leading us into a fantastic world of fashion coolness. Film advertisement created by The Big Now, Italy for The Double F, within the category: Retail Services.

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Chanel has launched a new campaign for its Chance fragrance with a series of four fun and beautifully shot spots, created in partnership with production company BRF (B-Reel Films) director Eva Michon. The series highlights the four scents in the Chance collection, with each being brought to life by a group of diverse young female talent -- Angela Yen, Selah Marley, Belen Chavanne and Lily Newmark. The shoot was set in the picturesque cityscape of Venice, Italy. Each video looks into the individual muse’s narrative through a circular lens, which mirrors the shape of a bottle of Chance. The campaign plays off these narratives, encouraging consumers to “Choose Your Chance” and enter a world where anything is possible. Bursting with freshness from a blend of citron, jasmine and teak wood, Chance Eau Fraîche is Argentinian model and actress Belen Chavanne's choice.

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Film advertisement created by Life Longari & Loman, Italy for Lambretta, within the category: Automotive.

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Film advertisement created by JWT, Italy for Forevermark, within the category: Personal Accessories.

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Posted on the website: http://www.spazioallavita.it Art Director: Federico Grassi. Copywriter: Niccolò Bossi, Anita Rocca. Senior Producer: Silvia Cattaneo. Production Company: Mercurio Production. Producer: Annalisa De MAria. Music: 'When I grow up" by Eleisha Eagle. Film advertisement created by Auge, Italy for IKEA, within the category: House, Garden.

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For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world. Film advertisement created by M&C Saatchi, Italy for SKY, within the category: Media.

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Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: Retail Services.

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These posters come from the great love of H-57 for Star Wars and typography. We chose the three most important characters from the saga of George Lucas’ – Star Wars (Darth Vader, Yoda and a Stormtrooper) and decided to only use typographic elements for our project. Thanks to the appreciation and support of Lucasfilm, posters were put up for sale on ebay, donating the entire proceeds to the Make-A-Wish Italy, non-profit organization that realizes the wishes of children with serious illnesses. Each individual character had 300 copies printed on paper, which were then stamped and numbered. A large event was then held in Milan where the special limited edition posters printed on canvas were sold (11 copies per character). The whole project was made possible thanks to the passion and commitment of Lucasfilm and Make-A-Wish Italy and also the generosity of all those who bought the poster. Thanks to all. Exhibition Manager: Francesco Guerrera / FirstFloorUnder.com Digital advertisement created by H-57, Italy for Make a Wish, within the category: Public Interest, NGO.

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Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

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Ford Focus is a model with a long history. Many stories have been collected from Ford Focus owners and for the launch of the new Focus Blue Hive, we picked the best stories and turned them into web episodes. https://www.afocusonyourlifetime.com

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Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.




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