After ‘Don’t Scroll and Drive’ and ‘Don’t Emoji and Drive’, this year GTB launches, on Instagram, ‘Don’t Tap and Drive’. This campaign refers to the single gesture that millions of people do every day: tapping on the touch screen. The on air campaign includes the publishing of three pictures of a zebra crossing on the road. Tapping on the picture results into the appearing of a few tags, all together shaped up into the silouettes of a dog, a runner, a pram. The message is clear: driving without paying full attention to the road can lead to serious consequences, as missing people crossing the road, for example. The campaign is fully optimized for IOs. Digital advertisement created by GTB, Italy for Ford, within the category: Automotive.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Digital advertisement created by Tiwi, Italy for Luigi Bormioli, within the category: House, Garden.

Digital advertisement created by Y&R, Italy for Advertball, within the category: Agency Self-Promo.

Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Discovered in Piedmont the first carnivorous rose. A variety of plant never seen before has been noticed in the Pico Maccario Estate, along the wine rows; it has been dubbed “the carnivorous rose” for its safeguarding health of the vineyard and for its unusual qualities as a "predator". Digital advertisement created by Mosaicoon, Italy for Pico Maccario, within the category: Alcoholic Drinks.

Film advertisement created by Forchets, Italy for Comix, within the category: Media.

Film advertisement created by BBDO, Italy for Sognid'oro, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Italy for Marionnaud, within the category: Health.

Film advertisement created by Dude, Italy for Diadora, within the category: Fashion.

Digital advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Havas, Italy for Durex, within the category: Health.

For the Italian launch of European grocery delivery service Gorillas, independent creative and production network DUDE employed guerilla tactics to raise brand awareness by turning the brands most coveted assets - their own bikers - into a bespoke media channel offering discount codes…if you can catch them first. The Gorillas mantra is ‘Faster than You’ meaning that they promise to deliver from order confirmation to delivery within 10 fast minutes. So those bikers are fast and the time of delivery is very short. ‘Spot the Biker’ challenged the public to take a picture of the discount code which was attached to the back of each biker, and upload that code on their next order through the app. All 70 bikers carried the code which changed each day. No mean feat. In just 5 days of activity there were 3000 new downloads of the app and a 20% increase in orders. Gorillas want to revolutionise the way in which we do our grocery shopping, and to address the environmental, economic and social impact that purchasing choices and consumption styles have on the planet. Essentially, the aim is to make grocery shopping more often, buying less, buying fresher and reducing food waste. The activation follows an initiative that featured an impactful reinterpretation of the iconic clock of the Central Station of Milan, to highlight excessive food loss and waste. Every 10 minutes Gorillas bikers delivered food bags with a surprise selection of unsold products that could not be sold the next day, but could be consumed due to being within expiry date. Experiential advertisement created by Dude, Italy for Gorillas, within the categories: Food, Professional Services.

Film advertisement created by DDB, Italy for Lamborghini, within the category: Automotive.

Film advertisement created by Auge, Italy for Sammontana, within the category: Food.

Film advertisement created by DDB, Italy for IKEA, within the categories: House, Garden, Retail Services.

When around you feel that ferment that only the Christmas atmosphere can give, your heart knows that anything can happen. This is the message that Idea Bellezza wants to convey to its customers. Sometimes fate is mocking, and what a moment before was the beginning of a wonderful love story, is now a happy reminder of a missed opportunity. But all is not lost, here is a signal, a small excuse to be able to meet again. Even more in this Christmas, the protagonist is love. No gift is better than the right gift. Film advertisement created by Turne Adv, Italy for Ideabellezza, within the categories: Beauty, Retail Services.

Digital advertisement created by Cool Mind, Italy for PDV, within the category: Recreation, Leisure.